- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- 'Hispanic-fluentials' Share About Products, Brands
Engage:Hispanics, Jose Villa - Thursday, August 28, 2008
These very savvy consumers don't react well to traditional communications strategies ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- 'Unbanked' Audience Is A Marketing Opportunity
Engage:Hispanics, Denise Marks - Thursday, August 21, 2008
Gaps in this crucial demographic can be addressed with culturally relevant communicatio ...
- Minorities to Become Majority by 2042
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 14, 2008
Minorities, which currently represent about one third of the U.S. population, a ...
- Women's Sites Drawing Advertisers, Investors
Around the Net In Online Marketing, Ross Fadner - Thursday, August 14, 2008
The New York Times reports that sites aimed at women are ho ...
- Online Marketing 101: Get Started Today With Four Simple Strategies
Engage:Hispanics, Alicia Morga - Thursday, August 14, 2008
By now, every smart marketer realizes that reaching Hispanics online is crucia ...
- Teens Just "Sorta" Interested in Olympics
Research Brief, Jack Loechner - Monday, August 11, 2008
There may still be time for marketers to adjust in reaching tee ...
- Understanding And Engaging Hispanic Consumers
Engage:Hispanics, Franklin Rios - Thursday, August 7, 2008
Although today's retail forecasts may point to cloudy skies ahead for t ...
- Who's Dining At Family Restaurants/Steak Houses?
Marketing Daily, - Wednesday, August 6, 2008
Residents of: 1. Kansas City, Mo./Kan. 2. Detroit 3. Milwaukee 4. Omah ...
- Centenarians Credit Lifestyle Choices To Longevity Rather Than Genetics
Research Brief, Jack Loechner - Wednesday, August 6, 2008
The third annual Evercare 100@100 Survey, recently released, finds that the ke ...
- YouTube's Audience: Not Just Kids And Tech Geeks
Online Media Daily, Tameka Kee - Friday, August 1, 2008
When YouTube rolled out its Insight video analytics tool in March, t ...
- A Brand in the Hand
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Even the platform's champions admit the mobile-gaming segment expected to surge ...
- Markets Focus: Cashing in on Kids
OMMA Magazine, Eric Butterman - Thursday, August 21, 2008
The difficulty in guessing how to market to a child, it's oft ...