- Financial Services Authority Gives Social Guidance To Firms
Around the Net In MAD London, Sean Hargrave - Thursday, August 7, 2014
Financial services are the powerhouse of the UK economy, but they mu ...
- Peachtree Financial's Rebrand 'Promise'
MAD, Larissa Faw - Tuesday, August 5, 2014
Peachtree Financial Solutions may be best known as a purchaser of structur ...
- Aflac Duck Strives For Zen In Claims Response
Marketing Daily, Tanya Gazdik - Tuesday, August 5, 2014
"The Aflac Duck is a very lively, active duck, so we want ...
- Feds Scrutinizing GM's Subprime Loans
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 5, 2014
The U.S. Justice Department is investigating General Motors' subprime lending practices. ...
- DLKW Lowe Wins Government Bank Shares Sell-Off Brief
Around the Net In MAD London, Sean Hargrave - Friday, August 1, 2014
DLKW Lowe has won a competitive pitch to win the brief ...
- Geico's $1 Billion Gecko Keeps Working
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Berkshire Hathaway-owned Geico spent $935 million in advertising last year, almost three tim ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...
- Survey Finds Gap Between Home Protection Concerns, Actions
Marketing Daily, Tanya Gazdik - Monday, July 21, 2014
Allstate is launching a campaign that reminds people about the importance ...
- MasterCard Partners With Stand Up To Cancer
Marketing Daily, Tanya Gazdik - Tuesday, July 15, 2014
When cardholders spend $10 or more when dining out, or ordering i ...
- How 'Aging In Place' Will Spur A Boom
Engage:Boomers, Gordon Plutsky - Tuesday, July 15, 2014
Aging in Place is a growing trend that is driven by t ...
- FirstBank Enlists An Amish Spokesman
Marketing Daily, Tanya Gazdik - Sunday, July 13, 2014
"Most banks have a mobile banking app. We wanted to illustrate th ...
- Liberty Mutual Effort Stars 'Everyday Americans'
Marketing Daily, Tanya Gazdik - Tuesday, July 1, 2014
Liberty Mutual Insurance is kicking off a campaign that includes 30- a ...
- American Express Sponsors LGBT Initiative
Marketing Daily, Tanya Gazdik - Wednesday, June 25, 2014
American Express is teaming with Out.com to present a LGBT initiative th ...
- Financial Advisors Retain Higher Ad Recall From TV
MediaDailyNews, Wayne Friedman - Tuesday, June 24, 2014
Financial advisors have a high rate of use of Web sites ...
- Insurance Companies Maintain Customer Satisfaction
Marketing Daily, Tanya Gazdik - Monday, June 23, 2014
Consumer satisfaction with auto insurance companies is reaching record-high levels, despite stea ...
- Chase Sapphire Preferred Serves Up 'Taste America'
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
The program, for which Chase Sapphire Preferred Visa Signature cardmembers get per ...
- Marketers Capitalize On Futbol Fever
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2014
Marketing efforts around the 2014 FIFA World Cup Brazil are in fu ...
- Government Seeks Creative Agency For Bank Stake Sell-Offs
Around the Net In MAD London, Sean Hargrave - Friday, June 20, 2014
Having bailed out several banks during the financial crisis, the government ...
- Esurance Sponsors 49ers Fan Program
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Esurance is partnering with the San Francisco 49ers in a multi-year de ...
- Coldwell Banker Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Coldwell Banker Real Estate is partnering with BuzzFeed to create custom conte ...
- NY Lottery Predicts The Future
Marketing Daily, Aaron Baar - Saturday, June 14, 2014
The New York Lottery is targeting Millennials with a campaign that posi ...
- Visa Heads Into World Cup Fray
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"It's going to be our biggest digital and social program and activati ...
- Barclays Trials Wearable Payment Bands
Around the Net In MAD London, Sean Hargrave - Monday, June 9, 2014
Barclays is moving into wearables via an experimental contactless payment wristband. T ...
- FirstBank Targets Younger Audience
Marketing Daily, Tanya Gazdik - Thursday, June 5, 2014
Free checking is an attractive product for customers of all ages becau ...
- Allstate Checking Up On Your Driving
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Allstate is testing a smartphone application that collects data on driver behavio ...
- State Farm Handles Clippers Controversy Correctly
Marketing Daily, Tanya Gazdik - Sunday, June 1, 2014
Standing behind or stepping away from a sponsorship can be a tou ...
- Fore! MetLife's New Golf-Themed Ad Campaign
MAD, Larissa Faw - Wednesday, May 28, 2014
Miami-based advertising agency Crispin Porter + Bogusky developed the ads for MetLif ...
- Chase, U.S. Bank Tops In Mobile Banking
MoBlog, Mark Walsh - Wednesday, May 28, 2014
With more than half of U.S. smartphone users engaging in mobile bankin ...
- Back By Popular Demand, Citi's New Banking App
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2014
Melissa Stevens, director, global Internet and mobile banking program at Citi Connection ...
- Local Brands Adopting Programmatic, Financial Sector Spends Big In Q1
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
Local brands are rapidly making use of programmatic ad buying and ha ...