- Tiger Woods Still 'Unfavorable' Post-Apology
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
A plurality of respondents (41%) to a Rasmussen Reports poll thinks Tig ...
- Lady GaGa Pushes The Limits ... Of Her Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
It looks like Stefani Germanotta, or her people, is attempting to tradema ...
- Big Names Booked For 'Leno' Return
Around the Net In Media, Fern Siegel - Wednesday, February 24, 2010
Sarah Palin, Olympic gold-medal snowboarder Shaun White, Olympic gold-medal skier Lindsey Vo ...
- Athletes Walk The Line Between Effective And Overexposed
Marketing: Sports, Barry Janoff - Tuesday, February 23, 2010
"Celebrities become overused when the thematic of all of their campaigns ...
- Tiger Still A No-Show On Facebook
Online Media Daily, Mark Walsh - Friday, February 19, 2010
Tiger Woods may have finally emerged from his self-imposed media exile Frid ...
- Tiger Woods' Reputation Hasn't Improved, Firm Reports
Marketing Daily, - Friday, February 19, 2010
More bad news for Tiger Woods, according to The Marketing Arm's ranki ...
- Leibovitz Shoots Britney Spears For Candie's
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2010
The campaign, a series of photographs of Spears as seen through t ...
- Madonna May Team With Macy's For Fashion Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
...
- Kate Winslet Gets HBO Series
Around the Net In Media, Fern Siegel - Sunday, February 14, 2010
Fresh from its "Grey Gardens" accolades, HBO has picked up the five-ho ...
- Tattoo Me: D-Howard Inks Deal With Ed Hardy
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
NBA All-Star Dwight Howard has no tattoos on his body, but ...
- NBC Signs 'Ellen' For 4 More Years
Around the Net In Media, Fern Siegel - Friday, February 12, 2010
"The Ellen DeGeneres Show" will stay on stations owned and operated ...
- Whoopi Helps De-Stigmatize Leakage For Poise
Marketing Daily, Karl Greenberg - Wednesday, February 10, 2010
The humorous campaign featuring Goldberg in a series of web videos ...
- Ellen Gives 'Idol' A Generes Bump
MediaDailyNews, Wayne Friedman - Wednesday, February 10, 2010
The start of Ellen DeGeneres' reign on "American Idol" -- as we ...
- Stern Mulls Job As 'Idol' Judge
Around the Net In Media, Fern Siegel - Tuesday, February 9, 2010
Shock jock Howard Stern said he's considering leaving radio to become ...
- Fox, Conan Talk Show Time
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
Fox and Conan O'Brien have begun doing their respective due diligence ...
- Is That Spokesperson A Kia Or A Mercedes?
Marketing: Sports, Jon Last - Tuesday, February 9, 2010
Making the right endorsement decisions has truly become a more complex confluen ...
- Nike's Jordan Debuts Air Jordan 2010
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2010
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The sp ...
- Penney To Unveil Cindy Crawford Jewelry Line
Marketing Daily, Sarah Mahoney - Thursday, February 4, 2010
While a company spokesperson declined to give details of how it wi ...
- Murdoch Mulls Conan Show, Money The Issue
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
Rupert Murdoch said it's up to Fox Broadcasting to make a ca ...
- OWN: Oprah Has Show About Her Show
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
When Oprah Winfrey's cable channel OWN makes its debut in January, s ...
- 7-Eleven Gives Back With Cup Campaign
Marketing Daily, Tanya Gazdik - Monday, February 1, 2010
Throughout 2010, the Dallas-based convenience store will introduce limited-edition 20-ounce coffee cu ...