- Cipolla To Chief Growth Officer, Digitas USA
Online Media Daily, - Wednesday, June 15, 2011
Barbara Cipolla was named as executive vice president, Chief Growth Officer f ...
- Digital Drives Media Futures, Hitting $555B In 2015
Online Media Daily, Gavin O'Malley - Tuesday, June 14, 2011
Digital has emerged as the central driver for media companies' operating model ...
- Media Innovation Group Moves Beyond GroupM, Signs NEO@Ogilvy
Online Media Daily, - Tuesday, June 14, 2011
Media Innovation Group, the ad technology business spun known primarily for i ...
- AmEx, Patch Partner To Serve New Users
Marketing Daily, Gavin O'Malley - Tuesday, June 14, 2011
"Our collaboration with AOL's Patch increases the scale and reach of t ...
- Nissan Grabs 'Green Lantern' Actor For Leaf
Marketing Daily, - Monday, June 13, 2011
Nissan North America has signed a partnership deal tied to "Innovation f ...
- I No Longer Want To Own Music. I Want To Be A Renter!
Online Media Daily, Barry Lowenthal - Tuesday, June 14, 2011
I'm starting to think that it's better to subscribe instead of ow ...
- US + Partners Pushes 'Second Digital Age'
Online Media Daily, - Monday, June 13, 2011
Five industry veterans have formed US + Partners Advertising, which is bei ...
- Cypress Adds $1.5M To Ad Rep Altitude
Online Media Daily, - Monday, June 13, 2011
Giving a thumbs up to online publishers using ad rep firms rath ...
- Dole Blitzes Key Cities to Pump Up Banana Sales
Marketing Daily, Karlene Lukovitz - Friday, June 10, 2011
For the second summer in a row, the company and its agenc ...
- GE, OMD Bring Some Good Business Plans To Life: Launch Lab To Incubate Students' Ventures
Online Media Daily, Joe Mandese - Monday, June 13, 2011
GE and OMD have quietly begun working with a group of you ...
- User Experience Key To Branding Strategy Success
Online Media Daily, Olof Schybergson - Monday, June 13, 2011
Many professionals still approach branding the wrong way -- with an industri ...
- Clorox Taps UM For Digital
Online Media Daily, - Friday, June 10, 2011
UM, the division of IPG's Mediabrands unit, has been named the digit ...
- Digital Ad Alliance Creates Privacy Rules For Online Ads
Online Media Daily, - Friday, June 10, 2011
WPP's GroupM Interaction and Interpublic's Mediabrands, consisting of Initiative and UM, a ...
- NHTSA Chief: A Car Is Not A Mobile Device
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Automakers have turned cars and trucks into rolling Internet hubs, but t ...
- Perrier Throws User-Driven YouTube Party
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2011
The interactive online experience is an extension of the brand's television campaig ...
- Content Navigator Gets Mossberg's Blessing
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 9, 2011
Fanhattan just hit the jackpot with a thousand-word review by All Thin ...
- WPP's Palisades Creates News Video For Digital, TV
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
A new video content creation unit under WPP Group is starting u ...
- Digital Media Optimization - The Advertising Afterthought
Online Media Daily, Arnel Leyva - Monday, June 6, 2011
If the the SEO wizards and the PPC day traders still can ...
- Group M Introduces Anti-Piracy Policy For Digital Buys
Online Media Daily, - Wednesday, June 8, 2011
GroupM has adopted a new digital media buying policy. ...
- 9 Ad Networks Participate In Self-Reg Privacy Program
Online Media Daily, - Tuesday, June 7, 2011
Nine of the 10 largest ad networks are now participating in t ...
- Visualizing Digital Ad Ecosystem
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 7, 2011
Having trouble understanding -- or, at least, explaining -- the increasingly compl ...
- Spark Named ConAgra's Digital Media AOR
Online Media Daily, - Monday, June 6, 2011
ConAgra Foods has named Spark Communications as its digital media AOR aft ...
- Digital Survival: Brands Must Be Customer-Obsessed
Online Media Daily, Gavin O'Malley - Monday, June 6, 2011
In its new report "Competitive Strategy In The Age Of The Customer ...
- Cox Unveils Ad Targeting System
Online Media Daily, Mark Walsh - Tuesday, June 7, 2011
Cox Digital Solutions today rolled out a new ad targeting tool th ...
- Half of Smartphone Owners Say "It's My Life!"
Research Brief, Jack Loechner - Tuesday, June 7, 2011
In a recent smartphone survey conducted by Prosper Mobile Insights, among smartpho ...
- Shkolnik Pushes Social Media For Digitaria
Online Media Daily, Gavin O'Malley - Friday, June 3, 2011
To get its clients' "likes," tweets, and +1's in order, digital agen ...
- Are You Telling Your Entire Digital Story?
Marketing: Health, Chad Capellman - Friday, June 3, 2011
To help you figure out the answer to this question, I p ...
- WPP's Possible Acquires Brazil's Gringo
Online Media Daily, - Friday, June 3, 2011
A day after parent WPP announced the acquisition of one of Brazil ...
- Ex-NPR Chief Lands At NBC, Chief Digital Officer
Online Media Daily, Gavin O'Malley - Thursday, June 2, 2011
NBC News on Thursday named Vivian Schiller as chief digital officer. Schiller ...
- FKM Launches New Execs, Philosophy
Online Media Daily, - Thursday, June 2, 2011
Texas-based national agency FKM has quietly been making major moves over t ...