- DoubleClick Metrics Give Publishers Trending Data
Online Media Daily, Laurie Sullivan - Tuesday, May 29, 2012
Google introduced publisher metrics and benchmark data identifying trends in display advertisi ...
- Facebook's Missing Data For Marketers
Online Media Daily, Ezra Doty - Tuesday, May 29, 2012
With 900 million users generating billions of monthly page views, it ...
- Display Ads' Quality, Numbers Rising On Key Sites
Online Media Daily, Gavin O'Malley - Friday, May 25, 2012
In some much-needed good news, display ads on Yahoo's home page appear ...
- Being Seen: Chasing Viewability
Data and Targeting Insider, Steve Smith - Friday, May 25, 2012
Let's hope that the new emphasis on viewable impressions also calls great ...
- Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform
Online Media Daily, Laurie Sullivan - Wednesday, May 23, 2012
Yahoo on Thursday unveils a browser with search functions dubbed Axis f ...
- Is Facebook An Advertising Medium?
Online Media Daily, Mike Bloxham - Wednesday, May 23, 2012
Just because there is a place for advertising on a given mediu ...
- Digital Challenges, But Traditional Still Tops With Agencies
Research Brief, Jack Loechner - Wednesday, May 16, 2012
Bolstered by political advertising, TV attracted the most ad dollars in ear ...
- The Search For Brand Credibility
SearchBlog, Laurie Sullivan - Monday, May 14, 2012
What happens when a brand, especially a tech giant, loses credibility? F ...
- Having Mastered Ticketing, New Rubicon Team Will Tackle Real-Time Ad Trades
Online Media Daily, Joe Mandese - Thursday, May 10, 2012
To some, the online display advertising marketplace looks increasingly like Wall Street ...
- AOL Reports Ad Growth On '3rd Party' Sales, Premium Erodes
Online Media Daily, Joe Mandese - Wednesday, May 9, 2012
Due largely to increased sales of its inventory through third-party advertising networ ...
- FaceTime: From Tel Aviv To Huntington Beach
SearchBlog, Laurie Sullivan - Wednesday, May 9, 2012
My daughter, the world traveler, pulled out her Apple iPhone and FaceTim ...
- See And Be Seen
Research Brief, Jack Loechner - Wednesday, May 2, 2012
According to a new study from comScore and Pretarget, ad viewability a ...