- Virtual Goods Sales Hit $2.3 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, February 29, 2012
Paying for all those virtual tractors and fences on "FarmVille" adds u ...
- RG3 To Grace NCAA 13 Cover
Marketing Daily, Aaron Baar - Monday, February 27, 2012
In addition to "RG3," EA is giving fans a chance to vo ...
- Kiip Grabs Zynga's Ad Chief As COO
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Rewards network Kiip has tapped ex-Zynga global director of brand advertising Man ...
- Kiip Poaches Zynga Ad Exec
Online Media Daily, Mark Walsh - Tuesday, February 21, 2012
Manny Anekal, former head of global brand advertising for Zynga, has join ...
- Machinima's One Billion Views and Counting Come from a Strong POV
VidBlog, Daisy Whitney - Wednesday, February 22, 2012
Gaming-centric programmer Machinima is one of the most popular and successful onli ...
- Zynga Reports Loss, But Mobile Games Strong
Online Media Daily, Mark Walsh - Tuesday, February 14, 2012
In its first quarterly report since going public in December, social gam ...
- Foxwoods Launches New Campaign
Raw, Aaron Baar - Wednesday, February 15, 2012
The effort encourages patrons to "Be anyone, do anything and have ...
- Cadillac CTS-V Racer On IRacing.com
Marketing Daily, Karl Greenberg - Monday, February 13, 2012
Team Cadillac Racing is partnering with iRacing.com, an online motorsports simulation gami ...
- For Loyalty, Major League Gaming Must Be Social
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- Buick EAssist Mobile Games Tout MPG
Marketing Daily, Karl Greenberg - Wednesday, February 8, 2012
Buick is launching a series of games meant to make tracking miles-per-gall ...
- 'New Town' Launches On Facebook
Online Media Daily, Fern Siegel - Monday, February 6, 2012
Digital Chocolate, a social games company, has launched "New in Town" ...
- The Mash-up Of Games And Cause Marketing
Marketing: Causes, Paul Jones - Monday, February 6, 2012
Almost everyone in the workforce today, excepting the oldest of the Boomer ...
- Mobile Marketing Evolves Beyond Banners -- To Games
Gaming Insider, Stephen Baer - Friday, February 3, 2012
What will exceed $1 billion in 2015? If you said mobile advertisi ...
- "Hunger Games" Game Debuts On Facebook, Dovetails With Film Release
Online Media Daily, Mark Walsh - Thursday, February 2, 2012
With the movie premiere of "The Hunger Games" set for March 2 ...
- Red Sox Great Releases Video Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Video game maker 38 Studios, owned by former Red Sox pitcher Cu ...
- ABC Takes 'The River' To Xbox Live Kinect
Online Media Daily, Laurie Sullivan - Wednesday, February 1, 2012
ABC Entertainment's promotion for the new series "The River" running on Xb ...
- Microsoft Releases Kinect For Windows
Raw, Laurie Sullivan - Wednesday, February 1, 2012
The first versions of the Kinect for Windows SDK and runtime we ...