- Bringing Search Mechanics To Display
Data and Targeting Insider, Steve Smith - Friday, February 26, 2010
The identification of consumers who are in-market for broad categories of goo ...
- Click Forensics Delivers Platform To Validate Display Ad Traffic
Online Media Daily, Laurie Sullivan - Friday, February 26, 2010
Click Forensics will open a program Friday to audit impressions in displ ...
- Is Display Advertising Doomed?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 24, 2010
There's something rotten with the state of display advertising, according to Sam ...
- Display Ads Stimulate Search, Confirms Eyeblaster Study
Online Media Daily, Laurie Sullivan - Tuesday, February 23, 2010
Open a browser window and type in a URL. It's simple enoug ...
- Google Doubles Its Pleasure?
Around the Net In Online Marketing, John Capone, Mark Walsh - Tuesday, February 23, 2010
When Google announced Monday that it was converting DoubleClick DART and Goog ...
- Google Moves DoubleClick Into Next Generation Of Display Ad-Serving
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
The advertising display industry continues to go through massive change in ter ...
- Rethinking Banner Ads: Where Rich Media Trumps Click-Throughs
Online Media Daily, Catherine Spurway-Hepler - Monday, February 22, 2010
According to market research firm Dynamic Logic, as more advertisers move the ...
- Google's Wojcicki On Paid Search And Display Ads
SearchBlog, Laurie Sullivan - Tuesday, February 23, 2010
About 80% of the advertisers tapping into Google's Ad Builder these da ...
- Google Combines Display Ad Manager, DART
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Google has upgraded its ad serving platforms for publishers by combining i ...
- Google Adds Salzman To Exec Team Overseeing Display
Online Media Daily, Gavin O'Malley - Thursday, February 18, 2010
Centralizing its display ad sales efforts, Google on Thursday tapped DoubleClick veter ...
- Kontera Launches Custom-Shaped In-Text Ads
Online Media Daily, Mark Walsh - Wednesday, February 17, 2010
In-text ads -- the underlined links embedded in online articles that p ...
- Digital Display May Have Better Future
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
A new Web ad architecture is developing that promises to remake h ...
- Former Havas Digital Chief Wants To Simpli.fi Ad Targeting Of Online Searchers
Online Media Daily, Joe Mandese - Tuesday, February 16, 2010
Don Epperson, the former global CEO of Havas Digital, and a pione ...
- Hewlett-Packard Becomes Quick-Change Paid Search Artist For President's Day
SearchBlog, Laurie Sullivan - Tuesday, February 16, 2010
Hewlett-Packard typically runs President's Day paid search and display ad campaigns, b ...
- Google's Approach To Advertising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 10, 2010
If you're a bit confused about Google advertising products, here's the lowdo ...
- Facebook Dumps Microsoft Display, But Bing Is In
Online Media Daily, Gavin O'Malley - Monday, February 8, 2010
Following a renegotiation of an existing ad placement partnership, Facebook will ...
- Analysts: Google Display Ads Going Big
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 8, 2010
Display ads are likely to contribute a little more than $1 billio ...
- Why The Bing/Facebook Search Deal Is A Turning Point For Microsoft
SearchBlog, Laurie Sullivan - Monday, February 8, 2010
If you had any doubt that Microsoft will continue to step ...
- Panel: Mobile Advertising Harder Than Ever
Online Media Daily, Mark Walsh - Wednesday, February 3, 2010
Mobile advertising promises higher response rates than the desktop Web, but ...
- AOL Flips Its Content Model, But Hasn't Pulled Out Of Nosedive
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Still burdened by weak advertising and waning subscriptions, a newly independent A ...
- Google Likely Candidate To Power AOL Search
SearchBlog, Laurie Sullivan - Wednesday, February 3, 2010
Will Google continue its long-term partnership with AOL, powering search across a ...
- Webtrends Mixes Up Content And Target By Site Visitor
Online Media Daily, Laurie Sullivan - Tuesday, February 2, 2010
Webtrends on Tuesday will release a platform that allows Web site publishe ...
- Seventh Generation Gets Lift From Google Content Network
Online Media Daily, Laurie Sullivan - Monday, February 1, 2010
Seventh Generation recently launched an advertising campaign supported by its first televisi ...