- Horizon Names Berger West Coast Digital Chief
MediaDailyNews, - Wednesday, August 31, 2011
Horizon Media has hired Julie Berger as West Coast digital vice president-managi ...
- "The Affluent Effect": Consumers In A Digital World
Engage:Affluent, Sherrill Mane - Wednesday, August 31, 2011
One-fifth of U.S. households, 24 million to be exact, holds approximately 6 ...
- Emergen-C Launches Extension For Kids
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The company is timing the launch with the beginning new school ye ...
- Barnes & Noble Sees Big Gains In Digital
Marketing Daily, - Tuesday, August 30, 2011
Barnes & Noble says that while its first-quarter sales rose just ...
- 2015: Business Shifts More $ From Trad To Emerging Media
MediaDailyNews, David Goetzl - Tuesday, August 30, 2011
A new report says small- and medium-sized businesses will continue to shi ...
- Condé Nast Aggregates Popular Content With Social Sidekick
MediaDailyNews, Erik Sass - Tuesday, August 30, 2011
Condé Nast is set to unveil a new online service, Social Sidekic ...
- Gannett, Yahoo Widen Ad Alliance
Online Media Daily, Mark Walsh - Wednesday, August 31, 2011
Gannett Co. and Yahoo are expanding a local advertising partnership under whi ...
- Digital Muscle: DG Buys EyeWonder For $66 Million
Online Media Daily, Gavin O'Malley - Tuesday, August 30, 2011
Digital media and ad technology provider DG on Tuesday announced buying EyeWond ...
- NASCAR Pushes College Marketing Efforts
Marketing Daily, David Goetzl - Tuesday, August 30, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- VivaKi Reactivates Ventures, Taps Razorfish's Hyder To Nurture Start-Ups
Online Media Daily, Joe Mandese - Monday, August 29, 2011
Publicis' VivaKi unit is re-accelerating its role in nurturing new media start-up ...
- Kia Brings Back Hamsters For New Soul Campaign
Marketing Daily, Karl Greenberg - Friday, August 26, 2011
The new TV, in-cinema, digital and social media campaign uses LMFAO's h ...
- Motorola Deal Means Google Controls Digital Pipeline
Online Media Daily, Jim Courtright - Monday, August 29, 2011
With the acquisition of Motorola, Google has access to the set-top hardwa ...
- MTV's Video Music Award Sponsors Push Cross-Platform Integrations
MediaDailyNews, David Goetzl - Thursday, August 25, 2011
Taco Bell is just one of MTV Video Music Awards sponsors usi ...
- Interactive Marketing To Garner $77B By 2016
Online Media Daily, Gavin O'Malley - Thursday, August 25, 2011
By 2016, advertisers will spend $77 billion on interactive marketing -- ...
- Macy's Is Top Digital Brand
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
Macy's grabbed the top spot in the Digital IQ Index, a ranki ...
- Coke Intros Freestyle Digital Replica App
Marketing Daily, Karlene Lukovitz - Wednesday, August 24, 2011
In one of its first corporate, nationwide marketing efforts for its n ...
- Chase Campaign Supports New Sapphire Rewards
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The new enhancement offers cardmembers two points per dollar spent on trav ...
- Summer Is Bonanza Media Time For Kids
MediaDailyNews, Wayne Friedman - Wednesday, August 24, 2011
Almost half of parents say they allow children to consume "more" televisio ...
- Macy's, Victoria's Secret, Nordstrom Top Digital Retailers
Marketing Daily, - Wednesday, August 24, 2011
Many department stores may have traditional roots, but that hasn't stopped th ...
- Digital TV Users Expected To Shift To Tablets
MediaDailyNews, Wayne Friedman - Tuesday, August 23, 2011
Future digital TV/video consumption will shift to tablets from PCs. Some 6 ...
- Macy's, Victoria's Secret, Nordstrom Top Digital Retailers
Online Media Daily, Mark Walsh - Tuesday, August 23, 2011
Many department stores may have traditional roots, but that hasn't stopped th ...
- Vidal Lands Remy Martin For Digital, Brand, Strategy
MediaDailyNews, - Tuesday, August 23, 2011
The Remy Cointreau USA has named New York-based The Vidal Partnership ...
- Correction: Mindshare Will Handle Only Traditional Media Duties For Belk
MediaDailyNews, - Monday, August 22, 2011
The Media Daily News story entitled "Mindshare Wins Media Duties For Bel ...
- WPP Catches Rockfish
Online Media Daily, Gavin O'Malley - Friday, August 19, 2011
In a deal reached Thursday night, independent digital agency Rockfish has decid ...
- Rokkan Taps SapientNitro's Banerjee To Lead Strategy
Online Media Daily, Gavin O'Malley - Thursday, August 18, 2011
With an eye on social initiatives, digital shop Rokkan Thursday named S ...
- A Multiplatform Family in a Fragmented World
Online Media Daily, - Thursday, August 18, 2011
People consume content on multiple devices. It's imperative that brands and agenci ...
- Pavia To Manage Starcom's Digital Operations
Online Media Daily, Steve McClellan - Wednesday, August 17, 2011
Mark Pavia has joined Starcom USA as executive vice president and digit ...
- Interactive Ads Pay Off for Digital Mags
MediaDailyNews, Erik Sass - Tuesday, August 16, 2011
While most advertisers are still repurposing static print ads for the digit ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...
- New Partnership Paradigms: The Wave Of The Digital Future
Marketing: Sports, Brian Grey - Tuesday, August 16, 2011
The story of how the Pac-12 (boy, that's still hard for m ...