- Columbia Sportswear Is Over The Moon -- For Real
Marketing Daily, Sarah Mahoney - Friday, February 23, 2024
The company's partnership with Intuitive Machines represents the next frontier for t ...
- Nike Swings And Misses With See-Through Baseball Pants
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 23, 2024
For the company's new MLB uniforms, transparency is a terrible idea. ...
- Target Partners With Diane Von Furstenberg
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 21, 2024
Target has collaborated with a slew of designers over the past sever ...
- How Adore Me Is Using In-Ride Ads To Boost Sales
D2C Insider, Sarah Mahoney - Monday, February 19, 2024
The underwear company, now owned by Victoria's Secret, says the new approa ...
- Coach Launches AI-Created 'Find Your Courage'
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
The new campaign stars a virtual human named Imma and real-life L ...
- More Stores In Trouble: Express, Big Lots, Children's Place, The Body Shop
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
More chains are struggling for lifelines, liquidity and strategic investments. ...
- To Celebrate Detroit Lions, Jared Goff Heads To Jared
Retail Insider, Sarah Mahoney - Wednesday, February 14, 2024
Thanks to the NFL quarterback, the jewelry retailer's long-running "He went ...
- Salomon's Super Bowl Ad Asks People To Move From Couch To Mountain
Marketing Daily, Sarah Mahoney - Friday, February 9, 2024
The niche sports apparel brand hopes to win a wider audience wi ...
- Can Zac Posen Solve Gap's Fashion Problems?
Retail Insider, Sarah Mahoney - Wednesday, February 7, 2024
The company has hired the once-hot designer as chief creative officer ...
- Gisele Goes Jumbo: Hugo Boss Brings 33-Foot Hologram To Life
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The luxury brand is taking a new #BeYourOwnBOSS campaign to new heig ...
- On To The Next Hunk: Idris Elba Stars For Calvin Klein
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
The fashion brand's new menswear campaign features the British actor's oh-so-cool v ...
- Stitch Fix Pairs With Spotify For Image Refresh
D2C Insider, Sarah Mahoney - Monday, January 29, 2024
With new Style Tune Ups, the tech-driven fashion platform mixes music in ...
- With Layoffs And A New CEO, Levi's Turns The Page
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
As Michelle Gass takes over, the company forecasts softer sales. And ...
- Wolverine Sells Sperry Boat Shoes To Authentic Brands
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
The footwear company says it will use the $130 million to p ...
- Un-Made-Up Pamela Anderson Hits Pandora Home Run
Marketing Daily, Sarah Mahoney - Monday, January 15, 2024
As American shoppers looked for "little luxuries" this holiday, a "Diamonds f ...
- Burberry Issues Warning After Weak Holiday Sales
Marketing Daily, Sarah Mahoney - Friday, January 12, 2024
Santa didn't do much shopping at the luxury retailer, which says ...
- Stanley Cups Cause Fervor, Bullying
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, January 13, 2024
TikTokers captured the lines -- reminiscent of Black Friday -- outside sever ...
- With More Layoffs At Rent the Runway, Fashion Disruption Gets Another Test
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
In a new restructuring plan, the subscription fashion brand is cutting 1 ...
- Lands' End Takes Closer Look At Customer Base
D2C Insider, Sarah Mahoney - Monday, January 8, 2024
The D2C stalwart is looking at its 7 million customers differently, movi ...
- For Walgreens, Victoria's Secret, Bad News Travels Fast
Marketing Daily, Sarah Mahoney - Tuesday, January 2, 2024
Take a closer look at what retail and apparel marketers read la ...
- Shein, Uniqlo Shine In U.S. Fast Fashion
Retail Insider, Sarah Mahoney - Wednesday, January 3, 2024
While cheap chic has a dirty rep among sustainability advocate, the catego ...
- YouTube Names Best-Performing Ads, Brand Strategies Of The Year
Marketing Daily, Colin Kirkland - Friday, December 22, 2023
Among YouTube's most popular brand strategies is tapping into longer-form videos, whi ...
- Why An Antacid Brand Partnered On A Designer Handbag
CPG Insider, Danielle Oster - Friday, December 22, 2023
Maybe because offbeat branded items are going viral? The designer behind t ...
- Holiday Hookups: Uniqlo and Marimekko, Coach and Lil Nas X
Marketing Daily, Sarah Mahoney - Thursday, December 21, 2023
Both retailers look to warm up January sales with flashy collaborations. ...
- ThirdLove Dives Into Swim
D2C Insider, Sarah Mahoney - Monday, December 11, 2023
Why the digital underwear brand finally decided to take the bathing su ...
- Blending Experiences With Advertising, Lululemon Continues To Gain Share
Marketing Daily, Sarah Mahoney - Friday, December 8, 2023
Once again, Lululemon's sales have topped expectations. CEO McDonald credits product innovatio ...
- Stella McCartney, H&M, Bestseller Make News At COP28
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 7, 2023
Fashion brands are looking for new ways to clean up the industry ...
- Stitch Fix Hopes Private Labels Can Boost Sagging Sales
Marketing Daily, Sarah Mahoney - Wednesday, December 6, 2023
While revenues are still declining, the subscription-based company is trying on so ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- Victoria's Not-So-Secret Struggle: Sales Fall. Again.
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 30, 2023
With declining revenues and mounting losses, the mall-based retailer still isn't connecti ...