- Terra Chips Leverage Facebook Around Election
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2008
Terra's core tagline of being "never ordinary" snacks ties in perfectly wi ...
- Healthy Choice Taps Improv, Ivanka For Launch
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2008
A series of five television commercials, featuring a cast of office-worker characte ...
- Jimmy Dean Launches Breakfast Entrees
Marketing Daily, - Tuesday, October 21, 2008
The products are microwavable, and feature two sandwich and two egg varietie ...
- Newman's Own Delivers Pizza Product
Marketing Daily, Nina Lentini - Tuesday, October 21, 2008
The Westport, Conn.-based company is testing four varieties in several markets, relyi ...
- Brands Lose Relevance in Food-Buying Decisions
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2008
Taste, quality and price are the dominant factors in choosing food ...
- Lara Spencer Dishes For CBS, Bertolli
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 21, 2008
...
- Mars' World Of Grains Reach Keeps Getting Bigger
Marketing Daily, - Friday, October 17, 2008
The cookie was introduced in the Boston and New York markets ...
- Hunt's Dangles Wine Weekend In Contest
Marketing Daily, - Thursday, October 16, 2008
Hunt's Tomatoes' "Best Meals, Best Moments" recipe contest includes a grand pri ...
- Experts Question Effectiveness Of Aggressive Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 16, 2008
Elaine Wong is back with further dispatches from the slugfest between Campbe ...
- ConAgra Pairs Popcorn, 'Indiana Jones' DVD In Promo
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2008
The brands are promoting via a television spot that marks the fir ...
- Pizza Hut Launches Ordering Application On Facebook
Online Media Daily, - Thursday, October 16, 2008
Pizza Hut has added the social network Facebook to its array ...
- Kraft Debuts Family Meals - Minus The Family
Marketing Daily, - Tuesday, October 14, 2008
Stove Top Quick Cups are microwavable and need just hot water a ...
- Chick-fil-A, Pez Candy Pair In Promo
Marketing Daily, - Monday, October 13, 2008
Beginning Monday, restaurant goers can purchase Chick-fil-A "Eat Mor Chikin" Cow P ...
- Zero-Cal Stevia Poised To Change Sweeteners Market
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2008
Coke and Pepsi are salivating over the U.S. potential for stevia-sweetened produc ...
- Mars Takes A Bite Out Of Hershey
Around the Net In Brand Marketing, Thom Forbes - Monday, October 13, 2008
The $70 million "Dove Chocolate Center of Excellence" has opened just ...
- Mentos Pure Fresh Gum Is Armed With Green Tea Extract
Around the Net In Brand Marketing, Thom Forbes - Friday, October 10, 2008
...
- The Soup War Heats Up
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 9, 2008
Even before we've pulled in all the plants in from the pati ...
- Pillsbury On The Upswing, Chef Boyardee Not So Hot
Marketing Daily, Karlene Lukovitz - Wednesday, October 8, 2008
Particularly in the current economy, something like a noticeable price increase c ...
- Sorry, Charlie, You're Moving To Seoul
Marketing Daily, - Tuesday, October 7, 2008
Del Monte Foods Company has completed the sale of the 65-year-old StarKi ...
- General Mills, Kraft Go For Word-Of-Mouth Buzz
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 7, 2008
General Mills has launched "Pssst...," http://pssst.generalmills.com an online network that gives membe ...
- R.A.B. Food Group Becomes Manischewitz Co.
Marketing Daily, - Monday, October 6, 2008
The name change reflects the full transition to the company's new ownershi ...
- Magazines Offer 'Food For Thought' Campaigns
Around the Net In Brand Marketing, Thom Forbes - Friday, October 3, 2008
If you're one of those people who likes advertising with your cru ...
- 'Agile' Food Marketers Seizing Economy-Driven Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, September 30, 2008
While the food sector's growth has been driven primarily by price increas ...
- Hostess Wants Halloween Handout
Marketing Daily, - Tuesday, September 30, 2008
The company is urging consumers to give out Hostess snacks for t ...
- Beech-Nut Intros 'Let's Grow!' Line
Marketing Daily, - Tuesday, September 30, 2008
The line will be the first to feature Beech-Nut's "No Junk Promise ...
- Food Marketers Responding With Value Campaigns
Around the Net In Brand Marketing, Thom Forbes - Monday, September 29, 2008
Amidst all these efforts by retailers to dress up what used ...
- Baron Davis Hops On Jenny Craig Bandwagon
Marketing Daily, - Monday, September 29, 2008
The pro-basketball star is the company's newest "star" client. The two-time All-St ...
- More Deals Rumored As Wrigley Shareholders Approve Mars Sale
Around the Net In Brand Marketing, Thom Forbes - Friday, September 26, 2008
Shareholders of Wm. Wrigley Jr. Co. have approved the sale of t ...
- Who's Cooking With Fresh Food?
Marketing Daily, - Friday, September 26, 2008
Top 10 DMAs in which adults say they "prefer cooking with fre ...
- Wrigley, Mars Set Oct. 6 Merger
Marketing Daily, - Friday, September 26, 2008
Wm. Wrigley Jr. Co.'s stockholders overwhelmingly approved the adoption of the merg ...