- Can Intel Inside SMS Audio Help Both Brands?
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
Intel, you may know, is partnering with rapper and entrepreneur 50 Cent ...
- Cable Operators Lure Millennials To Monetize The Future
TV Watch, Wayne Friedman - Friday, August 22, 2014
Cable operators and other pay TV providers are continually worried about cord-cutti ...
- The Perfect Viral Storm
Mad Blog, - Wednesday, August 20, 2014
You've no doubt heard about the ALS Ice Bucket Challenge. With i ...
- Everyone Pays The NFL -- Even The Biggest Musical Stars?
TV Watch, Wayne Friedman - Wednesday, August 20, 2014
In a fractionalizing media world, those with sustaining leverage, might now realiz ...
- I'll Have That Campaign With Ice
Marketing Daily, Karl Greenberg - Friday, August 15, 2014
You are challenged to take the dunk. If you don't, you dona ...
- An Open Letter To Bob Garfield's Open Letter To My Open Letter To John Oliver
MediaDailyNews, Sergey Denisenko - Friday, August 15, 2014
We cannot go without advertising, so why not make it relevant a ...
- When Designing Mobile-First Doesn't Work
Mobile Marketing Daily, Rally Pagulayan - Wednesday, August 13, 2014
While mobile devices may be useful to just about everyone, there a ...
- In The Dark About Social
Marketing Daily, Curtis Hougland - Monday, August 11, 2014
Dark social is the behavior that connects the entire purchasing journey toda ...
- Keep MMA, Adidas Mobile Playbook In Your Pocket
Marketing Daily, Karl Greenberg - Friday, August 8, 2014
Come to think of it, a good data-based guide should be li ...
- Content Can't Be King Without Context
MediaDailyNews, Raman Bhatnagar - Wednesday, August 6, 2014
The mantra for the digital age is "content is king." But witho ...
- Your Personal Brand Is Who You Are
Marketing Daily, Charles Shillingburg - Tuesday, August 5, 2014
Whether you know it or not, you are a Brand, just li ...
- Overcoming Challenges Of Mobile CRM
Online Media Daily Europe, Fabrizia Alonzo - Monday, August 4, 2014
When deciding if it is worth going mobile with CRM tools, the ...
- The Tour De What?
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
You have childhood, then an empty sea of "bikelessness," and then ...
- A New Approach To Automotive Marketing
Marketing Daily, JR Little - Friday, August 1, 2014
"Always on" means creating and sustaining deeply engaging masterbrand and car clust ...
- Yahoo, Tell Us Again Why We Need You
Online Media Daily Europe, Andy Oakes - Friday, August 1, 2014
With over 30 acquisitions in mobile in the last few months, ...
- Probing The Unconscious
Marketing Daily, Joel Weinberger - Wednesday, July 30, 2014
The problem is that no matter how thoroughly the research is conducte ...
- The Blue Ring
Online Media Daily Europe, Volker Ballueder - Wednesday, July 30, 2014
I believe if we get some more cool features into an electron ...
- AgencySpy Commenters Reveal Why the Ad Industry in So Much Trouble
Mediapsssst, Richard Whitman - Monday, July 28, 2014
Why has GS&P's new reception area led to the realization that t ...
- Pro Surfing Can Be A Sofa Sport
Marketing Daily, Karl Greenberg - Friday, July 25, 2014
Surfing isn't easy. It looks easy but it isn't. I've tried i ...
- It's A Fee Country
MediaDailyNews, Mitch Oscar - Friday, July 25, 2014
In the battle between TV and streaming sites, each side offers pr ...
- A Plea On Behalf Of Native
Online Media Daily Europe, Andy Oakes - Friday, July 25, 2014
A couple of weeks ago, The Advertising Standards Authority made a ruli ...
- Advertisers, Get Comfortable With Ambiguity
MediaDailyNews, Tom Goodwin - Wednesday, July 23, 2014
The devastating uncomfortable truth of advertising is that we have no id ...
- Joy In Mudville
Marketing Daily, Jeff Charney - Tuesday, July 22, 2014
Do home-team wins translate to broader benefits for a region's workforce? ...
- For Cars, CGI Is For Real
Marketing Daily, Karl Greenberg - Tuesday, July 22, 2014
One cannot imagine an automobile ad without beauty shots, action shots, ...
- Align Your Analytics Strategy With The Empowered Consumer
Marketing Daily, Mike Zell - Monday, July 21, 2014
The recent 2014 World Cup marketing mania highlighted the fact that bran ...
- Review: "Storyscaping: Stop Creating Ads, Start Creating Worlds"
MediaDailyNews, Maya Abulashvili - Monday, July 21, 2014
Creating brand magic is no longer an elusive alchemy. In a n ...
- Seeing Value In The Trade Press Now
Online Media Daily Europe, Andy Oakes - Friday, July 18, 2014
B2B, Consumer and News media face many of the same challenges su ...
- Customer Experience, The 'Now' Marketing Tool?
Marketing Daily, Ron Wince - Thursday, July 17, 2014
If you are a buyer, you know that a good costs mo ...
- The King And I
Marketing Daily, Brian Ford - Wednesday, July 16, 2014
Reflections on a decade of marketing with LeBron. ...
- A Succession Of Thrones: Distribution Vs. Content Vs. Distribution?
MediaDailyNews, Mitch Oscar - Wednesday, July 16, 2014
Who in the distribution world will enjoy the coveted, lucrative perch bel ...