- Advertising, Media Should Abhor Nostalgia - Don't Be A Dinosaur All The Time
MediaDailyNews, JR Little - Wednesday, November 27, 2013
A great marketer should abhor the consumers-want-to-disconnect thinking in advertising and med ...
- Heat Taps Barrett As Managing Director, Communications Strategy
MediaDailyNews, Fern Siegel - Tuesday, July 23, 2013
Heat, the San Francisco full-service creative agency, has hired Mike Barrett, form ...
- Managing Multiple Brands In Social
Marketing Daily, Jordan Viator Slabaugh - Tuesday, June 11, 2013
To drive meaningful business outcomes, today's brands are employing more social accoun ...
- Engage Conference: The Story Is Participatory
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
Mike Monello, CCO at New York-based marketing agency Campfire, who kicked o ...
- How Long Can You Go Without Looking At Your Mobile Phone Screen?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 28, 2013
Half the total U.S. population uses a smartphone. Owners ages 18 ...
- An A-HA! Moment from SXSWi: Release Control And Start Collaborating
Online Media Daily, Deborah Hanamura - Friday, March 22, 2013
Social media has changed the way that people engage with everything onlin ...
- Infiniti Taps Weinmann As Global Comms Director
Marketing Daily, Karl Greenberg - Monday, March 18, 2013
Infiniti, in its next move on the way to creating a glob ...
- Ingram To Head IPG Oxygen, Focuses On Sabic Account
MediaDailyNews, Steve McClellan - Friday, March 1, 2013
Interpublic has appointed McCann World Group's Julian Ingram to oversee IPG Oxyge ...
- Mindshare Ups Minero To Run Content Strategy Practice
MediaDailyNews, Steve McClellan - Monday, February 25, 2013
WPP media agency Mindshare has formed a new content marketing and strateg ...
- ZenithOptimedia Names Collison Global Communications Director
MediaDailyNews, Steve McClellan - Wednesday, February 20, 2013
ZenithOptimedia Group has appointed Tim Collison to the newly created position ...
- Philly's 'With Love' Campaign Woos Betrothed
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The Greater Philadelphia Tourism Marketing Corporation's (GPTMC) "With Love, Philadelphia XOXO" campai ...
- Microsoft Replacing Messenger With Skype
Around the Net In OMD Europe, Nina Lentini - Thursday, January 10, 2013
Microsoft have sent out word that it will "retire" its Messenger onli ...
- Communicating With The Always-Connected Customer
MarketingTools: CRM, Dan Roche - Wednesday, January 2, 2013
Remember the days when billboards, direct mailings and television commercials were t ...
- UK Government To Redraft Communications Data Bill
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 11, 2012
No 10 says the PM remains committed to giving police and securi ...
- In Sandy's Wake, 19% Of Cell Phone Towers Still Out
Online Media Daily, Erik Sass - Friday, November 2, 2012
The proportion of cell towers that are out of service in t ...
- Sandy Hits Media, Communications Networks Hard
MediaDailyNews, Erik Sass - Tuesday, October 30, 2012
Hurricane Sandy delivered a wallop to media and communications networks in t ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Smartphone Apps Market Cigarettes To Kids
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
A new study published in the journal Tobacco Control suggests smartphone applicatio ...
- Toyota Taps Allison+Partners For Regional Comms
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2012
Toyota Motor Sales, U.S.A., Inc. has selected San Francisco-based Allison+Partners to mana ...
- For Latinos, TV Viewing Is Family Affair
MediaDailyNews, Steve McClellan - Friday, October 5, 2012
A new study unveiled by Spanish-language network Telemundo indicates that 90% ...
- Mind The Gap: How To Maintain Successful Client Communication Across The Globe
MarketingTools: CRM, Dan Roche - Tuesday, October 2, 2012
If you're like most companies, you are always strategizing to grow yo ...
- Publicis' Levy: 'Connected Consumer' Key, Digital Focus Is Intense
MediaDailyNews, Steve McClellan - Thursday, September 20, 2012
The future of marketing and communications will focus on the "always connect ...
- Gatfield, Naked Communications Part Ways
MediaDailyNews, Steve McClellan - Monday, September 17, 2012
Veteran senior adman Stephen Gatfield has resigned as co-chairman of Naked Communication ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about i ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- It's Time For Autospeak
Engage:Moms, Sara Arnell - Friday, August 24, 2012
It happens all too often: your fingers are moving frantically across yo ...
- Fenton Launches Global Network
MediaDailyNews, Fern Siegel - Thursday, August 9, 2012
Fenton is expanding its international reach by launching a Global Network ...
- Technology - It's Transitional
MediaDailyNews, Mike Bloxham - Wednesday, August 8, 2012
All technology is transitional. From the spear to the rifle; the hor ...