- Google Search Tool Answers Questions By Reading Books
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 16, 2018
Talk to Books, an experimental semantic search engine, lets people ask questio ...
- Harry Potter Magically Drives Search Traffic
SearchBlog, Laurie Sullivan - Monday, August 8, 2016
Bookstores are betting big on keyword search terms related to Harry Potte ...
- Former Borders Group VP Finds Funding From Book Content
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 2, 2015
Bob Chunn, a former vice president at Borders Group, the book giant that went o ...
- Hot Off The Press: 'Can't Buy Me Like'
Marketing Daily, Bob Garfield, Doug Levy - Thursday, March 7, 2013
Here is an excerpt from "Can't Buy Me Like: How Authentic Custom ...
- Flipboard Adds Books To Content, Expands Media Reach
Online Media Daily, Mark Walsh - Thursday, November 15, 2012
In its latest step to be more than a social newsreader, Flipboa ...
- Creating a Customer-Focused Culture
Media Magazine, Kerry Bodine, Harley Manning - Friday, September 28, 2012
Two Forrester researchers explain the power of putting customers at the cent ...
- The De-Layered Marketer
OMMA Magazine, The Boston Consulting Group - Friday, September 28, 2012
Six simple steps to more effectiveness, with 30 to 40% less marketi ...
- Bookshelf: Extreme Fandom
OMMA Magazine, Rob Fuggetta - Friday, September 28, 2012
Brand Advocates are a breed apart Justin Dorfman, a 26-year-old support engine ...
- Online Female Gamers Are Over 35, Have More Sex Than Non-Gamer Women
Engage:Boomers, Nancy Shonka Padberg - Monday, December 19, 2011
Now that I have your attention, let's look at this enlightening da ...
- Not A Marketing Brief, But Just Because It's Halloween...
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Okay, this isn't a marketing story, but it's almost Halloween, so y ...
- Ad Man Novelist Bites the Hand
VidBlog, Steve Smith - Monday, August 1, 2011
Paul Malmont is having altogether too much boyish fun. He not on ...
- Google Loses Book Digitizing Deal
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 23, 2011
Federal Judge Danny Chin Tuesday rejected a settlement deal Google stuck wi ...
- How Busch Lost Control Of Its Iconic American Brewery
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
Ah, to be an Anheuser-Busch executive in those halcyon days when t ...
- What Success And Wealth Mean To 'The New Rich' In 2010
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
Andrew Benett, CEO of Arnold Worldwide and chief strategy officer of Hav ...
- 'Real Women' Drive Philly Cream Cheese Digital
Marketing Daily, Karlene Lukovitz - Wednesday, March 24, 2010
Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Pau ...
- The Yugo: The Rise And Fall Of The Worst Car In History
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 4, 2010
- Users Not Customers
OMMA Magazine, Aaron Shapiro - Monday, September 12, 2011
My wife loves seltzer water. I can't stand it, but she wi ...
- Why We Google
OMMA Magazine, Aaron Goldman - Friday, October 1, 2010
Why do you Google? Because you're looking for something, right? Ah, b ...
- Flip The Funnel
OMMA Magazine, - Monday, March 1, 2010
BOOK EXCERPT: It's time to set our sights on the very foundati ...