- Merck Sponsors HIV Education Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 14, 2010
In addition to combating the stigma associated with HIV, the campaign al ...
- Lysol On A 'Mission' To Teach Good Health
Marketing Daily, - Thursday, September 9, 2010
In the disaster relief area, Lysol has partnered with Save the Childr ...
- University Plans Week Without Social Media
The Social Graf, Erik Sass - Friday, September 10, 2010
Social media has emerged from nothing to achieve ubiquity in less th ...
- Rosetta Stone Thinks It Has The Key To Turning Things Around
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Sales of Rosetta Stone language-learning software have been weak but it's n ...
- Home Depot Joins Battle Of The Bands
Marketing Daily, - Monday, August 30, 2010
The competition and event has over 40 HBCU marching bands competing ...
- Back To School: Facebook Debuts 'Universities' Page
Online Media Daily, Mark Walsh - Monday, August 30, 2010
Facebook is going back to its roots with the launch of ...
- Who Keeps On Learning?
Marketing Daily, - Friday, August 27, 2010
Top 10 DMAs in which reside adults who agree with the statemen ...
- Jamba Juice Expands Give-Back Program
Marketing Daily, Tanya Gazdik - Friday, August 27, 2010
The Emeryville, Calif.-based specialty retailer is building on its commitment to suppo ...
- Credit Cards No Longer The Big Man On Campus
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
The landmark federal legislation that overhauled the credit card industry bans issue ...
- Newly Formed Pac-12 Executes Ambitious Marketing Game Plan
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 25, 2010
Kelly Whiteside writes that it's hard to figure out when college athlet ...
- Compete: Back-To-School Shoppers Heading Online
Online Media Daily, Mark Walsh - Monday, August 23, 2010
Product categories that will benefit the most from that trend include electronic ...
- Target Helps Make Over School Libraries
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
...
- Higher Education Has Sustainability To Sell
Marketing: Green, Greg Menken - Wednesday, August 18, 2010
With a few more years of research, schools may come to fi ...
- WaPo's Kaplan Biz Threatened By Rule Changes
MediaDailyNews, Erik Sass - Tuesday, August 17, 2010
Just as its newspaper publishing divisions begins to recover, the Washington Po ...
- Back to Spend?
Engage:Millennials, Dan Coates - Friday, August 13, 2010
Both bubbles and recessions are largely psychological. We'd all find our sai ...
- Doctor My Eyes
Marketing: Green, Jeff Dubin - Wednesday, August 11, 2010
Before Seventh Generation and others can educate healthcare providers about the heal ...
- Child Nutrition Act Moves To House; 'Junk Food' Banished
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
Andrew Martin reports in the "Prescriptions" blog that the Senate unanimously approv ...
- Kmart's CMO Lists Fashion Over Value In Back-to-School Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
Kmart CMO Mark Snyder, a former Holiday Inn marketing executive, discusses t ...
- Weak Sales Seen For Back-To-School Supplies
Marketing Daily, Sarah Mahoney - Tuesday, August 3, 2010
One exception, says Nielsen's James Russo, is likely to be consumer electronic ...
- Virgin America Holds 24-Hour Twitter Sale
Marketing Daily, - Tuesday, August 3, 2010
During the #FlyFwdGiveBack Twitter Sale, Virgin America will donate $5 from eve ...
- Look For Price Wars As Back-to-School Shopping Gathers Steam
Around the Net In Brand Marketing, Thom Forbes - Monday, August 2, 2010
Elizabeth Holmes writes that with U.S. consumer confidence at its lowest lev ...
- College Talent Pool Hungry for Opportunity
Engage:Millennials, David Roemer - Friday, July 30, 2010
For brand-related concepts, even better than just tossing open a contest f ...
- Sears Targets College Kids Via FB Application
Marketing Daily, Aaron Baar - Wednesday, July 28, 2010
The effort uses an application called the Campus Connector through which studen ...
- BTS: Social Media, Mobile, Department Stores
Marketing Daily, Sarah Mahoney - Tuesday, July 27, 2010
"The overall tone was a little surprising, and very upbeat," Alison Pau ...
- Ad Industry Seeks Image Makeover
Around the Net In Media, Fern Siegel - Monday, July 26, 2010
From gimlet-swilling adulterers on TV's "Mad Men" to seven-figure fines for decepti ...
- Office Depot Kicks Off Back-To-School Contest
Marketing Daily, - Monday, July 19, 2010
Customers who makes an Office Depot purchase through Sept. 5 gets ...
- Returning College Students Spending Optimistically
Research Brief, Jack Loechner - Monday, July 19, 2010
Findings from Alloy Media + Marketing's 10th Annual College Explorer Study sh ...
- Teaching Competitive Advertising, Post-'Mad Men'
MediaDailyNews, Tim Hendrick - Monday, July 12, 2010
The advertising industry is very competitive. Accounts move more frequently, and t ...
- Girl Scouts Campaign Highlights Impact
Marketing Daily, Aaron Baar - Wednesday, July 7, 2010
One ad shows teenage girls working together to build houses for Habit ...
- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...