- Salesforce Expands Partnerships With OpenAI, Anthropic To Support Ads, Websites
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
The companies are using the technology to build and deploy AI agen ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- Verve Group Tests Its Wings With Captify Search Intent Data For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, September 22, 2025
Verve Group has acquired Captify's search intent data. Verve CEO Remco Westerma ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...
- Advocacy Group Challenges W3C's Third-Party Cookie Stance With UK Regulator
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Movement for an Open Web, an advocacy group that supports web publisher ...
- Motorola Must Face Privacy Suit Over Alleged Failure To Honor Opt-Out
MediaDailyNews, Wendy Davis - Friday, July 18, 2025
A California resident can proceed with a privacy claims against Motorola ov ...
- Google Makes U-Turn On Third-Party Ad Tracking, Retains Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google has reversed a decision on its plan to phase out third-par ...
- The Internet Has A Trust And Transparency Problem
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 22, 2025
Google shook the ad industry harder this week to see what ...
- California Privacy Agency Fines Honda Over Opt-Out Procedures
MediaDailyNews, Wendy Davis - Wednesday, March 12, 2025
American Honda Motor will pay more than $600,000 to settle charges th ...
- Publicis Doubles Down On Identity, Acquires Lotame
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
Publicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- Former Google Chairman Thinks There May Be A Time To Unplug AI
MediaDailyNews, Laurie Sullivan - Monday, December 16, 2024
Former Google Chairman Eric Schmidt predicts the industry will advance from ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-Turn
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2024
Cookie stealing has become a problem in the digital ad industry ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- TikTok Won't Face Privacy Class-Action Over Pixel Tracking
MediaDailyNews, Wendy Davis - Friday, September 13, 2024
The company may still have to defend privacy claims brought by individual ...
- Court Resurrects Chrome Users' Privacy Suit Over Tracking
MediaDailyNews, Wendy Davis - Tuesday, August 20, 2024
Siding against Google, a federal appellate court on Tuesday revived a priva ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Google: Long-Term Impact, Consequences Of Antitrust Trial
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 7, 2024
NetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Google Ads Hides In Plain Sight - A New Way To Access Data Consent Settings
Performance Marketing Insider, Laurie Sullivan - Friday, August 2, 2024
Google has a website data consent setting that apparently has gone undercov ...
- NY AG: Privacy Control 'Effectively Broken' On Popular Commerce Sites
MediaDailyNews, Wendy Davis - Tuesday, July 30, 2024
"Visitors to these websites who attempted to disable tracking technologies would neverthele ...
- Cookies Live: But There May Not Be Cause For Celebration
Publishing Insider, Ray Schultz - Monday, July 29, 2024
Publishers and marketers still must contend with loss of efficiency and t ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- New Yelp Ad Formats Strengthen CTV
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
Yelp's features and updates - aimed at national advertisers and businesses wi ...
- Google To Keep Cookies
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
On Monday, Google said it will scrap its years-long efforts to elimina ...
- Google Alternate Third-Party Cookie Strategy: Reactions From Anger To Relief
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Some ad execs were relieved to learn that Google's approach to third-par ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2024
Many advertisers still have concerns and questions about the strategy's readiness a ...
- Rethinking Ads On The Open Web
MediaDailyNews, Laurie Sullivan - Thursday, May 30, 2024
Quantcast has rebuilt its ad platform based on AI and machine learni ...