- American Express Offers To Pay To Close Accounts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
American Express is offering customers with whom it no longer wants ...
- TrueCredit.com Gets Mileage From Blooper Shorts
Marketing Daily, - Friday, February 20, 2009
Designed to drive traffic to TrueCredit.com, where consumers can then learn abo ...
- AmEx Gets Real, Offers Rewards Like Gas
Marketing Daily, - Thursday, February 19, 2009
Membership reward members were alerted to the addition of large home applianc ...
- Geico's Lizard Offers A New Message Of Reassurance
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 19, 2009
...
- Downturn Stripped Bank Brands Of Value
Marketing Daily, - Wednesday, February 18, 2009
Only 31 financial firms increased in brand value during the year, wi ...
- Who's Banking Online?
Marketing Daily, - Wednesday, February 18, 2009
These are the Top 10 DMAs in which adults say they bank ...
- NYSE Euronext Launches B-To-B Campaign
Marketing Daily, - Friday, February 13, 2009
NYSE Euronext, a holding company comprising the New York Stock Exchange a ...
- BDO Seidman's First National Effort To Bow
Marketing Daily, Nina Lentini - Saturday, February 14, 2009
The campaign will create a significant and sustained presence on morning nation ...
- Aflac Duck, NASCAR Racer Cozy Up
Marketing Daily, Nina Lentini - Wednesday, February 11, 2009
Aflac is kicking off its first year as primary sponsor of Ca ...
- FirstBank Appeals To Young, Mobile Skiiers
Marketing Daily, - Tuesday, February 10, 2009
"Bank in your ski mask without getting arrested," declare metal signs fr ...
- Why The Mets Deal Is Right For Citi
Around the Net In Brand Marketing, Thom Forbes - Monday, February 9, 2009
Tom Van Riper, in fact, says that Citigroup should shrug off a ...
- Wells Fargo Ad Attacks Accounts Of 'Lavish' Getaway
Around the Net In Brand Marketing, Thom Forbes - Monday, February 9, 2009
Wells Fargo went on the offensive in a full-age advertisement in Sunday ...
- Consumers To Banks: Level With Us
Marketing Daily, - Wednesday, February 4, 2009
Despite the lack of contact from financial institutions, only 29% of U. ...
- Western Union Campaign Celebrates 'Yes!'
Marketing Daily, Aaron Baar - Wednesday, February 4, 2009
"Our core consumers are the 200 million international immigrants, people who we ...
- Citigroup May Call Off Marketing Pact With New York Mets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 3, 2009
Given the current political climate, Citigroup is exploring ways to cancel i ...
- Nationwide Eyes Black History's Personal Side
Marketing Daily, Aaron Baar - Monday, February 2, 2009
The centerpiece of the campaign is a dedicated site, www.nationwide.com /mylegacy, whe ...
- Credit Card Offers Dwindled In 2008
Marketing Daily, - Monday, February 2, 2009
Mintel Comperemedia's estimate of more than 5 billion credit card offers f ...
- E*Trade's Baby Brings Friends To Super Bowl
Marketing Daily, - Friday, January 23, 2009
The purpose of all this online activity is clear: build "anticipation f ...
- Mobile Banking May Be Telecom's Killer App
Marketing Daily, Aaron Baar - Thursday, January 22, 2009
The number of people banking through a mobile device could hit ha ...
- Report: Mobile Apps Key For Financial Institutions
Online Media Daily, Aaron Baar - Friday, January 23, 2009
With increasing consumer familiarity and growing ease of use, mobile applications f ...
- Study: Banks Cut Direct Mail By 25% In 2008
Marketing Daily, - Thursday, January 22, 2009
"Faced by the unprecedented challenges of a weak housing market, the cred ...
- Financial Services Brands' Images Sank In '08
Marketing Daily, - Tuesday, January 20, 2009
Yet two financial institutions--Bank of America, which acquired Merrill Lynch, and Wel ...
- Nationwide Rides With Earnhardt, Jr. In New Effort
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2009
In TV, print and radio ads, Earnhardt Jr. talks about his family ...
- Consumers Seek Clarity In Financial Affairs
Marketing Daily, - Monday, January 19, 2009
According to Siegel+Gale's survey, 79% deem it "very important" for President-elect Oba ...
- Defending Lawsuit, Countrywide Calls Its Advertising 'Puffery'
Around the Net In Brand Marketing, Thom Forbes - Friday, January 16, 2009
I am always amused by the way some marketers leap off t ...
- Branded Credit Card Searches On The Rise
Online Media Daily, - Friday, January 16, 2009
Hitwise said Thursday U.S. Internet searches for "credit cards" and "credit car ...
- Citigroup Ungrouping To Save Itself
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 14, 2009
Citigroup CEO Vikram Pandit, who has spent 13 months trying to integra ...
- Private-Label Credit Card Biz 'More Bleak Than Sunny'
Marketing Daily, - Tuesday, January 13, 2009
"Online shopping, rewards programs [and] improved customer service stimulating usage by under-target ...
- Tax-Preparation Firms Adjust Pitches To Recession
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 13, 2009
...
- New Jersey Nets Get Burritos, Life Insurance
Marketing Daily, - Monday, January 12, 2009
New York Life, the insurance company, and Chipotle Mexican Grill have sign ...