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Tag results for "call-based ads"
Google Changes Features In Click-To-Call Mobile Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 22, 2014
Google will change the way it reports click-to-call data in AdWords API ...
Mervis Retargeting - Diamond In The Rough
SearchBlog, Laurie Sullivan - Friday, April 4, 2014
Seventy-nine-year-old Mervis Diamond Importers uses site retargeting to connect with consumers looking ...
Local Search Call Tracking Sees Triple-Digit Growth
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 6, 2014
Click-to-call or calls made from online ads continue to rise. One company ...
How To Track Inbound Phone Calls
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 3, 2013
How do you track the performance from phone numbers? There are methods ...
How Long Is Too Long?
Research Brief, Jack Loechner - Monday, August 19, 2013
According to an Ifbyphone benchmarking analysis of how to best handle calls ...
A Study In Increasing Leads, Reducing Costs Through Phone Calls
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 19, 2013
Tracking paid-search clicks to phone calls paid off for one brand. Paychex ...
What Next For Google Call Tracking?
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 27, 2012
Search marketers view Dynamic Number Insertion (DNI) or Dynamic Number Replacement (DNR) ...
IAC's CityGrid Acquires Felix, Strengthens Performance Marketing Model
Online Media Daily, Laurie Sullivan - Monday, August 20, 2012
IAC's operating unit CityGrid has acquired Felix, a pay-per-call company focused on ...
Mobile Search Set To Fuel Call-Based Ads
Online Media Daily, Laurie Sullivan - Tuesday, June 19, 2012
Businesses spent $132.8 billion in the U.S. last year on local ads ...
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