Tag results for "demographics"
- A Turn To Austerity: Consumers Are Spending Less On Luxury GoodsGen Z consumers think they understand the economy -- but they can ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different WaysMore than half of Gen Z and Millennials have purchased through soci ...
- Traversing The Multiverse: Media Are Changing And So Is The AudienceThe old top-down family models no longer apply. Young people have mo ...
- Maru-Hi Uses Anime To Brand Cocktail For Younger DemosThis is the first work from Argonaut since winning the account ...
- Appreciating The Gen X Affluent ConsumerOver the next 10 years, Gen X will continue to be ...
- Young Consumers And TV: More Shifts To Social Media - And YouTubeNielsen says audiences young and old are increasingly using YouTube to acce ...
- Meta Sued Over Discriminatory College Ads"Meta's unlawful practices deny Black users of Facebook and Instagram access ...
- Google Testing AI To Determine Age Of UsersGoogle has announced the technique of using AI to determine a user ...
- Prudential Gives Generation Beta A Head Start On RetirementMcCann New York and Prudential developed The Beta Baby Bonus. ...
- Birth Of The Beta Babies: A New Generation Is Moving InThe young people born between 2010 and 2024 are about to beco ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers"Spotify for Authors" will offer authors and publishers a suite of too ...
- Teaching Entertainment Brands To Speak Roblox"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- Samsung's TV Plus FAST Platform Has 88M Monthly Active UsersSamsung says its FAST service is the most-used app on Samsung ...
- CIMM Report Reveals An Elephant In The Panel Measurement RoomThanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- 'Wait' For It: De Beers, Signet Celebrate Engagements"True love, like a true diamond, is forged by fire," says ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?Over 70% of Gen Z and Millennial consumers have seen a li ...
- More Americans Are Using Social Media To Find Their New Car: ReportA study finds 45% of Americans have expressed a willingness to purcha ...
- Egged On To Break The Food RulesKetchum upends the traditional view of eggs as simply a breakfast m ...
- National TV Network Content On Streamers Tops In 'Premium' Video: StudyA Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Cheese It! Kraft Reproduces TikTok Posts To Satisfy ZillennialsReThink co-oped signature tropes of social platforms to reach a desired d ...
- Gen Z Drawn To Traditional News Media As Election ApproachesCable network news outranks YouTube and local media for this generation. ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target TeensGoogle and Meta reportedly had a secret deal to target Instagram a ...
- Apple Intelligence Reportedly DelayedApple reportedly will begin rolling out the product in software updates ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, BoomersNearly half of Gen Z and Millennial marketers polled expect a significa ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: ReportA report by NCSolutions shows 48% of Americans and 66% of G ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping ItSome 65% of Gen Z describe themselves as video content creators, accordi ...
- Advertisers Tend To Ignore Middle-Aged Consumers, Report SaysMiddle-aged consumers feel unrepresented by social media advertising, presenting an opportunity f ...
- The SMB Channel Divide: Consumers And Businesses Are Split On PreferencesThere are differences when it comes to how consumers and small business ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About EconomyFree postage and gifts are favored by Gen Z, Sheer ID report ...
- Trouble-Free Shopping Is A Top Brand Loyalty DriverAlmost 100% of consumers say their favorite brands make it easy ...
