- Goodwin Takes His Future To Zenith, Will Help Clients Shape Theirs
MediaDailyNews, Joe Mandese - Monday, October 3, 2016
Publicis' Zenith unit has long called itself the "ROI agency." Now it ...
- AI, Search Support Transition From Mobile Apps To Bots
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2016
Bots will become the next version of mobile apps, creating the emotion ...
- Execution Trumps Concept, Says Agency Exec
Connected Thinking, Chuck Martin - Friday, September 30, 2016
Various technological elements are inching the Internet of Things along, closer ...
- How Ad Fraud Messes Up Measurement
MediaDailyNews, Augustine Fou - Wednesday, September 28, 2016
We have all heard of ad fraud. And we all probably al ...