- Bad Ads Spoil Premium Content. But That's Fixable
Online Video Daily, Peter Daboll - Friday, August 7, 2015
Better ad delivery won't solve the premium shortage. Improving ad creative quali ...
- Mobile Shoppers & the Retail Supply Chain
MobileShopTalk, Chuck Martin - Friday, May 30, 2014
It's no secret to many retailers that mobile is transforming the shoppi ...
- Report: Tweets Have 'Almost No Value'
Around the Net In Online Marketing, Gavin O'Malley - Thursday, January 7, 2010
BusinessWeek does a little arithmetic and deduces that Google and Microsoft a ...
- TVGuide.com Tunes In With Pubmatic
Online Media Daily, Gavin O'Malley - Monday, December 14, 2009
TVGuide.com has selected PubMatic to optimize its ad revenue, the companies a ...
- AdMeld Teams With Targus To Target Ad Ops
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
To help clients get the most out of their discretionary ad inventor ...
- Google Offers Real-Time Bidding On DoubleClick Ad Exchange
Online Media Daily, Laurie Sullivan - Friday, September 18, 2009
Google has rebuilt the DoubleClick Ad Exchange platform as real-time marketplace ...
- Rubicon Project Acquires BT Provider Others Online
Online Media Daily, Gavin O'Malley - Tuesday, September 15, 2009
Ad technology firm The Rubicon Project has acquired behavioral targeting data provid ...
- Calling For An End To Remnant Pricing
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 26, 2009
Jim Spanfeller, the outgoing president and CEO of Forbes.com, argues that the ...
- AdMeld Optimizes $8 Million In Funding
Online Media Daily, Gavin O'Malley - Wednesday, June 24, 2009
AdMeld, one among a growing number of startups competing to help W ...
- Content Doesn't Want To Be Free, Just Cheap and Easy
Online Media Daily, Fara Warner - Wednesday, June 17, 2009
Figuring out what should and shouldn't be behind a firewall and h ...
- Why Pay Retail Wholesale?
Online Media Daily, George Simpson - Friday, May 22, 2009
Yield management has come to baseball. According to reports this past wee ...
- Fourth Generation Ad Networks
Online Media Daily, Michael Katz - Tuesday, May 19, 2009
It's not media; it's supply chain. ...
- Following the Money that Follows
OMMA Magazine, kyle , Daisy Whitney - Monday, March 2, 2009
"As marketers increasingly look toward the Internet to reach their audience, th ...