- New FTC Digital Advertising Guidelines Impact Advertisers
Online Media Daily, Olga Spaic - Thursday, April 25, 2013
What does the Federal Trade Commission's recently updated guidelines for digital advertisi ...
- From Campaigns To Commitments To Ecosystems
Online Spin, Joseph Jaffe - Thursday, April 25, 2013
Let me start off the bat with a mea culpa as ...
- Why Only 26% Of Women Will Truly 'Lean In'
Marketing Daily, Tinesha Craig - Wednesday, April 24, 2013
Lately, it seems women in the U.S. are divided into two camp ...
- Etsy And The Return Of The Small Merchant
Online Media Daily, Scott Gillum - Wednesday, April 24, 2013
Unlike the Fancy or eBay, Etsy puts the focus on its sh ...
- Hitting The Top Shelf With Digital
Marketing Daily, Paul Newnes - Tuesday, April 23, 2013
The brand-level communications of spirits through digital are starting to rock. Y ...
- 3 Signs You Should Improve Your Internet Video Marketing
Marketing Daily, Ben Bernstein - Tuesday, April 23, 2013
Most businesses neglect their Internet video marketing, yet it is easy ...
- Ship And Bones: Where's The Beef?
Mad Blog, - Friday, April 19, 2013
The scarily witless and embarrassing tagline for the new KFC boneless chick ...
- The Art of Controllership
Marketing Daily, Laura Patterson - Monday, April 22, 2013
The more we understand about the various parts of a business, t ...
- Solving The Riddle Of Big Data
Marketing Daily, Michael Hemsey - Friday, April 19, 2013
If retail chains both large and small have figured out Big Dat ...
- 'Disconnect' And Stay Bored
Online Media Daily, Samatha Afetian - Friday, April 19, 2013
We have become a society of digital addicts. We walk around wi ...
- Ideas Trump Technology: A Message Worth Sharing
Marketing Daily, Ed Keller - Thursday, April 18, 2013
In a keynote address at the 4As annual Transformation Conference, Procter &am ...
- What Is Your Biggest Marketing Spend?
Marketing Daily, Peter Mollins - Thursday, April 18, 2013
Why are marketing teams spending more on collateral than public relations, soci ...
- Give Shoppers What They Don't Know They Want
Marketing Daily, Jeff Weidauer - Wednesday, April 17, 2013
If you are offering customers something they didn't ask for, it real ...
- Brands Should Get Consumers To Speak Their Language
Marketing Daily, John Nugent - Wednesday, April 17, 2013
Some brands have a language all their own -- which can transce ...
- Smart TVs, Smart Advertisers
Marketing Daily, Bill McCabe - Tuesday, April 16, 2013
It may take five years or perhaps even longer, but inevitably, sma ...
- The Biggest Hole In Your Content Marketing Strategy: Images
Marketing Daily, Stephen Shepherd - Tuesday, April 16, 2013
Brands know the stakes are high -- to engage with today's consume ...
- Why Pennies Are Important For Penney
Marketing Daily, Matthew Willcox - Monday, April 15, 2013
What did JCP and its highly touted new leader do to engine ...
- 5 Things Your Competitors Do -- That They Don't Want You To Know About
Marketing Daily, Dave Husain - Monday, April 15, 2013
Although companies love to trumpet their latest digital successes, they often fa ...
- Can Carnival Recover From The Damage To Its Brand?
Marketing Daily, Chekitan Dev - Friday, April 12, 2013
Brands need a disaster recovery plan. This is especially true for servi ...
- All Good Recipes Include Cookies
Marketing Daily, Pascal Bensoussan - Friday, April 12, 2013
To use data effectively, marketers require a methodology to measure, identify, a ...
- Will Marketers or Consumers 'Ker' About PPR's Name Change?
Marketing Daily, Vanessa Horwell - Thursday, April 11, 2013
Last month the French holding company PPR announced it was changing i ...
- Social Media: A Channel/Tactic, Not A Strategy
Marketing Daily, Uriah Av-Ron - Wednesday, April 10, 2013
Social media has created some exciting and productive opportunities to engage wi ...
- Optimize Your Online Presence: 5 Tips
Marketing Daily, Tara Banda - Wednesday, April 10, 2013
As you search for "pinspiration" on how to finally reorganize your offic ...
- Nice Companies Finish First
Marketing Daily, Peter Shankman - Tuesday, April 9, 2013
More than ever, consumers have the ability to choose who they wa ...
- The Rebirth Of Dynamic Interactive Rich Media Advertising
Marketing Daily, Diaz Nesamoney - Tuesday, April 9, 2013
The time has come to change the way online ad production a ...
- Content Marketing Secrets To Boost Social SEO
Marketing Daily, Tamara Weintraub - Monday, April 8, 2013
In addition to your business Web site, directories, and blog, optimizing yo ...
- 4 Ways To Run An Effective Incentives Program On A Budget
Marketing Daily, Ranjith Kumaran - Friday, April 5, 2013
Even companies with the smallest of marketing budgets can develop incentives progra ...
- Agile Selling: How To Generate Growth
Marketing Daily, Robert Wollan - Thursday, April 4, 2013
As the world becomes an increasingly difficult place in which to ...
- Social Media Conundrum -"What's Next?"
Online Media Daily, Sarah Reilly - Tuesday, April 2, 2013
In an environment where data, performance analytics and attribution are essential, h ...
- Unicasting: The Crossroads For Gen X, Y Advertising
Marketing Daily, Marlee Rosen - Monday, April 1, 2013
Advertisers continue to face a difficult challenge in finding a perfect balan ...