Tag results for "cmmr"
- Smart TVs Are Now Home Hubs: Americans Use TVs For Much More Than StreamingAlmost two-thirds of survey respondents said they use their TVs to wat ...
- Americans Brace For Economic Uncertainty, Cut Spending In 2025Only half of Gen Z respondents believe tariffs will harm the econom ...
- Gen Z Differs Somewhat From Millennials In Price Loyalty As Compared With Brand LoyaltyGen Z's price sensitivity is amplified by digital fluency, enabling this coho ...
- Retail Media Nears Turning Point, Forcing Retailers To Rethink Amazon-Like PlaybooksThe e-commerce giant's model is only scalable up to a point, necessitati ...
- Americans Divided Over X (Formerly Twitter) Amid Perceived Political ShiftDemocrats on X are far more likely than Republicans to say the ...
- Business Bandwidth Booms: Post-Pandemic Office Traffic Drives Record Broadband UsageWork from home is over -- business usage of internet is rampi ...
- More News Influencers Join Bluesky, But X Still Dominates The ConversationThe share of news influencers with Bluesky accounts more than doubled ...
- CTV's Audience Addressability Presents Key Hurdle Amid Advertising GrowthCTV is on a clear growth path, but the advertising infrastructure hasn ...
- AI Is Set To Transform Campaign Planning For Marketers, Nielsen SaysMarketers are depending on AI to free up their time for mo ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- AI Adoption In Advertising Still Nascent, But Momentum Is Building: IABHalf of advertising and media professionals surveyed expect to achieve full-scale ...
- ANA Study Reveals Progress In Programmatic Ad Quality, But Sees $21.6B In Missed ValueJust 41% of programmatic ad spending went toward impressions that met quali ...
- B2B Audiences Tend To Favor In-Depth EBooks Created By MarketersDirector-level professionals were the most active content consumers across all industries. ...
- Before The Booking Comes The Bot: Dentsu Says AI Is Shaping Where Travelers GoTravelers, particularly those swayed by social content, are turning loyalty programs in ...
- Marketers Struggle To Balance Short-Term KPIs, Long-Term Growth, VAB SaysWhen it comes to media effectiveness, multiscreen TV stands out. ...
- Netflix's Ad Business Gains Traction, J.P. Morgan Says Ad Revenue Could Double In 2025The bank expects ad revenue excluding subscriptions to reach $3 billion ...
- Social Media Platforms Fail To Protect LGBTQ Users, GLAAD Study FindsNot only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ use ...
- Digital Advertising Surpasses $100B To Dominate Local U.S. Media MarketsBorrell projects local digital ad spending to grow by 3.9% in 20 ...
- Rapidly Falling Fertility Rates, Shift In Consumer Power Seen Across GenerationsPolling reveals a sharp and growing ideological divide between Gen Z m ...
- CMO Budgets Hold Steady While AI Drives Shift In Spending Strategy, Gartner SaysFifty-nine percent of CMOs say their budgets remain insufficient to fully execu ...
- Retail Media's Rapid Growth Threatened By Fragmentation, Complexity, Platform GapsAmazon and Walmart remain the juggernauts of retail media, forecast to comma ...
- News Media Alliance Applauds U.S. Copyright Office's Report On Gen AI TrainingMany AI companies still fail to implement proper safeguards to prevent the ...
- Ad Agencies Embrace AI As Essential Driver Of Growth, ProductivityAI's real value, the report finds, lies in its ability to automa ...
- Podcast Industry Rakes In $7.3 Billion, Far Outpacing ExpectationsAdvertising remains the primary source of revenue, with smaller contributions coming fr ...
- Generative AI Rises, But Trust Still Rules In Modern Media RelationsAbout three quarters of journalists say press releases remain the most usef ...
- Email Still Rules, But Trust Is Slipping As Consumers Grow More SkepticalNearly half of consumers report an email as spam if they nev ...
- Digital Video To Claim 58% Of TV Ad Market In 2025 Amid Surge In CTVDigital video's trajectory signals a "renewed confidence" in the channel's long-term viabilit ...
- Brands Without Social Engagement Might As Well Be Invisible, Study SaysConsumers are looking for brands that feel human, respond quickly, and off ...
- Study Finds Clear Communication, Mutual Respect Are Key To Strong Client-Agency PartnershipsMarketers and agencies often see eye-to-eye on strategic direction and creative outpu ...
- TV's Advertising Power Is Still Fading, Study FindsAd recall and viewer engagement have reached new lows in today's second-screeni ...
