- For Word of Mouth, The Secret Sauce Lies In The South
Marketing Daily, Ed Keller - Tuesday, October 22, 2013
A newly released study, "America's Most Talkative Cities," provides a top ...
- Setting The Stage For Big Data Success
Marketing Daily, David Booth - Monday, October 21, 2013
Driving your Big Data initiatives from initial monitoring to organizational transformation wi ...
- Marketing Lexicon: Lead Nurturing
Marketing Daily, David Karel - Monday, October 21, 2013
We have now turned the page to a new chapter in le ...
- It's Only Natural -- Or Is It?
Marketing Daily, Bill Goodwin - Friday, October 18, 2013
Why introduce a child to snacks and foods that aren't truly go ...
- What's Your Data Worth?
Marketing Daily, Craig Macdonald - Thursday, October 17, 2013
Companies seeking new data monetization revenue opportunities by leveraging their data wi ...
- PepsiCo's New Marketing Mindset
Marketing Daily, Ken Beaulieu - Wednesday, October 16, 2013
Carlos Saavedra, director of culture marketing at PepsiCo Beverages America and ...
- Targeting Our Way To Lower Profits
Marketing Daily, Bob McCurdy - Friday, October 11, 2013
When negotiating off a target demo, AM/FM radio stations price themselves again ...
- The American Way (Ranked 27th In The World)
MediaDailyNews, George Simpson - Friday, October 11, 2013
The New York Times this week reported on a new study, ...
- Optimize Your Social Media Strategy: 6 Tips
Marketing Daily, Brian Spero - Thursday, October 10, 2013
As a growing majority jump on the social media bandwagon, businesses mu ...
- Immersive Brand Experience As A Way Of Life
Marketing Daily, Gregg S. Lipman - Wednesday, October 9, 2013
In order to resonate with consumers, you cannot simply offer products a ...
- The Foolproof Guide To Trending On Twitter
Marketing Daily, Susan Frech - Tuesday, October 8, 2013
Seeing your brand as a trending hashtag on a social network th ...
- What Is Your Personal Data Worth?
Marketing Daily, TJ Person - Tuesday, October 8, 2013
Typical desired demographic information has surpassed gender, age, and income level, a ...
- Finding The Holy Grail Of Marketing: True Loyalty
Marketing Daily, Mark McKinney - Friday, October 4, 2013
The problem with most loyalty programs is that they don't build loyal ...
- How To Take Back The Reins
Marketing Daily, Laura Patterson - Thursday, October 3, 2013
We all need to be solid, dependable team players, but there's ...
- 7 Tips To Win The Retail Holiday
Marketing Daily, Lou Bart - Thursday, October 3, 2013
With so many choices, retailers need to work harder than ever ...
- Men, Women, And Media: United by Media, Divided By Content
Marketing Daily, Maria Cole, Stephen Kraus - Wednesday, October 2, 2013
Mars, meet Venus. And start arguing. A recent study of gender a ...
- Marketers Need A Healthy Mix Of Paid And Organic Search
Marketing Daily, Marc Purtell - Tuesday, October 1, 2013
The increasing price war in paid search may be good for t ...
- Is Marketing Research Dead?
Marketing Daily, Allen DeCotiis - Friday, September 27, 2013
How do research and marketing professionals recapture the growth of our industr ...
- Why 'Set It And Forget It' Is Not A Good Strategy For Facebook Advertising
Marketing Daily, Nancy Smith - Thursday, September 26, 2013
The key to successful advertising on Facebook is discovering a way ...
- Content Marketing Lessons From A 9th Grade Mixtape
Marketing Daily, John Shea - Wednesday, September 25, 2013
As companies create communication plans to meet consumers' needs, marketers face ...
- Social Dysfunction: Three Social Marketing Pitfalls To Avoid
Marketing Daily, Justin Gray - Tuesday, September 24, 2013
The beauty of social media is that it offers a two-way conversati ...
- Publishers Must Get Smarter To Survive The Social Revolution
Online Media Daily, Ted Prince - Tuesday, September 24, 2013
It's not exactly news that print media brands, particularly those with ...
- When Clients/Prospects Believe In You
Marketing Daily, Ted Leonhardt - Friday, September 20, 2013
When a client or prospect asks for something, the agency -- wheth ...
- Evolution Or Extinction: Why Innovation Is The Only Way Forward
Marketing Daily, Jon Collins - Thursday, September 19, 2013
Digital innovation is reshaping the way most companies work, making it possib ...
- Never Say Never. Again.
Online Spin, Joseph Jaffe - Thursday, September 19, 2013
I just returned from Google's Zeitgeist conference and my head is sti ...
- Empower New Salespeople To Deliver Quickly
Marketing Daily, Peter Mollins - Wednesday, September 18, 2013
Your sales team needs to be equipped up front with a ri ...
- Why Loyalty Data Should Be The Focus Of Your Brand Marketing Strategy
Marketing Daily, Michael Hemsey - Tuesday, September 17, 2013
Leveraging the data-gathering power of your loyalty program technology is essential f ...
- 6 Steps To Determine Your Data And Analytics Maturity
Marketing Daily, David Booth - Tuesday, September 17, 2013
Every organization is at a different level of data and analytics maturit ...
- Lifestyle Branding: That Isn't Enough, Either
Marketing Daily, Ted Mininni - Monday, September 16, 2013
Lifestyle brands with staying power appear to be able to transcend tren ...
- Media Buying: As Easy As Pie?
Marketing Daily, Kelly Dulin - Friday, September 13, 2013
The same approach to pie making can be applied to the a ...