- Older Consumers Are Going Digital, Leaving Advertisers Behind The Curve
Research Intelligencer, Rob Williams - Monday, October 12, 2026
Age can help explain consumer behavior, but it doesn't always tell markete ...
- Microdramas Are Hooking Viewers For Hours, Advertisers Want Role In Soap Opera
Research Intelligencer, Rob Williams - Friday, October 9, 2026
Audiences worlwide don't seem to mind commercial interruptions or product placements ...
- Funny Ads Get Attention, But Showing Products Might Actually Sell Something
Research Intelligencer, Rob Williams - Thursday, October 8, 2026
Some of the industry's favorite creative techniques are excellent at attracting attenti ...
- Consumers Master Ad Avoidance, Forcing Brands To Get Creative
Research Intelligencer, Rob Williams - Wednesday, October 7, 2026
An impression and an impression made on a human being aren't necessari ...
- Older Americans Have Time, Money And A Serious TV Habit
Research Intelligencer, Rob Williams - Tuesday, October 6, 2026
Lower fertility, slower immigration and longer lifespans are helping push the count ...
- Creative Intelligence Is Everywhere, Getting Humans To Use It Isn't Easy
Research Intelligencer, Rob Williams - Monday, October 5, 2026
The collection, structuring and analysis of creative decisions for advertisers isn't ...
- Netflix Is Winning Streaming, Next Step Is More Ads
Research Intelligencer, Rob Williams - Friday, October 2, 2026
After years of streaming wars, billions in content spending and enough corpora ...
- Digital Audio, CTV Team Up To Make Issue Ads Harder To Ignore
Research Intelligencer, Rob Williams - Thursday, October 1, 2026
Encountering the same campaign in multiple places has a way of maki ...
- AI Is Picking Brands, But Shoppers Still Want Second Opinion
Research Intelligencer, Rob Williams - Wednesday, September 30, 2026
The robots have apparently mastered product discovery. They haven't yet eliminated t ...
- AI, Discounts To Drive Record $275 Billion Holiday Splurge, Adobe Says
Research Intelligencer, Rob Williams - Monday, September 28, 2026
AI-driven traffic to retail sites more than doubled in August and Ado ...
- As Price Of Fun Rises, Advertisers Are Advised To Follow The Money
Research Intelligencer, Rob Williams - Friday, September 25, 2026
Leisure behavior can reveal to marketers not only what consumers buy b ...
- Advertising Industry Stunned As Great Creative Actually Works
Research Intelligencer, Rob Williams - Thursday, September 24, 2026
A new analysis from WARC finds a strong relationship between highly award ...
- Programmatic DOOH Finally Has Global Number: $1.34B
Research Intelligencer, Rob Williams - Wednesday, September 23, 2026
The spending numbers reveal a market that's sizable but far from uniform ...
- Americans Love A Free Press, With Terms And Conditions
Research Intelligencer, Rob Williams - Tuesday, September 22, 2026
As President Trump bars CNN, MS NOW and Politico from White Hou ...
- B2B Marketers Discover Buyers Are Human, Create A Framework
Research Intelligencer, Rob Williams - Monday, September 21, 2026
A new report says B2B marketing should focus less on chasing individu ...
- Consumers Want AI To Shop For Them, Not Sell To Them
Research Intelligencer, Rob Williams - Friday, September 18, 2026
When a brand's ads look AI-made, many consumers say they lose tru ...
- AI Makes Creatives Faster, Brands Cheaper, Agencies More Expensive
Research Intelligencer, Rob Williams - Thursday, September 24, 2026
Everybody agrees AI saves time. Agencies believe the saved time should co ...
- Tomorrow's Consumers Can Scroll, But Can They Read The Offer?
Research Intelligencer, Rob Williams - Wednesday, September 16, 2026
Average academic performance across developed economies hit its lowest recorded level ...
- Reddit's ChatGPT Citation Crash Isn't AI-Maggedon For Humanity
Research Intelligencer, Rob Williams - Tuesday, September 15, 2026
The decline doesn't justify abandoning Reddit or rebuilding a marketing program arou ...
- Americans Want Less Screen Time, Right After This Next Video
Research Intelligencer, Rob Williams - Monday, September 14, 2026
People may resent the hours lost to feeds, alerts and messages, b ...
- Ad Buyers Boost 2026 Spending Forecast As AI Slop Complicates Customer Journeys
Research Intelligencer, Rob Williams - Friday, September 11, 2026
U.S. advertising spending is expected to grow 12.3% in 2026 as maj ...
- Digital Ad Overload Sends Consumers Running For Print, Survey Finds
Research Intelligencer, Rob Williams - Thursday, September 10, 2026
More than three-quarters of Americans said they intentionally ignore or avoid digit ...
- Mr. Pibb Tops 2026's Fastest-Growing Brands As Consumers Seek Comfort, Value
Research Intelligencer, Rob Williams - Wednesday, September 9, 2026
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% mo ...
- Consumers Are Seeing AI Everywhere And Facebook Is Taking The Blame
Research Intelligencer, Rob Williams - Tuesday, September 8, 2026
For all of its sophistication in audience targeting, Meta's next challenge m ...
- Media Plans Must Adapt To America's Divided Wallets, Dentsu Says
Research Intelligencer, Rob Williams - Friday, September 4, 2026
Gen Z has the bleakest assessment of current economic conditions, while old ...
- Latino Consumers Mix Economic Optimism With Growing Doubts About Upward Mobility
Research Intelligencer, Rob Williams - Thursday, September 3, 2026
Brands don't have to turn every commercial aimed at the growing Hispan ...
- Parents Are Wary Of Social Media Harms As Kids Go Back To School
Research Intelligencer, Rob Williams - Wednesday, September 2, 2026
While 73% of consumers worldwide support banning social media for children, on ...
- Retail Media Will Top $200 Billion As Every Pixel Is For Sale
Research Intelligencer, Rob Williams - Tuesday, September 1, 2026
More than half of the media budgets in several consumer packaged goo ...
- AI Is Now In Every Marketing Plan While Know-How Is Still Catching Up
Research Intelligencer, Rob Williams - Monday, August 31, 2026
Marketers may rate themselves as highly mature, but their most common technic ...
- College Football Audiences Are Ready To Spend, Even If NIL Deals Often Fumble
Research Intelligencer, Rob Williams - Friday, August 28, 2026
College football offers brands a large and valuable audience. It just won ...