- Gen X Wants Some Retail Revenge
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2025
The oft-overlooked generation makes up just 19% of the population but driv ...
- Top Cable News Networks Post $207.6M Combined Ad Spend For September
Television News Daily, Wayne Friedman - Wednesday, October 15, 2025
Fox News Channel widened its lead in September, but lost strength ...
- Masculine/Feminine: Men And Women Have Predictable Beat Assignments
Publishing Insider, Ray Schultz - Wednesday, October 8, 2025
Men are more likely to cover sports and political news, while wom ...
- Roughing Up The Media: Trust Has Fallen To An All-Time Low
Publishing Insider, Ray Schultz - Thursday, October 2, 2025
This is the first time faith in media channels has fallen bel ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- Lee Champions Jeans 'Built' For A New Generation
MAD, Fern Siegel - Wednesday, September 24, 2025
The work is the first produced with creative agency Yard NYC. ...
- 'Demographic Cliff' Signals Looming Demand Shift For Family-Centric Brands
Research Intelligencer, Robert Williams - Wednesday, September 17, 2025
Declining birth rates mean shrinking long-term demand for products and services ti ...
- Holiday Cheer Or Holiday Fear: Shoppers Are In a Cautious Mood
Email Insider, Ray Schultz - Monday, September 15, 2025
Over half of consumers feel cautious, pessimistic or panicked, Wunderkind reports. ...
- Fresh News For Mellow Audiences: Viewers Are Getting Older
Publishing Insider, Ray Schultz - Monday, September 1, 2025
Gen Z tends to get its news from social media, Pew repo ...
- Nielsen: Legacy Nets, Their Streamers, Lose More Ground
Television News Daily, Wayne Friedman - Tuesday, August 26, 2025
YouTube leads with a 13.4% share in July - more than 10. ...
- Hands-On Privacy: Consumers Are Doing More To Protect Themselves
Email Insider, Ray Schultz - Wednesday, August 20, 2025
The U.S. has the lowest opt-in rate in the world, but see ...
- A New Day For Black Friday: Consumers Starting Their Shopping Earlier
Email Insider, Ray Schultz - Wednesday, August 13, 2025
Many are using AI to find deals and compare prices, Klaviyo repo ...
- Boost Users Tout Its Recovery Benefits
MAD, Fern Siegel - Tuesday, August 12, 2025
Haymaker's new campaign suggests the nutritional drink has dual functions. ...
- Cogir Senior Living Names Warschawski AOR
Accounts on the Move, Fern Siegel - Thursday, August 7, 2025
The Baltimore agency will handle integrated marketing. ...
- Ipsos Study Challenges Marketers To Rethink Aging As Perceptions Of 'Old Age' Lag Reality
Research Intelligencer, Robert Williams - Thursday, August 7, 2025
Brands risk alienating or misrepresenting both younger and older cohorts in the ...
- The American Dream 2.0
Red, White & Blog, Joe Mandese - Monday, July 14, 2025
As part of its ongoing research into the "New America," Ipsos h ...
- Culture, Not Demos, Is The New Force Shaping Consumer Behavior
MAD, Steve McClellan - Tuesday, July 1, 2025
That's according to new report from Horizon Media's Futures research unit th ...
- Young/Old TV Consumers' Divergence: AVOD Vs. FAST
Advanced TV Insider, Wayne Friedman - Wednesday, June 25, 2025
FASTs are familiar channels for boomers, especially when it comes to channel-surfi ...
- The Right Sports TV Mix - Market Size, Storylines, Underdogs
TV Watch, Wayne Friedman - Wednesday, June 25, 2025
The NBA Playoffs generated 31.4 billion viewing minutes for the month acro ...
- Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey
Advanced TV Insider, Wayne Friedman - Wednesday, June 18, 2025
About 41% of those who don't "generally" watch TV on an avera ...
- Amazon Ads Launches Live Signals In Cloud
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Amazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- The Case For Neurodiversity In Advertising: It's 'Messy'
MediaDailyNews, Joe Mandese - Monday, June 16, 2025
"If marketers are not communicating with them and driving their business, they' ...
- A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
Email Insider, Ray Schultz - Monday, June 2, 2025
Gen Z consumers think they understand the economy -- but they can ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different Ways
Email Insider, Ray Schultz - Thursday, May 1, 2025
More than half of Gen Z and Millennials have purchased through soci ...
- Traversing The Multiverse: Media Are Changing And So Is The Audience
Publishing Insider, Ray Schultz - Monday, April 28, 2025
The old top-down family models no longer apply. Young people have mo ...
- Maru-Hi Uses Anime To Brand Cocktail For Younger Demos
MAD, Fern Siegel - Tuesday, April 22, 2025
This is the first work from Argonaut since winning the account ...
- Appreciating The Gen X Affluent Consumer
MediaDailyNews, Josh Lane - Friday, April 4, 2025
Over the next 10 years, Gen X will continue to be ...
- Young Consumers And TV: More Shifts To Social Media - And YouTube
TV Watch, Wayne Friedman - Wednesday, March 26, 2025
Nielsen says audiences young and old are increasingly using YouTube to acce ...
- Meta Sued Over Discriminatory College Ads
MediaDailyNews, Wendy Davis - Wednesday, February 12, 2025
"Meta's unlawful practices deny Black users of Facebook and Instagram access ...
- Google Testing AI To Determine Age Of Users
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google has announced the technique of using AI to determine a user ...