- Integrated: The Letter Between X & Z
Media Magazine, Jean Brandolini Lamb - Friday, February 22, 2008
When I was young, I heard that we were all lazy. ...
- The Buzz: Smells Like Green Spirit
Media Magazine, Tina Wells - Tuesday, April 15, 2008
The state of our environment has been an increasingly hot topic, appeari ...
- Aperture: Why the Mix Doesn't Matter
Media Magazine, Steve Farella, Audrey Siegel - Tuesday, July 22, 2008
Cable television offers the viewer a smorgasbord of program choices: from Nip/Tu ...
- InSight: Down the Rabbit Hole
Media Magazine, Graeme Hutton - Thursday, January 31, 2008
The rallying cry of "content is king" has become a byword ...
- Dieste Harmel & Partners - Frito Lay/Cheetos
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
This campaign goes beyond targeting to reach into the very heart ...
- Turner Broadcasting System Inc. - Chrysler Town & Country
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
In a time when it's challenging to get consumers to sit throu ...
- Zoom Media & Marketing - Ford Focus
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
This is a campaign that doesn't even look like advertising. The attracti ...
- A Brand in the Hand
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Even the platform's champions admit the mobile-gaming segment expected to surge ...
- Markets Focus: A Very, Very Scary Place
OMMA Magazine, Susan Kuchinskas - Wednesday, January 2, 2008
Last June, mysterious posts began appearing on forums frequented by gamers. Th ...
- Markets Focus: Only the Lonely
OMMA Magazine, Eric Butterman - Monday, November 3, 2008
The stereotypical image of a single person is someone in a tin ...
- Markets Focus: Superconnected
OMMA Magazine, kyle , Daisy Whitney - Tuesday, July 22, 2008
In the media business, we sometimes take the early adopters for grante ...
- Markets Focus: Dealing with the DINK
OMMA Magazine, Susan Kuchinskas - Monday, June 23, 2008
They meet for cocktails and tapas after work, buy all the be ...
- Market Focus: Battle of the Bulge
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
When a carmaker designs a new car, one of the factors ...
- Market Focus: Walking Spanish to the Mall
OMMA Magazine, Laurie Sullivan - Tuesday, January 29, 2008
Spanglish isn't just a romantic comedy about a woman and her daught ...
- Markets Focus: Cashing in on Kids
OMMA Magazine, Eric Butterman - Thursday, August 21, 2008
The difficulty in guessing how to market to a child, it's oft ...
- Markets Focus: Friendly Sky Frequenters
OMMA Magazine, Eric Butterman - Wednesday, May 21, 2008
Frequent and business flyers feel like they don't count as much ...
- Market Focus: The Best Eight Years
OMMA Magazine, Susan Kuchinskas - Monday, April 21, 2008
College may well be the only acceptable time in life to dri ...
- Markets Focus: Hip to Be Square
OMMA Magazine, Susan Kuchinskas - Friday, February 22, 2008
Marketing to the tragically hip can be like kissing the lipless ...
- Analytics: Turning the Multiplication Tables
OMMA Magazine, Lynn Russo Whylly - Monday, April 21, 2008
Pop quiz time: What percentage of your customer base is multicultural? A ...
- Markets Focus: Nice Day for a Pink Wedding
OMMA Magazine, Susan Kuchinskas - Tuesday, September 30, 2008
In 2007, Disney opened its Fairy Tale Weddings services to gay couple ...
- Behind the Numbers: The Low Lows
OMMA Magazine, Lynn Russo Whylly - Monday, June 23, 2008
You can't listen to or read a news article today without t ...
- Markets Focus: What's Up, Doc?
OMMA Magazine, Liz Tascio - Tuesday, December 2, 2008
Now that Dr. Nicholas Genes is an academic chief resident at Mou ...
- Behind the Numbers: Jumping Through Hoops
OMMA Magazine, kyle , Daisy Whitney - Tuesday, September 30, 2008
One of the hardest-to-reach audiences on appointment TV is actually pretty da ...
- Tall Tails
OMMA Magazine, Steve Smith - Monday, June 23, 2008
A year ago, when NBC Universal and News Corp. announced their joi ...
- Peso Power
OMMA Magazine, Lynn Russo Whylly - Thursday, January 3, 2008
Hispanic-American buying power is going through the roof and marketers are throwi ...
- Localized Infection
OMMA Magazine, kyle , Daisy Whitney - Thursday, January 3, 2008
The guys in the neighborhood are throwing their wallets into the onli ...