- Scripps Cable Nets Feasts On Higher Revs
MediaDailyNews, Wayne Friedman - Tuesday, August 9, 2011
Scripps Networks Interactive's big cable networks -- HGTV and Food Network ...
- Rentrak Courting MTVN Renewal, Revs Spike 21%
MediaDailyNews, David Goetzl - Tuesday, August 9, 2011
MTV Networks, which gave a boost to Rentrak's national TV measurement servi ...
- Cablevision Tunes Into 13% Rise In Ad Revs
MediaDailyNews, David Goetzl - Tuesday, August 9, 2011
Cablevision said its ad revenues in the New York market rose 1 ...
- Cablevision Launches iPhone, iPod App: First MSO To Do So
MediaDailyNews, - Tuesday, August 9, 2011
Big cable TV and broadband operator Cablevision Systems just announced the laun ...
- Virgin Mobile Takes On AT&T's T-Mobile Acquisition
Marketing Daily, Aaron Baar - Monday, August 8, 2011
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactur ...
- Viacom Predicts Strong 2011, Registers 12% Ad Boost
MediaDailyNews, David Goetzl - Friday, August 5, 2011
With help from MTV's new season of "Jersey Shore," Viacom domestic ...
- Dodge Goes NASCAR To Tout New Durango
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The campaign says the muscular SUV is back and not afraid ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- Discovery Reports Stellar Ad Results: Up 10% U.S., 25% Globally
MediaDailyNews, Wayne Friedman - Thursday, August 4, 2011
Discovery Communications' advertising revenues continued their steady rise in the second quart ...
- Showtime Shuffles Executive Suite, Fogge Departs For NBC
MediaDailyNews, Wayne Friedman - Thursday, August 4, 2011
Longtime Showtime marketing executive Len Fogge is the new president of marketi ...
- Univision Upswing: Ramps Up Sales, Cable Nets
MediaDailyNews, David Goetzl - Thursday, August 4, 2011
Univision plans to invest up to $40 million this year in buildi ...
- 'Home Run' Packages Are On The Rise
Marketing Daily, Aaron Baar - Tuesday, August 2, 2011
According to research company Strategy Analytics, 13% of U.S. households will participa ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Bravo Adds 3 New Shows
MediaDailyNews, - Tuesday, August 2, 2011
Bravo Media is adding three new series. ...
- Oxygen's Programming Chief Steps Down
MediaDailyNews, - Friday, July 29, 2011
Amy Introcaso-Davis, Oxygen's senior vice president of original programming and development, ...
- Some Cable Nets Thrive, Most Ratings Falter
MediaDailyNews, Wayne Friedman - Friday, July 29, 2011
Summer's strong cable viewing period is getting to be a mixed pictu ...
- TWC Screens Strong Earnings, Digital Critical To Future
MediaDailyNews, Wayne Friedman - Thursday, July 28, 2011
Following other cable operators, Time Warner Cable continues to see growth ...
- Current TV Gets New CEO, Co-Founder Hyatt
MediaDailyNews, Wayne Friedman - Thursday, July 28, 2011
Just months after making one of the network's biggest programming deals, Ma ...
- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- RLTV Taps Plum TV's Gryncwajg
MediaDailyNews, - Thursday, July 28, 2011
Long-time cable TV and digital media sales executive Hanna Gryncwajg has join ...
- OnStar FMV Hits Best Buy; Ad Campaign To Support
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
Greg Ross, the VP of business extensions for GM, was in N ...
- Comcast, NBC Adopt Dynamic Ads For VOD
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Moving toward a world of complete TV messaging targeting, Comcast and N ...
- Casio Vignettes Show Off Phone's Toughness
Marketing Daily, Aaron Baar - Thursday, July 21, 2011
The television and Internet video campaign, with the tagline "Tougher is Smarter ...
- Badillo To Program Director, Discovery U.S. Hispanic
MediaDailyNews, - Thursday, July 21, 2011
Discovery U.S. Hispanic announced it has named Maria Badillo as director ...
- AT&T U Adds To Customer Base, Surpasses Cablevision
MediaDailyNews, David Goetzl - Thursday, July 21, 2011
AT&T continues to boost distribution of its U-verse TV service, though expansi ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- Oprah: Guiding Her Brand Forward
MediaDailyNews, Howard Belk, Nancy Hansell - Friday, July 15, 2011
What's puzzling about OWN's programming is that while fans can recognize wh ...
- Hirsch To EVP/CMO Time Warner Cable
MediaDailyNews, - Friday, July 15, 2011
Jeffrey Hirsch has been named executive vice president and CMO for Ti ...
- Sorkin To Co-Anchor 'Squawk Box'
MediaDailyNews, - Friday, July 15, 2011
New York Times journalist Andrew Ross Sorkin is the new co-anchor ...
- ESPN Deportes Launches Original Programming, 'E:60'
MediaDailyNews, David Goetzl - Thursday, July 14, 2011
ESPN's Spanish-language network is launching its own version of ESPN's "60 Minutes"-sty ...