- Understand, Improve Customer Engagement
Marketing Daily, Brian Myers, Kevin O'Donnell - Wednesday, November 23, 2011
Got engagement? You'd better hope so. If not, consider this three-step proc ...
- Social Metrics Juiced By New Retail Index
Online Media Daily, Gavin O'Malley - Monday, November 21, 2011
As more brands follow consumers onto Facebook and Twitter, agencies and te ...
- Niches Within Niches Can Be Extremely Productive
Marketing: Travel, Harvey Chipkin - Monday, November 21, 2011
A couple of examples emerged recently from mid-rate hotel companies. One involv ...
- Pepsi Changes View Of TV Advertising
MediaDailyNews, Steve McClellan - Wednesday, November 16, 2011
The 30-second TV spot is far from dead -- but the ti ...
- 4 Top Mistakes To Avoid In The Search For Social ROI
Online Media Daily, Darby Williams - Tuesday, November 15, 2011
Engagement is a key element in driving word-of-mouth. However, engagement and word-of-mou ...
- Engagement: Key Customer Loyalty Indicator
Marketing Daily, Mark Johnson - Monday, November 7, 2011
While the presumption has been that satisfied customers will remain loyal, custom ...
- Free All Music For Facebook Brand Fan Pages Gets Funding
Online Media Daily, Laurie Sullivan - Monday, November 7, 2011
Free All Media plans to announce Tuesday a $650,000 private equity capit ...