- Brand Match Calculates Consumer Preferences, Product 'Attraction'
MediaDailyNews, Erik Sass - Friday, June 8, 2012
What do the Chicago Bulls, Macy's, Red Lobster, Ralph Lauren and "T ...
- Comedy Sites, Apps Increase Video Time
Online Media Daily, Gavin O'Malley - Tuesday, April 3, 2012
Despite its strong video presence, YouTube continues to trail rivals in k ...
- Consumer WOM Proves Powerful, Apple, Amazon Lead Sectors
Online Media Daily, Gavin O'Malley - Wednesday, March 14, 2012
As marketers know, word of mouth can make or break a bran ...
- Smartphones Don't Outpace Feature Phone Preferences
Online Media Daily, Mark Walsh - Tuesday, February 28, 2012
Smartphones are on the rise, but don't count out feature phones. That ...
- Travel Sites On Facebook Deliver Mixed Results
Online Media Daily, Mark Walsh - Tuesday, February 14, 2012
A Compete study argues the number of Likes a brand collects v ...
- Brands Must Craft Specific Messages To 'Empowered' Consumers
MediaDailyNews, David Goetzl - Thursday, February 9, 2012
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advis ...
- Occupy Television: They Are the 4%
MediaDailyNews, Don Seaman - Friday, February 3, 2012
Even with TiVo, about 40% of TV is consumed live. But ...
- Brands Must Empower Consumers Or Risk Alienation
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
Consumer empowerment poses several marketing challenges for brands and agencies, not t ...