- Men In Beards, Women In Black
Marketing Daily, Kathy Oneto - Friday, April 27, 2012
Today's marketers must consider the changing roles of men and women ...
- The Definition Of An Entrepreneur
Online Spin, Kaila Colbin - Friday, April 27, 2012
A few months ago, Inc. magazine taught me that the classic definiti ...
- Thinking Globally, Acting Locally
Marketing Daily, Ingrid Froelich - Thursday, April 26, 2012
More than ever, global and local marketers need to align their messag ...
- U.S. Marketers: Direct Dollars To Brazil
Marketing Daily, Scott Neuberger - Wednesday, April 25, 2012
Savvy multinationals have begun shifting their direct marketing dollars into Brazilian rea ...
- Mobile Search - Understand Your Audience
Marketing Daily, John Liu - Tuesday, April 24, 2012
Building content that is customized for search behavior on mobile devices ...
- Use Social Curation To Build Brand Presence
Marketing Daily, Robert Egert - Monday, April 23, 2012
Engaging social curation can positively increase the reach, relevancy and credibility ...
- There's No Such Thing As A Loyal Customer
Marketing Daily, Marc Ginsberg - Friday, April 20, 2012
Loyalty is far more fragmented than most retailers realize. By nature, ve ...
- The R Factor: Relevance At Scale
Marketing Daily, Baiju Shah - Thursday, April 19, 2012
Delivering consumer relevance at scale means consistently unleashing relevant experiences across a ...
- Uncommon Sense: Get Lost: Siri, GPI and Why Me?
MediaDailyNews, Jeff Einstein - Thursday, April 19, 2012
We wake up one morning to discover that we've become prisoners ...
- Engagement Marketing 101 (Redux)
Marketing Daily, Greg Ippolito - Wednesday, April 18, 2012
Engagement Marketing is based on the premise that if marketing is ...
- Are You Delivering Seamless Marketing?
Marketing Daily, Liz Aviles - Tuesday, April 17, 2012
Marketers who want consumers to interact with their brands in anything beyo ...
- 'Verbing' Up: Getting That Brand High
Marketing Daily, Nikolas Contis - Monday, April 16, 2012
Is allowing your brand to "verb-up" a good thing, or is ...
- Measurement-Driven Marketer
Marketing Daily, Ken Beaulieu - Friday, April 13, 2012
Paul Matsen, chief marketing officer at Cleveland Clinic, a highly rated non-prof ...
- Making Digital Video Ads Work
Marketing Daily, Ariff Quli - Thursday, April 12, 2012
Video solutions must bring together the best of television and digital ...
- Uncommon Sense: My Smartphone Is A Blithering Idiot
MediaDailyNews, Jeff Einstein - Thursday, April 12, 2012
I spend most of mine just trying to figure out how be ...
- The Shopping Cart Conundrum
Marketing Daily, Michael Darnaud - Wednesday, April 11, 2012
Mobile customers appear to be increasingly favoring browser-based shopping over apps ...
- Conversions, Not Clicks, Key To Display Ads
Marketing Daily, Russell Glass - Tuesday, April 10, 2012
Marketers often believe that click-through rates and conversion rates are the mo ...
- 5 Pinterest Tips for Hyperlocal Marketing
Marketing Daily, Tiffany Monhollon - Monday, April 9, 2012
How can a local business get started on Pinterest? Share content fr ...
- 9 Metrics Every Company Should Use
Marketing Daily, Martha Bush - Friday, April 6, 2012
As data and tools begin to converge, more and more marketers a ...
- Stupid Stuff We Don't Really Need
Online Media Daily, George Simpson - Friday, April 6, 2012
Our neighbors to the north announced the other day that the Roy ...
- Optimizing Marketing At The Point Of Sale
Marketing Daily, Joseph Gelman, Marcus Koch - Thursday, April 5, 2012
The point of sale is the key consumer touchpoint for many bran ...
- Attracting A New Generation Of Deal-Seekers
Marketing Daily, Samantha Skey - Wednesday, April 4, 2012
Coupons can be converted into a vehicle for creating an authentic connecti ...
- Talk is Cheap, Tweets Are Money
Marketing Daily, Jordan Viator Slabaugh - Tuesday, April 3, 2012
Social strategies are not only an important aspect for event marketing, b ...
- Inspiring Attention Or Legislating It?
Marketing Daily, David Michael Rich - Monday, April 2, 2012
Marketers -- learn who your audience is. Serve them with inspiration a ...
- Thinking Outside The AdWords Box
Marketing Daily, Heather McCormack - Monday, April 2, 2012
How can brands ensure that they are finding their target audience? Thi ...
- Alignment: Key To Marketing Performance
Marketing Daily, Laura Patterson - Thursday, March 29, 2012
Alignment and accountability are the first steps every aspiring marketing organization mu ...
- Uncommon Sense: The Rise Of Huxley And The Demise Of Humor
MediaDailyNews, Jeff Einstein - Thursday, March 29, 2012
Maybe we're all just cranky because we can no longer speak o ...
- Internet Retailers: Listen To Your Users
Marketing Daily, Michael Darnaud - Tuesday, March 27, 2012
Internet retailers must look closely at how they allocate their 2012 budget ...
- Brand Architecture: Building Brand Value
Marketing Daily, Martin Bishop - Tuesday, March 27, 2012
Brand value focuses on the net effect of an initiative -- a ...
- Invitation-Driven Engagement Could Lower Ad Spend
Online Media Daily, Ron Elwell - Tuesday, March 27, 2012
If we can deliver more effective advertising, what do you think t ...