- Mascots, Memes, and Moisturizer: CeraVe's Gen Z Playbook
Marketing Daily, Sarah Mahoney - Wednesday, June 4, 2025
To build on viral momentum, the L'Oreal-owned brand is turning to Sar ...
- Ulta's Marketing Strategy Taps Beauty's Role As Escape
Marketing Daily, Sarah Mahoney - Monday, June 2, 2025
Shoppers seek relief, not just routines, as the retailer's launches, events, a ...
- Sally Beauty Partners With Nonprofit 'Free Mom Hugs' To Support Pride Events
Marketing Daily, Danielle Oster - Sunday, June 1, 2025
The beauty retailer is also amplifying the voices of LGBTQ+ founders a ...
- E.L.F. Bets $1B On Bieber's Rhode To Elevate Brand, Expand Reach
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
Hailey Bieber's fast-rising skincare brand gives E.L.F. entry into Sephora, prestige pri ...
- Nyx Partners With LGTBQ+ Musicians For 'Pridemix'
Marketing Daily, Danielle Oster - Thursday, May 29, 2025
The makeup brand's campaign features a series of short videos with Dest ...
- Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
From collagen mocktails to red-light facials, Gen Z is blending wellness, beau ...
- Hawaiian Tropic Goes Tantric In Major Campaign
Out to Launch, Fern Siegel - Thursday, May 29, 2025
BBH USA creative celebrates sun-bathing with the right protection. ...
- Roblox Launches In-Game Commerce With Beauty Brand
MediaDailyNews, Colin Kirkland - Thursday, May 15, 2025
Roblox creators and brands can now sell physical real-world products directly ...
- Axe To Gen Alpha: 'Axe Pete Anything,' Then Get Out Of Your Room
CPG Insider, Sarah Mahoney - Friday, May 2, 2025
Fragrance, feelings and Pete Davidson drive a new teen-targeted push. ...
- Elizabeth Arden Promotes Retinol Capsules To Enhance Skincare
MAD, Fern Siegel - Friday, April 25, 2025
This is Terri & Sandy first work for the cosmetics brand. ...
- Beyonce's Tour Powers Ulta's City-By-City Strategy
Marketing Daily, Sarah Mahoney - Friday, April 25, 2025
Retailer rides cultural momentum with influencer-created looks and a focus on superstar ...
- Billie Debuts Scratch And Sniff Armpit Billboards
CPG Insider, Sarah Mahoney - Friday, April 25, 2025
If the posters don't gross people out, the personal-care brand hopes t ...
- P&G Counts On 'Innovation' To Counter $1B Tariff Costs
Marketing Daily, Les Luchter - Thursday, April 24, 2025
CEO says the innovative Crest 3D White Deep Stain Remover is "drivi ...
- Grove Grows Into Healthy Home Brand With CTV Campaign
Pharma & Health Insider, Les Luchter - Thursday, April 24, 2025
The brand also used DOOH for a recent placement in New York ...
- Walmart, Target Freshen Up Spring With Beauty And Blooms
Marketing Daily, Sarah Mahoney - Monday, April 21, 2025
Retailers tap into seasonal self-care and home refresh trends, with Walmart eyei ...
- Smyle! Dutch Toothpaste Brand Aims To Fight Plastic Pollution
Marketing Daily, Les Luchter - Friday, April 18, 2025
Smyle is boasting that its use of toothpaste tablets instead of tub ...
- Olaplex Style: 'Defy' Expectations
MAD, Fern Siegel - Friday, April 11, 2025
Droga 5 produced the hair-care brand's first multichannel creative campaign. ...
- Social Influencers Drive Awareness Of Beauty Brands Among Teens: Piper Sandler
Research Intelligencer, Robert Williams - Friday, April 11, 2025
Teens are also showing growing trust in recommendations from doctors, scientists, a ...
- Beyonce's Cecred Offers 'A Deeper Understanding Of Hair'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 9, 2025
First campaign for hair care brand "follows six diverse women, each shari ...
- Ulta Beauty Hits Brakes On Target Partnership
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 7, 2025
The beauty retailer is halting aggressive expansion plans, holding the line ...
- 'Only 2% Of Sweat Comes From Armpits:' How Dove Men+Care Reframes Masculinity
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2025
The Unilever-owned brand is using sports to find softer ways to se ...
- 'Moisture Mike Tyson,' Dr. Squatch Tell Men It's OK To Be Tender
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
The heavyweight cuddles pigeons and embraces his softer side for a n ...
- California Bill Targets 'Sephora Kids'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 26, 2025
The bill is in response to the trend of preteens buying make ...
- Could Orme Revolutionize Social Commerce?
Media 3.0, Colin Kirkland - Monday, March 24, 2025
With deep ties to the world of branded content, Orme founders Fais ...
- Meta Launches AI-Powered Creator Tools On Instagram
MediaDailyNews, Colin Kirkland - Tuesday, March 25, 2025
To drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabl ...
- Nexxus Targets Gen Z With Bold Volume Play, Steinfeld Star Power
Marketing Daily, Sarah Mahoney - Tuesday, March 18, 2025
Unilever's salon brand blends science, celebrity and "masstige" marketing to woo n ...
- Ulta, Losing Market Share, Intensifies Digital Investments
Marketing Daily, Sarah Mahoney - Friday, March 14, 2025
While quarterly results beat expectations, the retailer acknowledges missteps amid the increasing ...
- Flamingo's 'Moisture+' Razor Goes Retro to Disrupt a Stale Category
Marketing Daily, Sarah Mahoney - Wednesday, March 12, 2025
The new razor skips the cream, adds a shower-ready design, and sta ...
- Willo, Brush For Me: New Kids' Toothbrush Automates The Ordeal
Marketing Daily, Les Luchter - Tuesday, March 11, 2025
Willo AutoFlow+, which launched in December, has been selling its product benefi ...
- E.L.F. and NWSL: A Power Play for Gender Equity
CPG Insider, Sarah Mahoney - Friday, March 7, 2025
The beauty brand's latest sponsorship reinforces its mission to "level the playi ...