- Study: Global Consumers' Confidence Remains Cautious
MediaDailyNews, Wayne Friedman - Wednesday, October 31, 2012
Global marketers should note that global consumers' confidence is still improving ...
- Scion To 'Motivate' Artists And Other Creatives
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- Gen Y Involved In Election, Key Ad Target
Online Media Daily, Gavin O'Malley - Tuesday, October 23, 2012
Along with gluing viewers to TVs and other media devices, the curre ...
- 24/7 Internet: Online Behavior Viewed As Extension Of Daily Life
Online Media Daily, Gavin O'Malley - Wednesday, October 17, 2012
Though U.S. consumers are exposed to more Web-connected devices than ever befor ...
- Marketers Should Micro-Target 'Mass Affluents'
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Nielsen says "mass affluents," a new segment of wealthy Americans -- tho ...
- Viewers Check Cable First, Then Broadcast
MediaDailyNews, David Goetzl - Tuesday, October 16, 2012
With cable ratings rising, research suggests fewer viewers are beginning their prime-ti ...
- Oreo Daily Twist Takes Times Square
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Oreo's Daily Twist campaign takes over Times Square on Tuesday, with ...