- Microsoft Skypes Skype With $8.5 Billion Offer
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 10, 2011
Reuters says the deal is just about done and will be announc ...
- Finding: Satisfaction Surveys Important Tool
Marketing Daily, Aaron Baar - Friday, April 15, 2011
According to a survey of more than 1,400 consumers by Chadwick Mart ...
- ID Media Taps Ex-Reporter Wong For Comms
Marketing Daily, - Tuesday, March 29, 2011
ID Media, a direct response and digital media agency, has hired form ...
- Former Mediaweek Editor Burgi Leaves Canoe For Starcom MediaVest
MediaDailyNews, - Monday, March 7, 2011
After only months on the job as vice president-communications at Canoe Venture ...
- Digitas Taps SMG's Kelly As Global Communications Chief
Online Media Daily, - Friday, March 4, 2011
Jill Kelly has been named executive vice president-global director of corporate communicatio ...
- BCG's Rose: Marketing Comms At 'Break Point'
Marketing Daily, Karlene Lukovitz - Friday, February 18, 2011
After years of evolutionary change, digital media have now brought marketing communicatio ...
- You've Got Tweets: Social Media Supplanting Email
The Social Graf, Erik Sass - Wednesday, February 9, 2011
Email usage rates are declining sharply among teens and young adults ...
- Discovery Channel Ups 2 Communications Execs
MediaDailyNews, - Thursday, January 27, 2011
Laurie Goldberg will expand her role at Discovery Channel, upped to executi ...
- Overcoming Five Pitfalls of Loyalty Reward Programs
Marketing Daily, Mark Friedman - Thursday, January 20, 2011
Customer rewards programs are one of the best ways to improve custom ...
- Raising Disclosure's Digital Profile
Marketing Daily, Rosanna Fiske - Friday, January 14, 2011
Buzzwords abound in the marketing, public relations and advertising industries. But o ...
- Put Moms' Gifts To Good Use To Improve Your Marketing
Engage:Moms, Bleema Bershad - Wednesday, January 12, 2011
As we welcome the New Year, take a moment to pause a ...
- Cumming To NAB, VP Communications
MediaDailyNews, - Tuesday, January 11, 2011
Ann Marie Cumming has a new job at the National Association ...
- What's Your Strategy If Info Leaks?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 4, 2011
Two stories about WikiLeaks and big corporations in the New York Tim ...
- Out With The Old, In With The New
Marketing Daily, Mark Friedman - Thursday, December 30, 2010
Communications strategies to leave behind in 2011. ...
- Reuter Takes Top Comms Post At Nissan Americas
Marketing Daily, - Monday, December 6, 2010
Reuter has worked at a number of automakers over the years. Befo ...
- Medill J School Embraces Integrated Marketing Communications
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
...
- Q&A: Can Crane Bring Manners To Facebook?
Marketing Daily, Sarah Mahoney - Saturday, October 30, 2010
Crane & Co., the stationery company founded in 1801, has launched ...
- Time To Move Beyond Green Marketing
Marketing: Green, Jim Nail - Tuesday, September 7, 2010
It's still early days in the evolution of sustainability communications. The strategi ...
- Technology And Secular Shifts in Spending Support Communication Industry Growth
Research Brief, Jack Loechner - Wednesday, August 18, 2010
According to the Veronis Suhler Stevenson Communications Industry Forecast 2004 -2014, T ...
- PepsiCo10 Finalists Pitch Digital Start-Ups
Marketing Daily, Karlene Lukovitz - Wednesday, July 28, 2010
The start-ups selected will be given the opportunity to execute a pil ...
- Draftfcb Institutes Emerging Fields: Will Exploit Behavioral, Neuroscience, Etc.
MediaDailyNews, - Friday, July 2, 2010
Interpublic's Draftfcb unit Thursday unveiled plans for the Draftfcb Institute of Decisi ...
- Hewitt, McGuire Upped At CW, Warner Bros.
MediaDailyNews, - Friday, June 18, 2010
Paul Hewitt was named senior vice president, network communications, for The C ...
- Blankfein Only The Face Of Wall Street's Failure To Communicate
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
Two weeks after Goldman Sachs was sued by the Securities and Exchan ...
- Why Marketers Need To Be Aware Of Situational Awareness
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
The White House Situation Room operates a
24/7 Fusion Center th ...
- McDonald's Blyth Moves To Fleishman-Hillard
Marketing Daily, - Thursday, May 27, 2010
In his new position, Blyth will be based in Fleishman-Hillard's Dallas offic ...
- Give The Brand A Personality
Marketing Daily, Len Stein - Thursday, May 27, 2010
The more people can relate to the brand as a distinctive, trust-wort ...
- Communications Law To Be Reviewed
Around the Net In Media, Fern Siegel - Wednesday, May 26, 2010
Two top Democratic legislators said Monday that they would begin a proce ...
- Q&A: Redefining Teens, $216 Billion Buyer Power
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2010
Yes, marketers have long acknowledged that teens wield plenty of buying powe ...
- ... Yet Without Information, We Are Nothing
Research Brief, Jack Loechner - Wednesday, May 5, 2010
A new study, conducted by the International Center for Media & t ...
- Massey Energy Response Was Pitiful
Marketing Daily, Aaron Kwittken - Tuesday, May 4, 2010
CEO Don Blankenship squandered an opportunity to earn the respect of h ...