- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- Community-First Approach Boosts Reddit's Ad Revenue: Report
MediaDailyNews, Colin Kirkland - Thursday, July 17, 2025
Brands have flocked to Reddit since its recent launch of AI ...
- Ad Market Remains Tepid, Expands 4.4% In May
MediaDailyNews, Joe Mandese - Monday, June 30, 2025
The U.S. ad market improved slightly in May, which expanded 4.4% ov ...
- Stock Platform Predicts GAI Growth, Use
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
Stocklytics, a platform that provides insights for stock market analysis and investment ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- GAI And Agents Are Coming For Amazon Jobs
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
Amazon uses generative AI in nearly every business it supports - fr ...
- Magna Revises Global Ad Outlook Down Slightly
MediaDailyNews, Joe Mandese - Sunday, June 15, 2025
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlo ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Content Creators Vs. Legacy Media: Fast-Forward Your Ad Remote
TV Watch, Wayne Friedman - Thursday, June 12, 2025
WPP Media estimates content creators and distributors will more than double the ...
- WPP Downgrades Global Ad Growth Forecast To 6%
MAD, Steve McClellan - Monday, June 9, 2025
Despite the macroeconomic turbulence, a WPP Media report upgrades its US advertisi ...
- Why Meta Is Willing To Invest $10B In An AI Startup
Performance Marketing Insider, Laurie Sullivan - Monday, June 9, 2025
Clean data ensures AI models learn accurate patterns that lead to reliab ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%
Television News Daily, Wayne Friedman - Friday, June 6, 2025
Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
"Although we continue to believe this take is accurate in the mi ...
- Amid Inflation Concerns, Media Costs To Moderate This Year
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Globally, media prices are forecast to rise only 3.9% this year, continui ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 14, 2025
An analyst has made two predictions related to AI - that Goog ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
Five months into 2025, Guideline is drawing on a quarter of actu ...
- GAI Performance Jumps For Media Buyers On The Open Internet
Performance Marketing Insider, Laurie Sullivan - Friday, May 9, 2025
PubMatic has upgraded its tech suite for buyers to streamline every sta ...
- CTV, Social Media: Battling For 'Must Buy' Status
Advanced TV Insider, Wayne Friedman - Wednesday, April 30, 2025
A study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- 2025 TV 'Headwind': Q1 Ads Down 7%, Streaming Up 26%
Television News Daily, Wayne Friedman - Monday, April 21, 2025
For the first three months of this year, total national TV cab ...
- Marketers Find Performance Advertising A Tariff Workaround
Performance Marketing Insider, Laurie Sullivan - Thursday, April 17, 2025
CMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Omnicom Grows In Q1, Alters Full-Year Outlook
MAD, Steve McClellan - Tuesday, April 15, 2025
Noting the increased macroeconomic uncertainties since the beginning of the year, t ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
MediaDailyNews, Joe Mandese - Wednesday, April 16, 2025
"Media consumption has reached its saturation point as digital device penetration rat ...
- Citing 'Uncertain Times,' Magna Revises Ad Outlook Downward
MediaDailyNews, Joe Mandese - Wednesday, March 26, 2025
IPG Mediabrands' Magna unit issued its first quarterly update for the 20 ...
- Wieser Downgrades 2025 Again, Projects Tepid Growth For Next Few Years
MediaDailyNews, Joe Mandese - Tuesday, March 18, 2025
"By now, nearly three months into the year, what we can s ...
- Core Local Ad Spend Projected To Grow 6.1% This Year
MediaDailyNews, Wayne Friedman - Thursday, March 6, 2025
Total local digital media will land at $89.6 billion, with traditional med ...
- 3.know: Why You'll Be Marketing To - Not Via - AI
Media 3.0, Joe Mandese - Monday, February 17, 2025
Stop thinking B2C or B2B - the era of B2AI is up ...
- Score! How To Produce Winning Super Bowl Ads
MAD, Fern Siegel - Wednesday, February 5, 2025
The author of "Winning the Advertising Game: Lessons from the Super Bo ...