- 3 Tips To Ensure Client Services Success
Marketing Daily, Lori Goldberg - Monday, February 28, 2011
Client services teams must take an active role in fostering a mo ...
- Chasing Culture
Online Spin, Kendall Allen - Monday, February 28, 2011
As companies strive to attain the definition of business success - profitabilit ...
- How Best Picture Nominees Connected With Consumers
Marketing Daily, Steven Horn - Friday, February 25, 2011
This Oscar season, we can applaud the online marketing campaigns that help ...
- Trends For The New Decade
Marketing Daily, Cheryl Swanson - Friday, February 25, 2011
Over the top, gilded, even baroque style, is finding its voice. ...
- The Revolution In Apps
Online Media Daily, George Simpson - Friday, February 25, 2011
Yu Stin Ki Pu, a tiny development company in a suburb ...
- Christchurch Earthquake Shatters Sense Of Stability
Online Spin, Kaila Colbin - Friday, February 25, 2011
Once again, my home city of Christchurch, New Zealand has been rocke ...
- The Move That Will Make Or Break Your Brand
Marketing Daily, Jeffrey Rosenblum - Thursday, February 24, 2011
How many junior project managers from Google need to drive Ferraris befo ...
- Future Of Ad Technology: Revisiting Bill Joy's Six Webs
Online Spin, Dave Morgan - Thursday, February 24, 2011
Online advertising technology gets a bad rap with venture capitalists these day ...
- 3 Ways To Improve Client Services Success
Marketing Daily, Lori Goldberg - Wednesday, February 23, 2011
Client services teams must take an active role in fostering a mo ...
- Discounting Brand Equity
Marketing Daily, Robert Passikoff - Wednesday, February 23, 2011
Super Bowl ads are always good for a tweet or two ...
- How To Prepare For The 'Money Ball' Era Of Marketing
Online Spin, Cory Treffiletti - Wednesday, February 23, 2011
On Feb. 20, 2002, I wrote my first column for the Wednesd ...
- A Speculative-Fiction Marketing Story
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
I suspect that I'm on the leading edge of a trend, ...
- Watson: 'Why Should I Care?'
Online Media Daily, George Simpson - Tuesday, February 22, 2011
The ever-thoughtful and entertaining Shelly Palmer wrote of the IBM "Jeopardy" Challen ...
- It's Not All Changing, But Nothing Is Going To Be The Same
Online Spin, Joe Marchese - Tuesday, February 22, 2011
For over four years now I have been writing every week ...
- Leverage Instagram's New Hashtag Feature
Marketing Daily, Alex Matjanec - Monday, February 21, 2011
As brands continue to look for new ways to engage, the wor ...
- Control Lost & Found: Consumers Always Know Best
Marketing Daily, Sam Levine - Friday, February 18, 2011
If corporations want their messaging to be accepted, retained and shared amo ...
- Three Gamification Lessons From Engage Digital
Online Spin, Kaila Colbin - Friday, February 18, 2011
At the Engage Digital conference this week, we heard about everything fr ...
- Latest Shifts In Automotive Industry Will Have An Effect On Brand Value
Marketing Daily, Ed Williams - Thursday, February 17, 2011
Cars (vs. trucks), competitiveness from China and Korea, and Chrysler's second chan ...
- Empower The Simple Email Signature
Marketing Daily, Len Stein - Wednesday, February 16, 2011
Few companies make effective use of this powerful, low-cost, and versatile marketi ...
- If It Looks Like A Bubble, And Smells Like a Bubble...?
Online Spin, Cory Treffiletti - Wednesday, February 16, 2011
We're now well into 2011, and it's starting to look and sme ...
- 'Consumer Reports' For Ad Agencies
Marketing Daily, Steve Lundin - Tuesday, February 15, 2011
The agencies have really saved the best stuff for themselves; after al ...
- Don't Create Content, Create A Chorus Of Trust
Marketing Daily, Jeff Pundyk - Tuesday, February 15, 2011
By seizing the role of convener, a brand can facilitate networking, co-creati ...
- Don't Lose Control Of Your Brand
Marketing Daily, Beau Fraser - Monday, February 14, 2011
This year's Super Bowl was full of entertaining, crowd sourced ads provi ...
- The Best Way To Crash The Super Bowl
Marketing Daily, Zephrin Lasker - Monday, February 14, 2011
There was a lot more to this year's Super Bowl commercials th ...
- Super Bowl XLV Ads: Same Ol', Same Ol'
Marketing Daily, Gerry Myers - Friday, February 11, 2011
Super Bowl ads seem to continuously play towards a very young, ma ...
- The Chameleon Qualities Of Social Influence
Marketing Daily, Kelly Pennock - Friday, February 11, 2011
Understanding what influence is and what it means in relation to yo ...
- The Last Word On Super Bowl Ads
Online Media Daily, George Simpson - Friday, February 11, 2011
By now, more words have been written about Super Bowls ads (a ...
- Groupon, KC And McDonald's Piss People Off, But Does Anyone Care?
Online Spin, Kaila Colbin - Friday, February 11, 2011
Let's face it: the Groupon ads were lame. Forget offensive, inappropriate, ...
- Bowl Ad Music: Largely Wasted Opportunity
Marketing Daily, Martin Pazzani - Thursday, February 10, 2011
Doesn't it make sense that you'd want to use all the too ...
- Auto Ads, Stop Pretending Driving Is Fun
Marketing Daily, Karl Greenberg - Thursday, February 10, 2011
I think auto marketers and their agencies should use the absurdity ...