- SMG Unspools Liquid Thread In North America, Taps Poer To Run It
Raw, Joe Mandese - Wednesday, November 30, 2011
Starcom MediaVest Group has named Brent Poer executive vice president and executi ...
- Let's Get Serious -- Branded Video Is About The Information
Video Insider, Alison Provost - Tuesday, November 29, 2011
I came across an interesting statistic the other day. And when ...
- Adult Swim Aligns With 'Saints Row'
MediaDailyNews, David Goetzl - Tuesday, November 8, 2011
Adult Swim is attaching its brand to a radio station offered ...
- Hub Debuts 'Clue' Game As TV Show
MediaDailyNews, Fern Siegel - Wednesday, October 19, 2011
The Hub, a television network for kids and their families, is rolli ...
- ZenithOptimedia Ups Ascher To Managing Director, N.A.
MediaDailyNews, Steve McClellan - Thursday, October 6, 2011
Publicis Groupe's ZenithOptimedia has reorganized its senior ranks to fill the sho ...
- Comedy Central's 'Workaholics' Get's Personal, Makes Average Joe Part Of Brand Integration
MediaDailyNews, David Goetzl - Monday, September 19, 2011
One male Joe Fan will be part of the "Workaholics" script duri ...
- Nissan-Branded Venture Turns Gamers Into Drivers
MediaDailyNews, David Goetzl - Thursday, September 15, 2011
As prizes go in the endless run of reality-competition shows, a n ...
- Grant Heads Electus, Tackles Cross-Platform Growth
MediaDailyNews, Gavin O'Malley - Tuesday, September 13, 2011
Multimedia entertainment studio Electus on Tuesday named Chris Grant as its n ...
- Product Placement Deluxe: Hershey's Chocolate Syrup Integrated Into 'General Hospital' Plotline
TV Board, Ed Martin - Friday, September 9, 2011
I don't have any problem with product placement, though I know ...
- Levin: Branded Entertainment Key To Viewer Engagement
MediaDailyNews, Wayne Friedman - Friday, August 26, 2011
Branded entertainment media deals have been in a lull recently. But b ...
- Branded Entertainment Needs To Be Measured
Research Brief, Jack Loechner - Thursday, August 25, 2011
According to a new survey from the ANA (Association of National Advertisers ...
- Platinum Studios Taps KKM To Brand 'Cowboys & Aliens'
MediaDailyNews, - Wednesday, August 17, 2011
Platinum Studios has selected KKM Global Brand Strategies as its brand strategi ...
- 'Real Housewives' Goes Live in 3 Cities
MediaDailyNews, David Goetzl - Monday, August 15, 2011
Bravo is taking its "Real Housewives" franchise on the road. In ...
- Synergy: Ensemble, Initiative Team, Hamel Leads Efforts
MediaDailyNews, Steve McClellan - Wednesday, August 10, 2011
Ensemble, the Interpublic Group branded entertainment shop, has opened a Los Angel ...
- Optimedia Veteran Ehlers Named President
MediaDailyNews, Steve McClellan - Thursday, July 28, 2011
Dave Ehlers was named president of Publicis Groupe's Optimedia US, succeeding Anto ...
- Current's 'Shiphunt,' Tech Giants Promote Show, Brands
MediaDailyNews, David Goetzl - Thursday, July 14, 2011
Current TV has entered into a deal to air a branded entertainme ...
- Courtin Named EVP, Content, Ageis Media
MediaDailyNews, - Monday, July 11, 2011
Aegis Media North America tapped Angela Courtin as EVP of content a ...
- ZenithOptimedia Taps Fernandez For Newcast
MediaDailyNews, - Monday, June 6, 2011
Newcast, the branded entertainment division of Publicis' ZenithOptimedia has named Jacqueline Fernand ...
- TV's 'Phineas' Debuts Live Stage Tour
MediaDailyNews, Fern Siegel - Wednesday, May 11, 2011
The tweens who have turned Disney's "Phineas and Ferb" into a h ...
- NBC Renews 'In Gayle We Trust'
MediaDailyNews, David Goetzl - Monday, May 9, 2011
NBCUniversal's digital studio has renewed a series backed by American Family Insuran ...
- Branded Entertainment? Now That's Funny
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
It's okay to laugh. Branded entertainment has taken to "SNL"-type skits ...
- Science Channel Rebrands As Science
MediaDailyNews, David Goetzl - Tuesday, April 5, 2011
Following in the footsteps of History is Science. After History Channel morph ...
- Chuck The TV Branded Entertainment
TV Watch, Wayne Friedman - Monday, March 28, 2011
Stop the storyline and sell me some product. But take your chanc ...
- SXSW Reveals Journalist Discomfort With Branded Content
Online Media Daily, Nathan Lump - Wednesday, March 16, 2011
You'd be forgiven if you left this year's SXSW with as mu ...
- Coffee, Not Tea: Brits Begin Product Placement With Nescafe
Around the Net In Media, Phyllis Fine - Tuesday, March 1, 2011
The first product placement on British TV just made its appearance: ...
- The Case For And Against Branded Entertainment Comes To A 10 p.m. Drama
TV Watch, Wayne Friedman - Tuesday, February 22, 2011
The question of whether or not to offer product placement is oft ...
- 'Undercover Boss' No. 1 In Product Placement Recall
Around the Net In Media, Phyllis Fine - Monday, February 21, 2011
If you want your brand to be remembered, consider having your C ...
- Video Lessons From the Age of Monopoly
VidBlog, Steve Smith - Monday, February 21, 2011
Every elementary school student of the 1960s coveted those moments when t ...
- OMD Flips Entertainment Model, Puts Brands In Front Of The Development Process
MediaDailyNews, Joe Mandese - Wednesday, February 9, 2011
At a time when some big media shops seem to have go ...
- Nine Challenges Facing The Growth Of Branded Content
Video Insider, Ashkan Karbasfrooshan - Monday, January 10, 2011
In a previous article, I had mentioned in passing that "branded conte ...