- Super Bowl Ads That Actually Sold Stuff, Not Just Vibes
Research Intelligencer, Robert Williams - Friday, February 13, 2026
Pringles led the pack with the biggest bump in purchase intent amo ...
- FAST Channels Growing Fast: Metadata, Not So Much
Research Intelligencer, Robert Williams - Thursday, February 12, 2026
Rating information, crucial for brand safety, is often missing from FAST programm ...
- CTV's $7.4B Oops: When Your Data Has A Book-to-Bill Of Anyone's Guess
Research Intelligencer, Robert Williams - Wednesday, February 11, 2026
As much as 40% of open-web CTV spend may be wasted becau ...
- TV Isn't Dead, It Just Learned Programmatic And Hired AI
Research Intelligencer, Robert Williams - Tuesday, February 10, 2026
Everyone agrees AI is transforming TV advertising, but fewer than one-third ...
- Liquid Death Wins The Super Bowl, At Least On Google
Research Intelligencer, Robert Williams - Monday, February 9, 2026
Viewers responded to the beverage brand's commercial by doing what modern audienc ...
- CMOs Are Optimistic, Budgets Are Rising, AI Has Entered The Group Chat
Research Intelligencer, Robert Williams - Friday, February 6, 2026
Media has become the connective tissue between brands and consumers in ...
- Super Bowl Advertisers, Surprise: Women Are Calling The Plays Now
Research Intelligencer, Robert Williams - Thursday, February 5, 2026
Roughly six in ten U.S. women say they are at least somewh ...
- Super Bowl Moves Wallets As Efficiently As It Moves Ratings
Research Intelligencer, Robert Williams - Wednesday, February 4, 2026
Food and drink, parking and lodging see nearly double the lift ...
- AI Wants To Fix Media Measurement, Advertisers Cautiously Optimistic
Research Intelligencer, Robert Williams - Monday, February 2, 2026
AI-driven improvements could unlock up to $26 billion in incremental media investme ...
- Ad Spend Is Back, AI Is In Charge And No One's Quite Sure Who's Driving
Research Intelligencer, Robert Williams - Friday, January 30, 2026
IAB's 2026 Outlook predicts faster growth, bigger bets on AI and ...
- CTV Is Ready to Grow Up, But Marketers Still Want Receipts
Research Intelligencer, Robert Williams - Thursday, January 29, 2026
More than a third of marketers say they can't prove incremental retu ...
- AI Just Stole The Purchase Funnel And Isn't Giving It Back
Research Intelligencer, Robert Williams - Tuesday, January 27, 2026
Discovery, consideration and even purchase are increasingly happening inside AI interfaces, oft ...
- Retail Media Enters New Phase As In-Store, CTV, AI Drive 2026 Growth
Research Intelligencer, Robert Williams - Friday, January 23, 2026
Roughly 40 percent of media buyers now view retail media as ...
- IAB's AI Disclosure Rules Seek To Calm Regulators, Consumers
Research Intelligencer, Robert Williams - Thursday, January 22, 2026
Eighty-two percent of ad executives believe Gen Z and millennials feel positi ...
- Five Creative Signals Advertisers Should Watch Ahead Of Super Bowl 2026
Research Intelligencer, Robert Williams - Wednesday, January 21, 2026
Distinctive brand assets now deliver significantly more impact than star appearances alon ...
- Bots, Bad Clicks Quietly Siphon Billions From Digital Ad Spend
Research Intelligencer, Robert Williams - Tuesday, January 20, 2026
Invalid clicks contaminate conversion data, mislead bidding algorithms, inflate acquisition costs a ...
- Instagram, Facebook Lead Ranking Of Apps With Deepest Data Signals
Research Intelligencer, Robert Williams - Monday, January 19, 2026
Data richness, while critical for targeting and performance, increasingly sits alongside regulato ...
- Fans Want Sports That Feel Shorter, Fairer, More Social: Harris Poll
Research Intelligencer, Robert Williams - Thursday, January 15, 2026
The findings sharpen the brief at a moment when sports remain o ...
- Brand Bias, Not Last-Click Ads, Drives Most Buying Decisions
Research Intelligencer, Robert Williams - Wednesday, January 14, 2026
Lower-funnel marketing is frequently focused on confirming decisions rather than creating t ...
- Why Advertisers Should Expect A Value-First Consumer In 2026 Planning
Research Intelligencer, Robert Williams - Monday, January 12, 2026
Lower-priced retail segments delivered the strongest growth last year, with consumers gravitati ...
- Youth Sells, Until It Doesn't: AARP Study Calls Out Media's Age Blind Spot
Research Intelligencer, Robert Williams - Friday, January 9, 2026
Hollywood's long-standing youth obsession (now reinforced by algorithms, AI-assisted development tools a ...
- Advertisers Face A New Buyer: AI Agents, Not Just Consumers
Research Intelligencer, Robert Williams - Thursday, January 8, 2026
While 72% of consumers still shop in physical stores, AI-assisted behaviors a ...
- How Car Buyers Research Brands Is Reshaping Auto Ad Strategies: Deloitte
Research Intelligencer, Robert Williams - Wednesday, January 7, 2026
Local dealer marketing, retail media and digital tools that connect online discove ...
- Travel Media Emerges As Fast-Growing Alternative To Retail Media
Research Intelligencer, Robert Williams - Tuesday, January 6, 2026
Airlines and other travel companies collect detailed first-party data tied to custom ...
- Omnicom-Interpublic Merger Accelerates Power Shift Toward Media, Data: Bank of America
Research Intelligencer, Robert Williams - Monday, January 5, 2026
The combined group's expanded scale across media, data, commerce and healthcare cou ...
- U.S. Migration Grows More Fragmented, Reshaping Media Planning Strategies
Research Intelligencer, Robert Williams - Friday, January 2, 2026
Population growth is no longer concentrated solely in mega-Sunbelt markets, while outbou ...
- Health-First Resolutions, Convenience, GLP-1 Interest Signal Key 2026 Opportunities For Marketers
Research Intelligencer, Robert Williams - Wednesday, December 31, 2025
Gen Z once again leads all generations in resolution-making, reinforcing its ro ...
- AI Shopping, Social Discovery, Experiential Retail Reshape Media Plans For 2026: Dentsu
Research Intelligencer, Robert Williams - Tuesday, December 30, 2025
AI tools are quickly becoming embedded in how Americans research and discov ...
- Redefinition Of 'Family' Is Rewriting Rules For Advertisers, Ipsos Says
Research Intelligencer, Robert Williams - Monday, December 29, 2025
Screen time is the single biggest source of tension in modern household ...
- Christmas Stays Strong As Secular Traditions Drive Advertiser Opportunity
Research Intelligencer, Robert Williams - Friday, December 26, 2025
The data favor media channels aligned with at-home and social behaviors: streami ...