- Mountain Dew Extends Label Art Effort
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
"There's definitely a consistency between the DEWmocracy and Green Label efforts ...
- Carrying Torch, Connecting With Communities
Marketing Daily, Amanda Daniels - Wednesday, June 30, 2010
Savvy consumers will reward brands that go out of their way ...
- Mountain Dew Lets Fans Plan Tour, Events
Marketing Daily, Karlene Lukovitz - Monday, June 28, 2010
"I've been doing event marketing for 20 years," says Motive's Matt Statma ...
- Firm: 10 Excel At Engagement With Consumers
Marketing Daily, Aaron Baar - Wednesday, June 23, 2010
Marketers looking to build engagement with consumers would be wise to foll ...
- Is It Loud In Here Or Is It Just Me? Solving the Engagement Problem
Online Media Daily, Mike Petit - Wednesday, June 23, 2010
You would think that, given the technology available, and the mature metri ...
- Study: Video Ads On Facebook More Engaging Than Outside Sites
Online Media Daily, Mark Walsh - Tuesday, June 15, 2010
The latest buzz around Facebook has been its growth as a vid ...