- The Brand Plays On
Marketing Daily, James R. Gregory - Monday, April 20, 2009
When managed over time, the contribution of the brand to market capitalizatio ...
- Beware Of The Guarantee
Online Media Daily, Chris Cunningham - Monday, April 20, 2009
Out of all the quotes to choose from, I have to chuck ...
- Susan Boyle As Parable: Our Hunger For Mighty Metaphors
Online Spin, Kendall Allen - Monday, April 20, 2009
Countless many were enraptured last week by the sneaky vocals of Sus ...
- Telemarketer Rule Is Opportunity Knocking
Marketing Daily, Mark Friedman - Friday, April 17, 2009
It offers a strategic opportunity to impact long-term success by enabling mo ...
- Men And Their Machines
Online Media Daily, George Simpson - Friday, April 17, 2009
Earlier this week, eMarketer gathered a bunch of random reports on m ...
- Why Inventing Matters
Online Spin, dave.b , Max Kalehoff - Friday, April 17, 2009
The best and most inspiring ideas often come from people outside yo ...
- Make Your Discounting Cost Less
Marketing Daily, Andy Cutler - Thursday, April 16, 2009
It's especially tempting to discount heavily now, but rethinking how you discou ...
- Ten Reasons To Feel Good About Yahoo
Online Media Daily, Kathy Sharpe - Thursday, April 16, 2009
Yahoo is planning another round of layoffs, hardly a unique occurrence ...
- Create A 'Wearable' Brand
Marketing Daily, Mike Coffey - Wednesday, April 15, 2009
Harness the power of world of mouth by putting your brand ...
- The Next Big Thing In Online Video: Syndication
Online Media Daily, Chase Norlin - Wednesday, April 15, 2009
The Museum of Broadcast Communications defines syndication as "the practice of selli ...
- Dancing Around The Bleeding Edge of Technology (Without Getting Cut)
Online Spin, Cory Treffiletti - Wednesday, April 15, 2009
The biggest trend in the digital electronics world has nothing and everythi ...
- Sprint, MSN Create Business Space
Marketing Daily, - Monday, April 13, 2009
Sprint is teaming with Microsoft's MSN and WPP Group's Mindshare media compa ...
- Truth Rules
Marketing Daily, Mickey Lonchar - Tuesday, April 14, 2009
The key for marketers today is to cherish the relationship over t ...
- Users Are Real Time, Why Not Marketers?
Online Media Daily, Paul Knegten - Tuesday, April 14, 2009
The "Real-Time Web" is the new black. We're hearing about it most ...
- They Missed The Whole Story
Marketing Daily, Roy G. Miller - Monday, April 13, 2009
Corporate communicators lose an opportunity to build marketplace confidence and clarity wh ...
- The Science & Art Of Audio-Based Mobile Ads
Online Media Daily, Randy Haldeman - Monday, April 13, 2009
Ask 100 mobile marketers why a particular mobile ad works and anoth ...
- What Becomes Of Talent In A Tough Economy?
Online Spin, Kendall Allen - Monday, April 13, 2009
When the world we inhabit battens down, and there is angst ...
- Bucking Trend: The Utility Brand
Marketing Daily, Glenn Geisendorfer, Gabe Goldman - Friday, April 10, 2009
If you stymie your message and goals to chase short-term revenues toda ...
- The Decline And Fall Of Time Inc.
Online Media Daily, George Simpson - Friday, April 10, 2009
Calling it an "incredibly ill-conceived idea and a very repressive step backwards ...
- Total Time Spent Online Is Not Indicative Of Online Media's Worth
Online Spin, dave.b , Max Kalehoff - Friday, April 10, 2009
Why do people automatically and narrowly apply time spent in a giv ...
- The 2% Opportunity
Marketing Daily, Steven Morris - Thursday, April 9, 2009
To effectively and authentically communicate we must be thinking about our audien ...
- Marketers Need To Understand Discussion Before Joining It
Online Media Daily, Mark Redgrave - Thursday, April 9, 2009
Online social networks are here to stay. They've existed, in various form ...
- Managing Your Digital Career In A Downturn
Online Spin, Dave Morgan - Thursday, April 9, 2009
I spend a lot of time these days talking to folks ...
- Critics Of Influencer Model Are Missing The Boat
Marketing Daily, Brad Fay, Ed Keller - Wednesday, April 8, 2009
Marketers must not overlook the large minority of people who are f ...
- Media X: The Spirit Is Unwilling
MediaDailyNews, Jack Feuer - Wednesday, April 8, 2009
You can be young and born into it, or you can ...
- True Privacy Control Begins With Publishers
Online Media Daily, Meir Zohar - Wednesday, April 8, 2009
Ever tried straining spaghetti in a colander with holes the size ...
- Own Your Marketing Results, Not Your Silo
Marketing Daily, Blaine Mathieu - Tuesday, April 7, 2009
I'm urging you to start a bottom-up revolution -- nudging your organizati ...
- Why Affiliate Marketers Will Win Big In 2009 -- And How They Will Do It
Online Media Daily, Will Martin-Gill - Tuesday, April 7, 2009
It's easy to look at the economy today and see nothing b ...
- Engagements Will Be The Internet's 30-Second Spot
Online Spin, Joe Marchese - Tuesday, April 7, 2009
Six weeks ago I wrote "I'm Sold On Engagement." In the po ...
- Twittering Away
Marketing Daily, Paul Newnes - Monday, April 6, 2009
I'm sure it's crossed all our minds at some juncture that th ...