- MediaBank Banks On DSP, Will Integrate AdBuyer.com With Ad Agency Systems
Online Media Daily, Joe Mandese - Friday, April 29, 2011
In the battle for domination over Madison Avenue's media-buying processing marketplace, ventu ...
- Microsoft Advertising Exchange Moves Real-Time Bidding Globally
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Microsoft officially retired AdECN and switched to the AppNexus platform for real-ti ...
- Universal Studios Taps Video DSP DataXu For 'Adjustment'
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Marketers gained a demand-side platform to support video ads when DSP Data ...
- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...
- Groupon Moves To New OpenX Global Publisher Platform
Online Media Daily, Laurie Sullivan - Wednesday, February 9, 2011
OpenX Technologies has launched a platform for large publishers. Dubbed OpenX Enterpris ...
- [x+1] Gets Intel Inside, Chipmaker Leads $10 Million Round
Online Media Daily, - Tuesday, January 4, 2011
Online audience targeting platform [x+1] Monday said it secured a $10 milli ...
- Adnetik Teams With adBrite, Accelerates Dive Into Online Video
Online Media Daily, Joe Mandese - Tuesday, December 7, 2010
Havas trading desk spin-off Adnetik continues to diversify from conventional online displ ...
- SearchIgnite Develops DSP: Giving Attribution To Search, Display, Social
Online Media Daily, Laurie Sullivan - Tuesday, November 16, 2010
SearchIgnite has been quietly developing demand side platform (DSP) technology that le ...
- Bid4Spots Extends Reverse Auctions To Online Display Ads
Online Media Daily, Mark Walsh - Tuesday, November 9, 2010
With its reverse auction marketplace for radio advertising inventory, Bid4Spots.com has attract ...
- Advertisers, Agencies Plan Shift From General To Targeted Ad Networks, Remain Dubious About DSPs
Online Media Daily, Joe Mandese - Monday, November 1, 2010
Spending on general, broad-based ad networks -- which currently are the domina ...
- Study: Realizing Real-Time Revenue From Real-Time Bids
Online Media Daily, Laurie Sullivan - Thursday, October 7, 2010
PubMatic announced the results Thursday of what it calls the first collaborati ...
- Enpocket Founder Adds Mobile And Video To DataXu DSP Platform
Online Media Daily, Laurie Sullivan - Tuesday, September 21, 2010
DataXu launched Tuesday what CEO Mike Baker calls the next generation ...
- AdReady Bows 'Micro-Targeting' Display Ad Platform
Online Media Daily, Gavin O'Malley - Wednesday, September 22, 2010
Facing stiff competition, display ad solutions provider AdReady on Wednesday unveiled t ...
- AdMeld Names Jason Kelly Chief Media Officer
Online Media Daily, Gavin O'Malley - Tuesday, September 14, 2010
Ad optimization technology provider AdMeld on Tuesday named Jason Kelly as chi ...
- OneScreen To Support Ad Networks With Video And BT Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 25, 2010
OneScreen is making plans to add behavioral targeting on top of vid ...
- ValueClick Enters Platform Services Market
Online Media Daily, Joe Mandese - Wednesday, August 11, 2010
ValueClick Media, the online audience network division of online marketing services gia ...
- The Forefront Of SEM And Display Integration
SearchBlog, Laurie Sullivan - Monday, July 26, 2010
Integrating search-engine marketing (SEM) data with display advertising campaigns is becoming mo ...
- Ad Nets Not Doing Enough To Stop Fake Ad Sales And Malware
Online Media Daily, Laurie Sullivan - Friday, July 16, 2010
Companies trying to protect advertising networks, publishers, online buyers and consumers fr ...
- Linguistics Finds Home In Semantic Search, Advertising
SearchBlog, Laurie Sullivan - Tuesday, June 22, 2010
Language moves on. Some of the same words consumers searched on ...
- The Music's Started: Better Be Ready to Grab a Chair
Online Media Daily, Paul Olliver - Friday, June 11, 2010
Can you hear the music? It's the opening few bars from t ...
- Google Gets in DSP Game
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 2, 2010
Google has acquired a mid-sized ad technology start-up by the name ...
- MDC Partners' Varick Media Management Names New President
Online Media Daily, Gavin O'Malley - Thursday, May 27, 2010
MDC Partners' digital media buying firm Varick Media Management on Thursday nam ...
- Can Search Advertisers Play in Display's Backyard?
Online Media Daily, Josh Shatkin-Margolis - Monday, May 17, 2010
Search advertising is a $20 Billion industry ruled by algorithms. However, o ...
- Yahoo Starts Pilot Program With 'Demand-Side' Platforms
Online Media Daily, Mark Walsh - Tuesday, March 16, 2010
Yahoo Monday
announced a new pilot program in which it ...
- Five Things Your DSP Can't Do
Online Media Daily, Murthy Nukala - Tuesday, March 16, 2010
The DSP promises of convenience and efficiency are certainly compelling. But ha ...
- Do You Know Where Your CPM Is?
OMMA Magazine, Catharine P. Taylor - Thursday, July 15, 2010
If you're in the online advertising business, you've finally seen the headli ...
- Web U: The Big Budget Buster
OMMA Magazine, John Nardone - Thursday, July 15, 2010
We all love a big budget, don't we? Clients with big budge ...
- DSP Focus: A Multitude of Possibilities
OMMA Magazine, John Nardone - Friday, May 14, 2010
DSPs, or demand-side platforms, are hot. The online trade press is fu ...