Tag results for "cookie tracking"
- Google Makes U-Turn On Third-Party Ad Tracking, Retains CookiesGoogle has reversed a decision on its plan to phase out third-par ...
- The Internet Has A Trust And Transparency ProblemGoogle shook the ad industry harder this week to see what ...
- California Privacy Agency Fines Honda Over Opt-Out ProceduresAmerican Honda Motor will pay more than $600,000 to settle charges th ...
- Publicis Doubles Down On Identity, Acquires LotamePublicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Advertisers To IAB: Ad Growth Decelerating This YearUse of generative AI throughout the ad industry has grown in t ...
- Former Google Chairman Thinks There May Be A Time To Unplug AIFormer Google Chairman Eric Schmidt predicts the industry will advance from ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-TurnCookie stealing has become a problem in the digital ad industry ...
- Pivoting Transparency To Analyze Each Programmatic AdvertisementFinding ways to deprecate cookies to protect consumer privacy is not enoug ...
- TikTok Won't Face Privacy Class-Action Over Pixel TrackingThe company may still have to defend privacy claims brought by individual ...
- Court Resurrects Chrome Users' Privacy Suit Over TrackingSiding against Google, a federal appellate court on Tuesday revived a priva ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Touts AI For Media Planning, Downplays CookiesDentsu this week announced the integration of its global data, identity a ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target TeensGoogle and Meta reportedly had a secret deal to target Instagram a ...
- Google: Long-Term Impact, Consequences Of Antitrust TrialNetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Google Ads Hides In Plain Sight - A New Way To Access Data Consent SettingsGoogle has a website data consent setting that apparently has gone undercov ...
- NY AG: Privacy Control 'Effectively Broken' On Popular Commerce Sites"Visitors to these websites who attempted to disable tracking technologies would neverthele ...
- Cookies Live: But There May Not Be Cause For CelebrationPublishers and marketers still must contend with loss of efficiency and t ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!Just days after Google scrapped plans to do away with cookies, Hav ...
- New Yelp Ad Formats Strengthen CTVYelp's features and updates - aimed at national advertisers and businesses wi ...
- Google To Keep CookiesOn Monday, Google said it will scrap its years-long efforts to elimina ...
- Google Alternate Third-Party Cookie Strategy: Reactions From Anger To ReliefSome ad execs were relieved to learn that Google's approach to third-par ...
- Audience Creation, Targeting For A Privacy-Conscious FutureGeographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie PhaseoutMany advertisers still have concerns and questions about the strategy's readiness a ...
- Rethinking Ads On The Open WebQuantcast has rebuilt its ad platform based on AI and machine learni ...
- Minnesota Lawmakers Pass Opt-Out Privacy BillIf enacted, the bill would give residents the right to reject t ...
- Advertisers, Publishers Are Done Dunking CookiesAI data models are making ad targeting more accurate, providing the abili ...
- Google Takes Another Blow From CMA On Privacy Sandbox SetbacksGoogle may need to limit its first-party data capabilities to meet t ...
- Why Google Will Not Deprecate Browser Cookies Until 2025After hitting another roadblock on its way to deprecating third-party browser cooki ...
- FTC Bans Cerebral From Harnessing Users' Health Data For AdvertisingCerebral allegedly used third-party tracking tools to collect data about existing patient ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using AutomationWith the deprecation of browser cookies, the focus is on pulling togeth ...
