- Display Advertising Shifts From Direct Response To Branding Media
Online Media Daily, Laurie Sullivan - Friday, September 30, 2011
Brand marketers looking for alternative strategies to connect with consumers have beg ...
- AdBrite Taps Jivox Tools To Become More Social
Online Media Daily, Laurie Sullivan - Thursday, September 29, 2011
Social seems to be making its way into every medium across t ...
- Internet Ads Reach $15 Billion, First-Half 2011
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributi ...
- MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow'
Online Media Daily, Joe Mandese - Thursday, September 29, 2011
Even as Madison Avenue's big "back-office" media buying and paying processors Donov ...
- Adometry Tools Focus Marketers' Media Spend
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Optimizing campaigns against flawed metrics has prompted a few companies in t ...
- What Search Marketers Should Know About Display Brand Building
SearchBlog, Laurie Sullivan - Thursday, September 29, 2011
Branding strategies have become as diverse as coffee drinks at Starbucks. Tho ...
- YouTube Launches Google AdWords For Video
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
YouTube will launch Google AdWords for video in beta on Wednesday. T ...
- Horizon Integrates Trust Metrics: Will Buy Sites Based On Being Good, Not Bad
Online Media Daily, Joe Mandese - Wednesday, September 28, 2011
Horizon Media, the largest Independent media services shop not owned by o ...
- Differences Between Google, Microsoft Display Networks
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 27, 2011
For search marketers wanting to branch out into display advertising, Abby compar ...
- Union Square Founder: New Online Ads Will Employ 'Native Monetization'
Online Media Daily, Mark Walsh - Monday, September 26, 2011
Ubiquitous but ignored, the display ad on the right side of t ...
- DataXu Helps Advertisers Target Facebook Ads
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
DataXu will unveil DX Social Monday, expanding the role of the demand-si ...
- Marin Launches Tool To Improve Display Campaigns, Search
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
Marin is rolling out a recommendation engine designed to identify tips f ...
- Mobile Metrics Ad Platform Tracks Click To Call
Online Media Daily, Laurie Sullivan - Monday, September 19, 2011
Telmetrics developed a mobile call-tracking analytics platform that the company plans ...
- Will Yahoo End Up In Pieces Or Be Put Back Together?
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
As turmoil swirls around Yahoo a series of investors have made inquiri ...
- IgnitionOne Moves Into Paris
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 15, 2011
For search marketing platform companies, global expansion will increase during the remaind ...
- What Led To Yahoo's Display Ad Decline
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 15, 2011
Yahoo's search engine marketing biz might have been handed to Microsoft ...
- LiveIntent Raises $8 Million To Develop Email Platform
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
LiveIntent has raised $8 million in Series B funding led by Shas ...
- [x+1] + Reach & Frequency: Unveils System For Capping Ad Exposure
Online Media Daily, Laurie Sullivan - Tuesday, September 13, 2011
The number of times a consumer sees an ad before making ...
- U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
The U.S. ad economy is continuing to expand, but like the gener ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...
- Responsys Adds Display Ad Retargeting
Online Media Daily, Laurie Sullivan - Monday, September 12, 2011
Responsys on Monday will announce the ability to tie in display advertisi ...
- Yahoo Fires Bartz: Numbers Speak Volumes
Online Media Daily, Laurie Sullivan - Tuesday, September 6, 2011
Yahoo finally confirmed rumors late Tuesday that the board of directors h ...
- Hollywood Leads Change In Ad Campaign Strategy
Online Media Daily, Laurie Sullivan - Friday, September 2, 2011
Despite a slight increase in summer ticket sales of nearly 5%, accordi ...