- Exploring the Value of Buying on Engagement vs. CPM
Around the Net In Media, Fern Siegel - Friday, July 30, 2010
Traditional media buying and planning is based on CPM (cost per thousa ...
- Second Life Chugs Along
The Social Graf, Erik Sass - Thursday, July 29, 2010
Second Life is a great case study in social media trends. Fir ...
- Interruption Has Always Trumped Engagement; Still Does
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Playing the contrarian in the swarm of buzzing social marketers, Jonathan Sal ...