- Betawave Aligns With JuiceBoxJungle
Online Media Daily, Gavin O'Malley - Monday, December 14, 2009
Betawave Corp., the youth media and ad network formerly known as GoFis ...
- Gap Takes Its Cheer Act On The Road
Marketing Daily, Sarah Mahoney - Wednesday, December 2, 2009
The Gap's Traveling "Cheer" squad -- a dozen professional dancers and drumme ...
- Alaska Airlines Backs Hometown Skater In Promo
Marketing Daily, Karl Greenberg - Wednesday, November 18, 2009
Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apo ...
- New Program Offers Bloggers Free Legal Help
Online Media Daily, Wendy Davis - Thursday, November 19, 2009
The Citizen Media Law Project is launching a new program that wi ...
- Companies Go All Out To Woo Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, November 16, 2009
...
- Younger Moms Blog About Jeep, Green Things
Marketing Daily, Karl Greenberg - Thursday, November 12, 2009
"What we found was there's a large segment of moms talking abo ...
- Kikkoman Blogs For The Holidays
Marketing Daily, - Thursday, November 5, 2009
Kikkoman, the producer of soy sauce and other Asian-style sauces, is disseminati ...
- Senators Now Say Shield Law Should Cover Bloggers
PolicyBlog, Wendy Davis - Monday, November 2, 2009
Things are looking up for bloggers, with lawmakers once again talking abo ...
- School Tries To Sanction Unmasked Student Blogger
PolicyBlog, Wendy Davis - Thursday, October 29, 2009
Digital rights advocates often implore judges to cast a skeptical eye ...
- You Are SO Outrageous
Online Spin, Kendall Allen - Monday, October 26, 2009
Recently, I have been struck by the prevalence of certain ideas ...
- Charmin To Staff NYC Restrooms With Bloggers For The Holidays
Around the Net In Brand Marketing, Thom Forbes - Friday, October 23, 2009
Ewwww. "As Charmin notes on EnjoytheGo.com," Anthony Zumpano reports, "the brand ...
- The FTC's Guidelines On Blogger Payola
Online Spin, dave.b , Max Kalehoff - Friday, October 23, 2009
live by the principle of liberal disclosure in my work, on ...
- Lancome Launches IPhone App And Blog
Marketing Daily, Tanya Gazdik - Wednesday, October 21, 2009
The impetus for the iPhone app is Declaring Indigo, the new Autumn/Wint ...
- Tooth Whiteners, Not Review Copies, Darken Blogosphere
PolicyBlog, Wendy Davis - Thursday, October 22, 2009
The Federal Trade Commission is riling industry watchers by suggesting that blogge ...
- MRI Logs Blogs, Finds Less Than 4% Of Us Write Them, 10% Read Them
Online Media Daily, Joe Mandese - Wednesday, October 21, 2009
Social networks may be the rage on Madison Avenue these days, b ...
- IAB Tells FTC To Scrap New Blogger Rules
Online Media Daily, Wendy Davis - Thursday, October 15, 2009
Interactive Advertising Bureau CEO Randall Rothenberg has told the Federal Trade Commissi ...
- FTC Puts Onus On Marketers, Not Bloggers
Marketing Daily, Aaron Baar - Wednesday, October 14, 2009
Marketers using bloggers to promote their products will have to instruct tho ...
- Technorati Eyes Rebirth With Relaunch
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 14, 2009
With additional funding secured, blog search engine Technorati is now launching ...
- Bloggers Make It 'Real' -- Offline
Engage:Moms, Stephanie Azzarone - Wednesday, October 14, 2009
In recent years, the term "social" has undergone some redefinition. Once ...
- FriendFeed In Freefall Under Facebook
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 12, 2009
Since Facebook acquired FriendFeed this summer, traffic to the social media aggregat ...
- Request To Sanction Attorney-Blogger Rejected
Online Media Daily, Wendy Davis - Friday, October 9, 2009
A federal magistrate rejected a request by the Recording Industry Association ...
- Where The Ads Are
Research Brief, Jack Loechner - Friday, October 9, 2009
The Nielsen Company reports that time spent on social network and bloggi ...
- FTC: No Plans To Fine Bloggers
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 8, 2009
Fast Company talks with Richard Cleland, assistant director of the Federal Tra ...
- Legal Expert Questions FTC's New Blogger Rules
Online Media Daily, Wendy Davis - Wednesday, October 7, 2009
The FTC's recommendations that bloggers disclose freebies has drawn much controversy th ...
- The Half-Life Of A Tweet
Marketing Daily, Clay McDaniel - Monday, October 5, 2009
Marketers who succeed with social media don't just think about what ...
- Swag The Dog: FTC Rules Bloggers Should Disclose Freebies
Online Media Daily, Wendy Davis - Monday, October 5, 2009
Bloggers who review products given to them for free should disclose th ...
- The FTC's Double Standard On Swag
PolicyBlog, Wendy Davis - Tuesday, October 6, 2009
For as long as marketers have used the Internet, they have arrang ...
- Winning Readers 2.0
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 5, 2009
The Wall Street Journal sat down with Sports Illustrated's Peter King, who ...
- Bid To Unmask Anonymous Commenters Withdrawn
Online Media Daily, Wendy Davis - Friday, October 2, 2009
A Chicago real-estate developer has backed off a request to unmask W ...
- Kraft Pays 'Kitchenista' Bloggers To Spread Word On Velveeta
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
Five popular bloggers known as Kitchenistas are spreading the word about Kraf ...