- Subway Plus Sony Equals 'Fiery Frenzy'
Marketing Daily, Karl Greenberg - Wednesday, August 18, 2010
The program gives patrons of both Subway and PlayStation a chance ...
- Could Cloud Computing Push Mobile Games Past $1.5B In 2014?
Online Media Daily, Laurie Sullivan - Thursday, August 19, 2010
Casual games continue to drive game play on mobile devices, making t ...
- Purina Debuts Facebook Pet Resort Game
Marketing Daily, Karlene Lukovitz - Monday, August 16, 2010
"... [T]he game is fun enough to possibly generate a good de ...
- Zynga Names Van Natta To Key Post, Board
Online Media Daily, Gavin O'Malley - Friday, August 13, 2010
Game maker Zynga on Friday named former MySpace head Owen Van Nat ...
- Sprouse Bros. Promote Pokemon
Marketing Daily, - Thursday, August 12, 2010
In a television commercial that begins airing Aug. 16, the two acto ...
- Is Apple Planning A Charge Into The Video Game Console Space?
VidBlog, Steve Smith - Friday, August 13, 2010
Steve Jobs may be a "super-genius" of marketing and design but ...
- Is Google Playing Games?
SearchBlog, Laurie Sullivan - Wednesday, August 11, 2010
Google quietly held a gaming conference, ThinkGaming, earlier this week to sh ...
- Branson Expands Virgin Every Which Way, Including Up
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
While Matt Rubel is breathing new life into old standbys, Sir Richa ...
- Foxwoods Will Cling To Spidey's Wall On Broadway
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
...
- Facebook Looks For Gaming Team Leader
SearchBlog, Laurie Sullivan - Tuesday, August 10, 2010
As Google strengthens its focus on gaming to enter the social netwo ...
- 'SI' Incorporates Social Into Fantasy Football
Marketing Daily, - Friday, August 6, 2010
Sports Illustrated, along with gaming company Kabam (formerly Watercooler), isintroducing a n ...
- Chinese Co. Confirms Apple Offer
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 6, 2010
Supporting an earlier report, Apple is in talks to acquire Chinese softwa ...
- Zynga Buy Boosts Japanese Footprint
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 6, 2010
Hot social-gaming startup Zynga has acquired a Japanese game maker by t ...
- 'Fable III' Gets Game Marketing
Gaming Insider, Josh Lovison - Friday, August 6, 2010
Nearly two years ago, I was gushing over the marketing for "Fab ...
- Report: Google Buys Social Gamer Slide
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 5, 2010
Google has agreed to buy social game-maker Slide for $182 million, ...
- Report: Apple Eyes Chinese Gamer
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 5, 2010
Everyone's gaming! Amid a slew of game-related acquisitions, Apple is rumored ...
- EA Looking To Bring 'Em Back With 'Madden'
Marketing Daily, Aaron Baar - Monday, August 2, 2010
The new campaign, which introduces a tagline, "Madden to the People," depic ...
- Study: Social Media Takes On Email
Online Media Daily, Laurie Sullivan - Monday, August 2, 2010
What sucks Americans' time? Social networks top the list, followed by onli ...
- What Are Consumers Doing Online?
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 2, 2010
What are Americans doing online? Spending nearly a third of their ti ...
- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Videogame Makers Drop Subscription Fees; Sell Virtual Goods
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
A tax lawyer friend of mind cannot wrap his hard-charging (read $5 ...
- 'Starcraft 2': Success Without Innovation
Gaming Insider, Shankar Gupta - Friday, July 30, 2010
If you're reading this column, you probably don't need me to te ...
- Zynga Nets $150MM Investment, Is Turning Japanese
Online Media Daily, Gavin O'Malley - Thursday, July 29, 2010
Drawing further attention to the white-hot social gaming sector, Zynga on Thursd ...
- Disney Buys Playdom, Ups Lead in Social Games
Around the Net In Media, Fern Siegel - Wednesday, July 28, 2010
The Walt Disney Company on Tuesday became Hollywood's leader in the boomi ...
- Legalized Gambling Going Online?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 29, 2010
Google Casino? Facebook Blackjack? Yahoo Slots? For better or worse, these would- ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Medal of Honor Ad Preview Linkin Park Track
Marketing Daily, - Wednesday, July 28, 2010
The trailer and track will be offered as a preview at www.medalofhonor.com/linkinpa ...
- Playmaker: IGN Launches Social Gaming Platform
Online Media Daily, Gavin O'Malley - Wednesday, July 28, 2010
Beating Google to the punch, News Corp.'s IGN Entertainment on Wednesday debut ...
- Disney Buying Playdom, Maker Of Online Social Games
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
...
- American Family Insurance Creates Social Game To Reach Demo
Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
American Family Insurance (AFI) has created its first social game, I-Am-Fam, ...