- Marketers Eye Quantum Computing As Next Wave After GenAI, Agentic AI
Research Intelligencer, Robert Williams - Tuesday, September 16, 2025
Potential applications include advanced predictive analytics, faster data processing and real-time simulati ...
- Marketers See Strong ROI As Generative AI Reshapes Strategy
Research Intelligencer, Robert Williams - Monday, September 15, 2025
The most common applications for the technology include chatbots, content generation a ...
- Holiday Retail Growth To Slow Amid Strong E-Commerce Sales, Deloitte Forecasts
Research Intelligencer, Robert Williams - Friday, September 12, 2025
While inflation could limit unit sales growth, higher prices are expected ...
- Connected TV Shapes Viewing Choices, Brand Loyalty Among Diverse Audiences
Research Intelligencer, Robert Williams - Thursday, September 11, 2025
Brands that invest in tailored, identity-driven advertising strategies stand to earn loyal ...
- Most U.S. Consumers Use AI Tools Weekly, Prefer Transparency In Ads
Research Intelligencer, Robert Williams - Wednesday, September 10, 2025
AI is reshaping browsing behavior and setting new expectations for digital advertis ...
- Holiday Spending To Decline For 1st Time Since 2020 As Consumers Tighten Budgets: Survey
Research Intelligencer, Robert Williams - Tuesday, September 9, 2025
The sharpest cutbacks are coming from Gen Z, who anticipate trimming holid ...
- Social Media Fuels Body Image Concerns, But Self-Compassion May Offer Protection: Study
Research Intelligencer, Robert Williams - Monday, September 8, 2025
Highly visual platforms such as Instagram and Snapchat often intensify body surveillanc ...
- Hulu's Ad-Supported Viewers Over-Index For Family Dining, Early Holiday Shopping
Research Intelligencer, Robert Williams - Friday, September 5, 2025
The streaming platform's ad-supported base offers a fertile ground for dining, reta ...
- U.S. Sports Rights Spending Doubles, Far Outpacing TV Revenue Growth
Research Intelligencer, Robert Williams - Thursday, September 4, 2025
Spending on U.S. sports rights has more than doubled in the pa ...
- News Audiences In United States Split Sharply By Age, Survey Says
Research Intelligencer, Robert Williams - Wednesday, September 3, 2025
Univision draws the youngest audience, while politically conservative outlets Newsmax and Breitba ...
- Americans Spend More On Streaming Than Ever As Cable Loses Ground
Research Intelligencer, Robert Williams - Tuesday, September 2, 2025
Spending on video and music streaming rose more than 10% year ov ...
- Holiday Shoppers Open To AI, But Stigma Around Gift Selection Persists: Dentsu
Research Intelligencer, Robert Williams - Friday, August 29, 2025
Brands face a new imperative: optimizing for discovery in AI-driven environments. ...
- Holiday 2025: Millennials Brim With Excitement While Other Generations Feel The Stress
Research Intelligencer, Robert Williams - Thursday, August 28, 2025
Financial concerns are the leading source of holiday stress, cited by 2 ...
- Consumers Are Still Frustrated By Poor Product Data, Survey Finds
Research Intelligencer, Robert Williams - Wednesday, August 27, 2025
Personalized content, recommendations and guided selling tools strengthened many people's loyalty ...
- Streaming Platforms Turn To Bundles, Discounts, Targeted Content To Combat Rising Churn
Research Intelligencer, Robert Williams - Tuesday, August 26, 2025
To attract and retain subscribers, platforms increasingly rely on event-driven promotions. ...
- Consumers Split Between Relief And Strain As Economic Anxiety Cools: Dentsu
Research Intelligencer, Robert Williams - Tuesday, August 26, 2025
As consumer caution persists, Dentsu's report suggests brands will need to naviga ...
- One-Third Of Sports Fans Plan To Add New Streaming Service This Fall
Research Intelligencer, Robert Williams - Friday, August 22, 2025
Overall, 51% of sports streamers say they subscribe only during a seas ...
- Most Americans Say Journalists Are Vital, But Influence Is Waning, Pew Finds
Research Intelligencer, Robert Williams - Thursday, August 21, 2025
More than half of survey respondents said journalists are largely unable ...
- American Eagle's Sydney Sweeney Ad Splits Opinion Along Political Lines
Research Intelligencer, Robert Williams - Wednesday, August 20, 2025
While overall approval has grown, the retail brand now finds its reputati ...
- Data-Hungry Apps Signal Big Opportunities And Risks For Advertisers
Research Intelligencer, Robert Williams - Tuesday, August 19, 2025
The apps that consume the most data are also where users a ...
- YouTube Tops Gen Z Growth As Americans Double Up On Media Use
Research Intelligencer, Robert Williams - Monday, August 18, 2025
One in four Americans now consumes more than five hours of med ...
- TikTok's Gray Wave: Older Users Drive Explosive Growth On 'Gen Z' Platform
Research Intelligencer, Robert Williams - Friday, August 15, 2025
Mature millennials and Gen X users are upending TikTok's "youth-only" stereotype, turni ...
- Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Research Intelligencer, Robert Williams - Thursday, August 14, 2025
Traditional media allocations remained stable, with national and local TV showing litt ...
- 2026 World Cup Poised To Be Cultural Breakthrough For U.S. Brands
Research Intelligencer, Robert Williams - Wednesday, August 13, 2025
More than half of U.S. soccer fans say they notice which bran ...
- Consumers Strained By Rising TV Subscription Costs, Study Shows
Research Intelligencer, Robert Williams - Tuesday, August 12, 2025
Consumers are spending an average of $83 a month on TV service ...
- Consumers Follow Influencers, Not Platforms, And Trust Is Key To Converting Sales
Research Intelligencer, Robert Williams - Monday, August 11, 2025
Influencer-driven purchases tend to happen soon after exposure, with delays diminishing t ...
- Netflix Users Show Strong Ties To DIY Retailers, Tech-Driven Habits
Research Intelligencer, Robert Williams - Friday, August 8, 2025
Weekly viewing of Netflix has steadily increased since 2021, and the platform ...
- Ipsos Study Challenges Marketers To Rethink Aging As Perceptions Of 'Old Age' Lag Reality
Research Intelligencer, Robert Williams - Thursday, August 7, 2025
Brands risk alienating or misrepresenting both younger and older cohorts in the ...
- Disney's Streaming Price Hikes Are Good For Netflix, Trade Desk, Roku: Jefferies
Research Intelligencer, Robert Williams - Wednesday, August 6, 2025
The growing price gap between ad-free and ad-supported plans is a cataly ...
- Marketers Add AI To Workflows Amid Concerns About Content, Training
Research Intelligencer, Robert Williams - Tuesday, August 5, 2025
Many marketers report saving nearly five hours a week through AI, thou ...