- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- Adobe, Movable Ink Team Up, Looking To Drive Personalization With Every Send
Email Insider, Ray Schultz - Tuesday, October 1, 2024
Movable Ink is adding Adobe Journey Optimizer to its Da Vinci portfoli ...
- Google Files Antitrust Complaint Against Microsoft In Europe
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
Using the EU's and U.S. DOJ's reasons for filing antitrust lawsuits again ...
- Snapchat Brings Google Gemini To 'My AI'
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
My AI will be powered by Google's Gemini AI system, marking ...
- The New Yahoo Duo: Tech Giant Will Migrate Its Email Marketing To Zeta
Email Insider, Ray Schultz - Friday, September 20, 2024
Zeta Marketing Platform will send emails across Yahoo's major content verticals. ...
- Alphabet's Worth Without Google Search
MediaDailyNews, Laurie Sullivan - Monday, August 26, 2024
TD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- Talk To Me: Google Gemini's New Assistant Launches With Pixel 9
MediaDailyNews, Laurie Sullivan - Tuesday, August 13, 2024
On Monday Google launched a new line of phones with custom semiconduct ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- Amazon Ad Revenue Climbed To $12.8B In The Latest Quarter
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Advertising has emerged as one of the biggest profit generators, Amazon sa ...
- Alphabet Takes In $64.6B In Q2 Ad Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
"We delivered revenues of $85 billion, up 14% year-on-year driven by Sear ...
- Is Alphabet Adjusting To Google As Its Biggest Competitor?
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Alphabet will release earnings Tuesday, and advertisers will be listening for informati ...
- Google's Tumultuous Two Days
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 23, 2024
Regulatory scrutiny of several planned decisions that Google had in the wor ...
- Yandex Split Final, Russian Assets Sold In $5.4B Deal
MediaDailyNews, Laurie Sullivan - Monday, July 15, 2024
Four businesses focused on AI for cloud services, data labeling, self-driving ca ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Can Bill Gates' $1B Investment Save AI-Powered Advertising?
Data & Programmatic Insider, Laurie Sullivan - Monday, June 24, 2024
AI requires a lot of power - much more than anyone h ...
- OpenAI Co-Founders Separately Go After Super Intelligence
Performance Marketing Insider, Laurie Sullivan - Thursday, June 20, 2024
This latest progress in AI for advertising might not be revolutionary b ...
- Stagwell, Google Team On AI Features
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
Stagwell is now integrating Google Cloud AI across several of its produc ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Apple Privacy Vs. Competition: What The Ad Industry Needs To Compute
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2024
Despite all the privacy safeguards Apple announced at its Worldwide Developer Conferenc ...
- Oracle Shuts Down Its Ad Business
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Oracle built its ad business through the acquisition of well-established companies includi ...
- Apple Unveils Groundbreaking Privacy, Integrates ChatGPT Across Devices
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
On Monday at its developer conference, Apple explained how it will personali ...
- Adobe Responds To Content Creation, Cloud Service Terms Backlash
MediaDailyNews, Laurie Sullivan - Friday, June 7, 2024
Adobe's recent changes to its Terms of Use sparked a backlash ...
- Google, Microsoft Layoffs Across Cloud Units Amid AI Efficiencies
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Reasons for the layoffs have not been confirmed, but both companies report ...
- Google, HubSpot Talk Of A Potential Acquisition Gets Louder
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
HubSpot released earnings in May, suggesting the company's CRM business could gi ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROI
Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2024
CMOs are looking toward generative GAI to minimize errors in marketing image ...
- Microsoft Copilot+ PCs Released With Generative AI Capabilities
MediaDailyNews, Laurie Sullivan - Monday, May 20, 2024
A new category of Windows PCs designed for advertisers, creators and consume ...
- Microsoft Urges Employees To Transfer Outside China, Will Impact Ad Industry
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
AI and cloud computing are two areas within Microsoft that have maj ...
- Microsoft Azure Moves Into Next Level Of Intelligence With OpenAI GPT-4o Model
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Microsoft today announced the integration of OpenAI's latest GPT-4o model into Azu ...
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 8, 2024
Microsoft President Brad Smith may have just created a deeper chasm betwe ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Performance Marketing Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...