- Consumer Digital Video: More Than A Web Buzz Word For Sports Sponsors
Marketing: Sports, Brian Grey - Tuesday, October 18, 2011
Buzzwords certainly make the Internet go 'round. From general categories like mobi ...
- Cervantes To VP, Account Director, ID Media
MediaDailyNews, Steve McClellan - Monday, October 17, 2011
ID Media, the Interpublic Group direct and digital media agency, has hir ...
- Advertisers Miss Key Targets In Hispanic Market
MediaDailyNews, Steve McClellan - Monday, October 17, 2011
Carat USA, the Aegis Group media shop, has completed a detailed n ...
- Media Companies Need To Capitalize On Social, Interactive Realities
On Media, Diane Mermigas - Monday, October 17, 2011
The paid content quandary grows more interesting and steps closer to resoluti ...
- Gannett Registers 10% Digital Gains
Online Media Daily, Gavin O'Malley - Monday, October 17, 2011
Despite C-suite changes and an uncertain ad market, Gannett Co. on Mond ...
- Smart To Break TV Ad, Event Program
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Daimler AG's Smart division, which makes ultra-diminutive cars with room for tw ...
- ABC Stations Tap WPVI's Carpenter To Head Digital
MediaDailyNews, Joe Mandese - Monday, October 17, 2011
Carla Carpenter has been named senior vice president-digital media for the A ...
- Digitaria Joins Fight Against Lord's Resistance Army, Develops Ingenious Media Weapon To Wage It
Online Media Daily, Joe Mandese - Monday, October 17, 2011
Like any good agency, the team at Digitaria treats each of i ...
- Lakamp To President, Clear Channel Digital
MediaDailyNews, Erik Sass - Friday, October 14, 2011
Clear Channel Radio has named Brian Lakamp the president of Clear Chann ...
- Lakamp Leads Clear Channel Digital
Online Media Daily, Gavin O'Malley - Friday, October 14, 2011
Keeping its eye on the Web, Clear Channel Radio on Thursday nam ...
- Chevy's Sonic Campaign Takes Fantastic Voyage
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Chevrolet is telling Millennials "Let's Do This" with its first campaign ev ...
- UltraViolet Lets Consumers Purchase Movies' Digital Rights
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
UltraViolet -- a new home entertainment service -- starts Tuesday, looking ...
- 24/7 Real Media Expands Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, October 13, 2011
Competition is leading ad firms to find new and more creative wa ...
- VivaKi's CMR365 Focuses on Social, Mobile Customer Marketing
MediaDailyNews, Steve McClellan - Tuesday, October 11, 2011
Publicis Groupe's VivaKi is creating a new agency focused on social a ...
- 140Fire Adds Ads Within Ads, Increasing User Interaction
VidBlog, Gavin O'Malley - Wednesday, October 12, 2011
What happens when ads start appearing within ads? Does it inevitably le ...
- Digital Media: Tipping Point for 50+ Marketers?
Engage:Boomers, Mark Bradbury - Monday, October 10, 2011
It wasn't long ago that we struggled to get marketers to ev ...
- Media M&A Hits $35B, New Growth Streams Sought
MediaDailyNews, Erik Sass - Wednesday, October 5, 2011
The total value of merger and acquisition activity in the media indust ...
- Reachable: Advertisers Play TAG on BrightRoll
Online Media Daily, Gavin O'Malley - Thursday, October 6, 2011
Marketers are demanding more online ad verification, while warming to cost-per-action ...
- Ultimat Vodka 'Balance' Campaign Targets Type A's
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
The marketing is kicking off with ads in consumer and trade pri ...
- Digital Challenges Encourage Agencies, Media To Transform Industry
MediaDailyNews, Steve McClellan - Wednesday, October 5, 2011
Whether it's seen as disruptive, fun or both, the constant deployment ...
- Cut Your Print Costs: Go Digital
Marketing Daily, - Wednesday, October 5, 2011
Print for marketing and communications is expensive, bad for the environment, n ...
- Q&A: Mildenhall On Coke's 'Liquid' Marketing
Marketing Daily, Mark Walsh - Wednesday, October 5, 2011
Jonathan Mildenhall vice president, global advertising strategy and content excellence at Coca-Co ...
- Mag Execs Jazzed By Tablets, Claim Print's Longevity
MediaDailyNews, David Goetzl - Tuesday, October 4, 2011
Top magazine executives expressed bullishness about the industry's digital opportunities Tuesday, b ...
- Yang To VP, Digital For Bravo
Online Media Daily, - Tuesday, October 4, 2011
Bravo Media has named Suejin Yang to the position of vice presiden ...
- Coke's Mildenhall Explains 'Liquid' Marketing
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
The Coca-Cola Company has been focused on reinventing the marketing of i ...
- Time Inc. Reveals Brain Study, Preliminary Data Suggests 'Digital Natives' Are In Fact Different
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2011
Are people who were born or grew up after the explosion ...
- DPAA Elects 3 New Members
Online Media Daily, - Monday, October 3, 2011
The Digital Place-based Advertising Association (DPAA) elected three new members to t ...
- Lack Of Digital Media Awareness A Barrier To Middle East Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
Digital marketing is growing for Middle Eastern businesses, but research by Dubai-bas ...
- Postcards From The Heart: Campaign Uses Digital, Analogue Media To Support The Breast
Online Media Daily, Joe Mandese - Monday, October 3, 2011
October is National Breast Cancer Awareness Month, and much of the medi ...
- Holy iPads, Batman! DC Comics Reboots Superheroes
Online Media Daily, Steve Smith - Monday, October 3, 2011
When DC Comics rebooted its line of 52 superhero comics this mon ...