- Context, Not Category, Drives More Than Half Of Brand Choice
Research Intelligencer, Robert Williams - Tuesday, December 16, 2025
Context includes the situation, mindset and occasion in which consumers encounter bra ...
- Most Australians Approve Of Banning Social Media For Children Under 16
Research Intelligencer, Robert Williams - Monday, December 15, 2025
Among supporters of the ban, common concerns included the vulnerability of you ...
- Nielsen Report Shows Explosive Growth In Sports Engagement Ahead Of 2026
Research Intelligencer, Robert Williams - Friday, December 12, 2025
The FIFA World Cup 2026, the Milano Cortina Winter Olympics and ...
- Consumer Media Outlays Grow Even While Essential Costs Climb
Research Intelligencer, Robert Williams - Thursday, December 11, 2025
Entertainment has quietly expanded its share of the consumer wallet for t ...
- Brands Face 'Generative Realities' As AI And Human Needs Collide: Dentsu
Research Intelligencer, Robert Williams - Wednesday, December 10, 2025
Consumers are increasingly seeking comfort and escape through fandoms, collectibles and "cuteifie ...
- CEOs See Attentive Audiences, Resilient Demand And Bigger Role For Advertising In 2026
Research Intelligencer, Robert Williams - Tuesday, December 9, 2025
Business leaders continue to view premium media environments as places where consume ...
- Young Adults Drift From Traditional News, Find It On Social Media Instead
Research Intelligencer, Robert Williams - Monday, December 8, 2025
For political news, most young adults say it reaches them passively, a ...
- Brands Gain Recognition By Building Faster Consumer Connections
Research Intelligencer, Robert Williams - Friday, December 5, 2025
Brands that can trigger positive feelings immediately, stand out quickly in memo ...
- Premium Media Environments Deliver Stronger Brand Trust, Engagement, Purchase Intent
Research Intelligencer, Robert Williams - Wednesday, December 3, 2025
But many advertisers, pressured by budgets and market uncertainty, continue leaning ...
- 'Travel Tuesday' Gains Momentum As More Consumers Plan To Hunt Travel Deals
Research Intelligencer, Robert Williams - Tuesday, December 2, 2025
A once-niche promotion is turning into a key part of the holid ...
- AI-Powered Video Analysis Promises To Transform Product Testing For Advertisers
Research Intelligencer, Robert Williams - Monday, December 1, 2025
"AI agents" can analyze consumer-recorded videos to surface micro-behaviors, hidden frustrations, emotion ...
- Commerce Media Still Has 'Massive But Unfulfilled' Potential Across Industries
Research Intelligencer, Robert Williams - Friday, November 28, 2025
Legacy systems, manual processes, disconnected data pipelines and incomplete attribution models a ...
- DoorDash, TikTok Shop, AI Tools Top Fastest-Growing Brands Of 2025
Research Intelligencer, Robert Williams - Wednesday, November 26, 2025
Food delivery, social commerce and artificial intelligence tools dominate the year's bigge ...
- News Media Face Deepening Trust Crisis, Fragmenting Global Consumption
Research Intelligencer, Robert Williams - Tuesday, November 25, 2025
More people worldwide are relying on social networks, video platforms and aggregato ...
- Streaming's Fragmentation Problem Deepens As Viewers Spend More Time Searching For Shows
Research Intelligencer, Robert Williams - Monday, November 24, 2025
Younger adults are more likely than older cohorts to abandon a sear ...
- GLP-1 Users Are Starting Holiday Shopping Earlier And Spending More
Research Intelligencer, Robert Williams - Friday, November 21, 2025
GLP-1 users are nearly twice as likely as non-users to buy ...
- Digital, Social Media Force Advertisers To Rethink Localization Strategy
Research Intelligencer, Robert Williams - Thursday, November 20, 2025
Brands that scale culturally intelligent creative without losing brand consistency will ha ...
- CTV Marketers Shift Budgets But Still Struggle To Measure Effectiveness
Research Intelligencer, Robert Williams - Wednesday, November 19, 2025
Advertisers largely agree that standardized metadata and TV schedule information would impro ...
- U.S. Consumers Signal Surprisingly Strong Holiday Spending Amid Gloomy Sentiment
Research Intelligencer, Robert Williams - Tuesday, November 18, 2025
Even with rising utility costs, medical premiums and credit-card fees, the avera ...
- Online Parenting Communities Reveal Consumer Behaviors Brands Need To Understand
Research Intelligencer, Robert Williams - Monday, November 17, 2025
Advertisers can gain a window into real-time challenges, emotions and information journe ...
- Automation, Empathy And Early Planning Are Key to Holiday Success: Report
Research Intelligencer, Robert Williams - Friday, November 14, 2025
More than 90% of U.S. retail conversions now occur outside the tradition ...
- Pets Are Now Central To American Life, Future Of Brand Strategy: Dentsu
Research Intelligencer, Robert Williams - Thursday, November 13, 2025
Four in 10 Americans say pets make ads more relatable, and o ...
- In-Store Media Drives Triple The Product Trial Impact Of Digital Ads
Research Intelligencer, Robert Williams - Wednesday, November 12, 2025
New research highlights $3-plus incremental ROAS and the rise of the "impul ...
- One In Five Americans Now Get News From Social Media 'Influencers'
Research Intelligencer, Robert Williams - Tuesday, November 11, 2025
Among those who follow news influencers, most say it happens by chan ...
- NWSL Reports Record Viewership Gains, Attendance For 2025 Season
Research Intelligencer, Robert Williams - Monday, November 10, 2025
Women's professional soccer increased linear TV viewing by 22%, with the large ...
- AI Agents, Emotional Bonds Will Shape Marketing In Algorithmic Era: Dentsu
Research Intelligencer, Robert Williams - Friday, November 7, 2025
Search experience optimization will become a new strategic frontier as AI-powered platfor ...
- Apple Retains No. 1 Spot As Global Brand Value Hits $3.6 Trillion, Interbrand Says
Research Intelligencer, Robert Williams - Thursday, November 6, 2025
The total value of the world’s 100 most valuable brands rose 4. ...
- Sports Docuseries Are Transforming Global Fandom With Greater Engagement
Research Intelligencer, Robert Williams - Wednesday, November 5, 2025
Many viewers prefer sports docuseries over other nonfiction genres such as tr ...
- AI Emerges As Powerful Partner To Market Researchers, Not Their Replacement
Research Intelligencer, Robert Williams - Tuesday, November 4, 2025
Researchers cited the top AI use cases as analyzing data from multip ...
- Holiday Shoppers Get Early Start Amid Worries About Rising Prices
Research Intelligencer, Robert Williams - Monday, November 3, 2025
More than half of Gen Z and millennials plan to buy direct ...