- 5 Ways To Drive Conversions Using Performance Content
MediaDailyNews, Michael Kahn - Tuesday, November 3, 2015
Start thinking about content as a key driver of top-line growth-revenue, mark ...
- Instagram Tests Aggregated Content Streams
Social Media & Marketing Daily, Gavin O'Malley - Monday, November 2, 2015
Taking a page from Snapchat and Twitter, Instagram is testing aggregated conte ...
- Adding Buzz, Boom And 3D Touch To Your Mobile Ads
Mobile Marketing Daily, Mahi de Silva - Wednesday, October 28, 2015
As a publisher, being able to augment your content with a cust ...
- How To Lead A Purposeful, Ad-Blockless Life
Online Video Daily, James DeJulio - Wednesday, October 28, 2015
For the first time, advertisers have to earn their audience. That won ...
- 70% Of Consumers Use Three Channels Or More To Research A Purchase
SearchBlog, Laurie Sullivan - Tuesday, October 27, 2015
Data and statistics in headlines and content has become one of t ...
- Former Time Inc. Exec Martha Nelson New Head Of Yahoo Media
Around the Net in Video, P.J. Bednarski - Monday, October 26, 2015
The former top editor at Time Inc., who arrived at the Silic ...
- Ex-Ogilvy Exec Jeffrey Bowman Wants To Diversify The Ad World
MAD, Larissa Faw - Wednesday, October 21, 2015
After leaving the agency in April, Bowman is now launching Reframe, ...
- Twitter Opens Moments To Publishers
The Social Graf, Erik Sass - Thursday, October 22, 2015
The battle between Twitter and Facebook for control of how people crea ...
- DigitasLBi Signs Content Deal With Lauren Laverne's The Pool
Around the Net In MAD London, Sean Hargrave - Monday, October 19, 2015
The Pool was launched in April by BBC radio presenter Lauren Laver ...
- Publicis Acquires Content Shop August
MAD, Larissa Faw - Thursday, October 15, 2015
The content shop will relocate to a Publicis UK office complex ...
- Australia's NB Content Sets Up Shop In NY, LA
MAD, Larissa Faw - Wednesday, October 14, 2015
Spearheading this U.S. invasion is Mark Sitley, a former agency production executi ...
- In Massively Fragmented TV World, Is Content Still King For Media Owners?
Online Spin, Dave Morgan - Thursday, October 15, 2015
Ask media owners what business they're in, and they'll say the conte ...
- Snapchat Abandons Original Content Idea
Around the Net in Video, P.J. Bednarski - Wednesday, October 14, 2015
Just a few months after hiring Marcus Wiley from Fox to he ...
- Creating A Customer Experience Cloud
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 14, 2015
Since data lives in numerous databases such as sales, service, and marketin ...
- Toyota Sponsors Live Music Performances On Yahoo
MediaDailyNews, Laurie Sullivan - Tuesday, October 13, 2015
Toyota, Yahoo and Live Nation will create original content highlighting new a ...
- Streaming Video That Seems Like TV: That Works For Crackle
Around the Net in Video, P.J. Bednarski - Monday, October 12, 2015
With a little help from Jerry Seinfefl, Crackle, Sony's online video sit ...
- Vimeo Steps Up With Slate of New Programming
Around the Net in Video, P.J. Bednarski - Friday, October 9, 2015
Vimeo on Demand announced its first ever “slate” of originals, one th ...
- Among Other Problems, Mobile Advertising Is Mostly Boring
Online Video Daily, Irfon Watkins - Monday, October 5, 2015
One of the main reasons advertisers have only tentatively put their dolla ...
- Publishers Concerned By Brands As Media Owners, As Well As Ad Blocking At AOP Conference
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
Ad blocking and click fraud may have been grabbing the lion's sha ...
- Content Partnerships Not Always Smooth Sailing
MAD, Larissa Faw - Thursday, October 1, 2015
The demand for content increasingly drives players with conflicting interests to beco ...
- Net Neutrality Rules Prevent Censorship, Law Prof Argues
PolicyBlog, Wendy Davis - Thursday, October 1, 2015
Without net neutrality rules, grassroots protests against laws like the defeated St ...
- Medium Pushes Quality, Raises $57M
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 29, 2015
Medium, the content platform pioneered by Twitter co-founder Evan Williams, just rais ...
- Verizon Taps go90 Content To Compete With Online Streaming Nets
Mobile Marketing Daily, Ben Frederick - Monday, September 28, 2015
Verizon is making a huge bet on go90, an ad-supported mobile entertainme ...
- Netflix Proves Marketers Need To Trust Data, Not Just Their Gut
London Blog, Sean Hargrave - Friday, September 25, 2015
If you thought it's all about the pilot, you'd be wrong. Engageme ...
- AOL's Top Video Exec Is Leaving
Around the Net in Video, P.J. Bednarski - Thursday, September 24, 2015
Dermot McCormack, who was named president of AOL’s video operations last October, wi ...
- Structured Data Markup Tips
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 23, 2015
Creating Web site content requires careful thought. Marketers need to write f ...
- SEO The No. 3 Effective Tool For Lead Generation
SearchBlog, Laurie Sullivan - Wednesday, September 23, 2015
Generating high-quality leads for 59% of B2B marketers participating in a rece ...
- Nylon, Endemol in Content Development Deal
Publishers Daily, Erik Sass - Thursday, September 17, 2015
Nylon has struck a "first look" deal with Endemol Shine North Ameri ...
- Images That Drive Action: Three Ways To Better Connect With Your Audience
Search & Performance Marketing Daily, Hobson Powell - Monday, September 14, 2015
Breaking through the clutter -- it's what all advertisers strive for. ...
- Dow Jones Explores Content Messaging With Symphony
Around the Net In Publishing, Gavin O'Malley - Monday, September 14, 2015
Dow Jones has enlisted the help of a messaging tool named Sympho ...