- Dentsu Revises 2026 Downward, Cites Macroeconomics, 'Algorithmic Era'
MediaDailyNews, Joe Mandese - Wednesday, December 3, 2025
The forecast, one of two remaining agency holding companies issuing one f ...
- The Last Hold Co Forecasting Brand Still Standing
Planning & Buying Insider, Joe Mandese - Tuesday, December 2, 2025
If you had told me a year ago that it was goi ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Wednesday, November 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- Why Ad Spending Grew, Not Stalled During Government Shutdown - For Now
Planning & Buying Insider, Joe Mandese - Tuesday, November 25, 2025
Data shows the U.S. ad market expanded half again as much duri ...
- Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 18, 2025
Google released Gemini 3, the latest update to its AI model, ...
- Tech Pioneer In Predicting Customer Value, Data Integration Joins AI Startup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 4, 2025
Tzahi Zilbershtein has been a tech pioneer in the integration of first-par ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Amid A Changing Of The Ad Forecast Guards, A New Player Steps In
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2025
On the cusp of its merger with Omnicom, Interpublic is not releasi ...
- LinkedIn Ad Spend Forecast To Surge Through 2027
MediaDailyNews, Colin Kirkland - Tuesday, October 21, 2025
LinkedIn has been projected to see ad revenue surges through 2027, accordi ...
- Advertising Media Cost Inflation Accelerates This Year, Decelerates Next
MediaDailyNews, Joe Mandese - Monday, October 20, 2025
Global media costs have risen half a point to an annual inflati ...
- Billions Of Dollars Invested In AI Deals And Hubs Worldwide
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
This week, financial investments from WPP Group, Google, Salesforce and others contin ...
- Adobe Forecast: $253B U.S. Holiday Spend
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
Cyber Week is expected to drive 17.2% of overall spend and tot ...
- WBD Ad Declines Forecast To Accelerate, -17% In Q3
Television News Daily, Wayne Friedman - Tuesday, October 7, 2025
WBD's global TV network ad revenues are estimated to sink 17% ...
- State-Level Ad Spend Predicts Economic Downturn
Planning & Buying Insider, Joe Mandese - Thursday, October 2, 2025
A new, first-of-its-kind analysis indicates local ad spending is a leading indicat ...
- Assembly: It's The Political Ad Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, October 2, 2025
That's the gist of a new political ad tracking report being releas ...
- WARC Upgrades Global Ad Forecast On Surge In Retailer Social Spending
MediaDailyNews, Colin Kirkland - Friday, September 26, 2025
A new report from the World Advertising Research Center shows ad spe ...
- Wieser Adds More Madison To Wall, Taps IPG's Stillman As Managing Director
MediaDailyNews, Joe Mandese - Monday, September 29, 2025
More than two years after launching Madison and Wall, long-time ad indust ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Cable Networks To Average 24M Subs By 2029: S&P
Advanced TV Insider, Wayne Friedman - Wednesday, September 24, 2025
Research shows that among 190 cable TV networks analyzed, 36 had ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- Cable Net Ad Plunge: Falls 6%
Advanced TV Insider, Wayne Friedman - Wednesday, September 17, 2025
Cable TV networks witnessed a 5.9% decline in 2024 to $20.15 billi ...
- On The Road To 2030, Have You Given Your Palm Print To Whole Foods Yet?
Media 3.0, Joe Mandese - Friday, September 12, 2025
That's how WPP Media's Kate Scott-Dawkins responded when I asked if ...
- Advertising 2030: 'A World Of Bot-to-Bot Marketing,' Even More Personalization
MAD, Steve McClellan - Tuesday, September 9, 2025
That's according to WPP Media, which has issued an updated report ...
- Wieser: Q2 Ad Spend Rises On Digital Expansion, TV Sinks 2%
Television News Daily, Wayne Friedman - Monday, September 8, 2025
Going forward, Wieser says, ongoing concerns over tariffs will raise risks f ...
- Amazon Ads Wraps Upfront, Touts 'Significant Growth'
Television News Daily, Wayne Friedman - Thursday, August 28, 2025
Amazon upfront revenues were projected to soar 30% to $1.8 billion fr ...
- Fox Risks Performance Media Blackout On YouTube TV
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 26, 2025
With streaming growing into one of the largest performance media channels, c ...
- Paramount Spark Already Fading? Linear/Streaming Balancing Act
TV Watch, Wayne Friedman - Monday, August 25, 2025
Going forward, the problem is sizing up the linear sports TV busine ...
- Netflix Wraps Upfront With 'Doubled Commitments'
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Netflix said its results were in line with expectations. Growing brand categori ...
- BIA Lowers 2025 Media Growth Forecast
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
The downgrade is due to tougher economic factors that lie ahead, low ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...