- Marketing Funnel Lexicon: Social Advertising
Marketing Daily, David Karel - Friday, August 9, 2013
The goal of the mid-funnel is to fully educate your target audien ...
- Google Glass Shows Brands Importance Of Targeted Info
Online Media Daily, Laurie Sullivan - Tuesday, August 6, 2013
Marketers wondering how their optimization efforts will pay off need only lo ...
- Plan To Go Viral With TV Ads, And Maximize Sharing
Research Brief, Jack Loechner - Wednesday, August 7, 2013
New research from video technology company, Unruly, examines 12 television commercials fr ...
- Search: RKG Shifts To Building Character
SearchBlog, Laurie Sullivan - Monday, August 5, 2013
The advertising and marketing industry has begun to experience the influence ...
- Viacom Asks Appeals Court To Reinstate YouTube Case
PolicyBlog, Wendy Davis - Monday, July 29, 2013
In the latest chapter of its long-running feud with YouTube, Viacom ...
- Last-Click Attribution Model Shorts Content Creators
SearchBlog, Laurie Sullivan - Friday, July 26, 2013
About 88% of click paths require more than three clicks, content sit ...
- See This? Mobile Users Twice As Likely To Share Content On Their Social Networks
Mobile Insider, Steve Smith - Thursday, July 25, 2013
Well, go figure! Mobile devices really are person-to-person tools, despite our effor ...
- How Native Ads Augment Search Engine Marketing
SearchBlog, Laurie Sullivan - Friday, July 12, 2013
There's a trend used by publishers to make native advertising content discoverab ...
- Build Your Audience, Don't Buy It With Advertorials
Online Media Daily, - Thursday, July 11, 2013
Content marketing done well can ensure a brand doesn't just end ...
- How Content Marketing Fits Into Your Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 8, 2013
A roundup of 70 content marketing best practice and interviews with exper ...
- Blogging Stake: WPP Invests In Muzy
Online Media Daily, Steve McClellan - Tuesday, June 18, 2013
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging servi ...
- When Social Becomes Currency For Search Marketers
SearchBlog, Laurie Sullivan - Tuesday, June 4, 2013
Marketers keep hearing how data will become "gold" for brands, but h ...