- Study: Gen Y Is Not Inherently Optimistic
Marketing Daily, Karl Greenberg - Friday, February 25, 2011
The report's analysts tried to tease out the differences between generation-defining attitud ...
- Macy's Tests Spring Break Bikinis In Windy City
Marketing Daily, Sarah Mahoney - Wednesday, February 16, 2011
Macy's hopes to change the way it connects with college-age shoppers, a ...
- V-Day Is Not All Chocolate And Roses For Gen Y
Marketing Daily, - Friday, February 11, 2011
Younger people might be more passionate when it comes to love ( ...
- The Evolution Will Be Televised
Engage:Millennials, Dan Coates - Friday, February 11, 2011
Recent controversy over Millennial-targeted television programming provides insights into the differences ...
- Study: Gens X, Y Rely On Research, Less On Loyalty
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
The study, based on a Fall 2010 poll of 865 Gen ...
- Beacons Of Black History In The Making
Engage:Millennials, Andre Pinard - Friday, February 4, 2011
The Obama effect is leading to a "sky's the limit" attitude a ...