- SearchIgnite Develops DSP: Giving Attribution To Search, Display, Social
Online Media Daily, Laurie Sullivan - Tuesday, November 16, 2010
SearchIgnite has been quietly developing demand side platform (DSP) technology that le ...
- Bid4Spots Extends Reverse Auctions To Online Display Ads
Online Media Daily, Mark Walsh - Tuesday, November 9, 2010
With its reverse auction marketplace for radio advertising inventory, Bid4Spots.com has attract ...
- Advertisers, Agencies Plan Shift From General To Targeted Ad Networks, Remain Dubious About DSPs
Online Media Daily, Joe Mandese - Monday, November 1, 2010
Spending on general, broad-based ad networks -- which currently are the domina ...