- ESPN Drives Nascar Ads
MediaDailyNews, David Goetzl - Friday, September 14, 2012
ESPN will again offer ads this fall on one side of t ...
- Time Warner Anticipates Strong Q4 Cable Ad Growth
MediaDailyNews, Wayne Friedman - Thursday, September 13, 2012
Although the third quarter hit many TV networks with less advertising mon ...
- CBS' '60 Minutes' To Produce Sports Program For Showtime
Around the Net In Media, Phyllis Fine - Thursday, September 13, 2012
In "a cooperative effort between corporate siblings" -- a broadcast and ...
- 'I Just See Sal In A Caftan': Ousted 'Mad Men' Actors Have Their Say
Around the Net In Media, Phyllis Fine - Thursday, September 13, 2012
Here's a doozy of an out-of-season "Mad Men" piece, whose news p ...
- Local News Trumps Cable In Viewer Numbers
MediaDailyNews, Wayne Friedman - Wednesday, September 12, 2012
Despite all the big brand awareness of the major cable news network ...
- HBO, ESPN Make Marketing Agreement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 12, 2012
HBO and ESPN have announced a multi-year, multi-tiered boxing programming and marketi ...
- Bravo Developing Five More Scripted Dramas, Including Reboot Of 'Heathers'
Around the Net In Media, Phyllis Fine - Wednesday, September 12, 2012
An update of cult movie fave "Heathers" -- where Winona Ryder's charact ...
- Comcast Targets Hispanics With Triple-Play Package
MediaDailyNews, David Goetzl - Tuesday, September 11, 2012
Comcast said it is launching a Hispanic-targeted triple-play package, offering international calli ...
- WWE Could Launch Pay Cable Channel
Around the Net In Media, Phyllis Fine - Tuesday, September 11, 2012
Will there ever be a WWE pay cable channel? Its strategists ha ...
- Kids Stick WIth TV, But Nickelodeon's Numbers Still Down
MediaDailyNews, Wayne Friedman - Monday, September 10, 2012
Despite growing use of mobile devices, one Wall Street media analyst believ ...
- Q&A: Tennis Channel Seeks Marketing Advantage
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
By the end of the 2012 U.S. Open, Tennis Channel will ha ...
- ESPN 'Hires' Rolling Stones As MNF House Band
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
The 'worldwide leader in sports' is joining with the 'greatest rock ' ...
- ESPN's Berman Continues As NFL Host
MediaDailyNews, David Goetzl - Friday, September 7, 2012
ESPN said Chris Berman has re-upped in a deal that will ke ...
- Monster Uses Viacom To Launch DNA
Marketing Daily, Aaron Baar - Wednesday, September 5, 2012
New headphones will make debut during VMAs. ...
- Google Fiber To Carry NFL, MLB
MediaDailyNews, David Goetzl - Thursday, September 6, 2012
Google Fiber, the TV-Internet service in Kansas City, doesn't have a de ...
- Cable Companies Want Promos To Be Heard - At Full Volume
TV Watch, Wayne Friedman - Friday, September 7, 2012
Hear this: TV promos are not regular TV advertising. At least, that ...
- Will ESPN Lead In UHD As Massive Sets Go On Sale?
TVBlog, David Goetzl - Friday, September 7, 2012
Get ready for ESPN UHD? The future of ESPN 3D is sti ...
- Monster Uses Viacom To Launch DNA
MediaDailyNews, Aaron Baar - Wednesday, September 5, 2012
Monster and Viacom are teaming up on a new line of headphon ...
- CBS-Cablevision Deal Might Impact Tribune Standoff
MediaDailyNews, David Goetzl - Wednesday, September 5, 2012
In a move that could ratchet up pressure on the Tribune stati ...
- Rachael and Nate Come Home To Oprah
Around the Net In Media, Phyllis Fine - Wednesday, September 5, 2012
Two syndicated shows produced by Oprah Winfrey’s Harpo Studios – “Rachael Ray&rdqu ...
- AT&T U-verse To Air ESPN's Longhorn Network
MediaDailyNews, David Goetzl - Friday, August 31, 2012
AT&T U-verse, which has a heavy presence in Texas, will begin carryi ...
- Leaders & Bleeders: CPG Category Up, Google TV Ads Down
TVBlog, David Goetzl - Tuesday, September 4, 2012
In this month's Leaders & Bleeders, indications are consumer packaged goods advertise ...
- HBO Cuts Cable Cord (In Sweden)
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 31, 2012
In Stockholm, HBO plans to let regional customers access its programming witho ...
- Home Run: ESPN Extends MLB Deal Through 2021
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
ESPN has agreed to keep Major League Baseball through 2021. The de ...
- TWC Launches Regional Sports Net
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
Time Warner Cable SportsNet -- the name is one of the mo ...
- thePlatform Refines Online Video mpx
Online Media Daily, Gavin O'Malley - Tuesday, August 28, 2012
Profiting off the distribution of online video content remains a major challen ...
- ESPN Debuts College Football App
MediaDailyNews, David Goetzl - Monday, August 27, 2012
ESPN is launching a new app devoted to college football, with ...
- Bravo To Launch 'Top Chef' Spinoff
MediaDailyNews, David Goetzl - Monday, August 27, 2012
With Food Network's cooking shows continuing to sizzle, Bravo is launching anoth ...
- Democracy, Satire And Stephen Colbert
TV Watch, Fern Siegel - Tuesday, August 28, 2012
"Colbert's America" salutes a faux pundit who uses a late-night comedy sh ...
- TNT Locks In Summer Viewers
MediaDailyNews, Wayne Friedman - Friday, August 24, 2012
Looking for the top viewer-rated cable TV series this summer? TNT h ...