- The American Dream 2.0
Red, White & Blog, Joe Mandese - Monday, July 14, 2025
As part of its ongoing research into the "New America," Ipsos h ...
- Culture, Not Demos, Is The New Force Shaping Consumer Behavior
MAD, Steve McClellan - Tuesday, July 1, 2025
That's according to new report from Horizon Media's Futures research unit th ...
- Young/Old TV Consumers' Divergence: AVOD Vs. FAST
Advanced TV Insider, Wayne Friedman - Wednesday, June 25, 2025
FASTs are familiar channels for boomers, especially when it comes to channel-surfi ...
- The Right Sports TV Mix - Market Size, Storylines, Underdogs
TV Watch, Wayne Friedman - Wednesday, June 25, 2025
The NBA Playoffs generated 31.4 billion viewing minutes for the month acro ...
- Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey
Advanced TV Insider, Wayne Friedman - Wednesday, June 18, 2025
About 41% of those who don't "generally" watch TV on an avera ...
- Amazon Ads Launches Live Signals In Cloud
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Amazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- The Case For Neurodiversity In Advertising: It's 'Messy'
MediaDailyNews, Joe Mandese - Monday, June 16, 2025
"If marketers are not communicating with them and driving their business, they' ...
- A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
Email Insider, Ray Schultz - Monday, June 2, 2025
Gen Z consumers think they understand the economy -- but they can ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different Ways
Email Insider, Ray Schultz - Thursday, May 1, 2025
More than half of Gen Z and Millennials have purchased through soci ...
- Traversing The Multiverse: Media Are Changing And So Is The Audience
Publishing Insider, Ray Schultz - Monday, April 28, 2025
The old top-down family models no longer apply. Young people have mo ...
- Maru-Hi Uses Anime To Brand Cocktail For Younger Demos
MAD, Fern Siegel - Tuesday, April 22, 2025
This is the first work from Argonaut since winning the account ...
- Appreciating The Gen X Affluent Consumer
MediaDailyNews, Josh Lane - Friday, April 4, 2025
Over the next 10 years, Gen X will continue to be ...
- Young Consumers And TV: More Shifts To Social Media - And YouTube
TV Watch, Wayne Friedman - Wednesday, March 26, 2025
Nielsen says audiences young and old are increasingly using YouTube to acce ...
- Meta Sued Over Discriminatory College Ads
MediaDailyNews, Wendy Davis - Wednesday, February 12, 2025
"Meta's unlawful practices deny Black users of Facebook and Instagram access ...
- Google Testing AI To Determine Age Of Users
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google has announced the technique of using AI to determine a user ...
- Prudential Gives Generation Beta A Head Start On Retirement
MAD, Fern Siegel - Friday, January 10, 2025
McCann New York and Prudential developed The Beta Baby Bonus. ...
- Birth Of The Beta Babies: A New Generation Is Moving In
Email Insider, Ray Schultz - Tuesday, December 31, 2024
The young people born between 2010 and 2024 are about to beco ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
"Spotify for Authors" will offer authors and publishers a suite of too ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- Samsung's TV Plus FAST Platform Has 88M Monthly Active Users
Television News Daily, Wayne Friedman - Monday, October 28, 2024
Samsung says its FAST service is the most-used app on Samsung ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- 'Wait' For It: De Beers, Signet Celebrate Engagements
MAD, Fern Siegel - Friday, October 18, 2024
"True love, like a true diamond, is forged by fire," says ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- More Americans Are Using Social Media To Find Their New Car: Report
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A study finds 45% of Americans have expressed a willingness to purcha ...
- Egged On To Break The Food Rules
MAD, Fern Siegel - Thursday, September 26, 2024
Ketchum upends the traditional view of eggs as simply a breakfast m ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Cheese It! Kraft Reproduces TikTok Posts To Satisfy Zillennials
MAD, Fern Siegel - Monday, September 9, 2024
ReThink co-oped signature tropes of social platforms to reach a desired d ...
- Gen Z Drawn To Traditional News Media As Election Approaches
Publishers Daily, Ray Schultz - Thursday, August 15, 2024
Cable network news outranks YouTube and local media for this generation. ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Apple Intelligence Reportedly Delayed
MediaDailyNews, Laurie Sullivan - Sunday, July 28, 2024
Apple reportedly will begin rolling out the product in software updates ...