- Think Pink: Mary Kay Selects Grey New York As Global Ad Partner
MAD, Fern Siegel - Friday, December 12, 2025
The agency will launch a master brand campaign in late 2026. ...
- Ulta's New Brand Push Pays Off
Marketing Daily, Sarah Mahoney - Friday, December 5, 2025
"Beauty Happens Here" delivers awareness lifts as the retailer posts a better-than-expect ...
- Fragrance Heats Up: Smell Like A Cloud, A Croissant, Or A Latte
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 4, 2025
Brands expect a busy holiday season, fueled by prestige demand and ...
- Rewiring The Algo: Consumers Negotiate A Different Kind Of Personalization
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 11, 2025
All of a sudden, people are rejecting their algorithmic identity. Here's h ...
- Sephora, Mariah Carey Kick Off The Holidays
Marketing Daily, Sarah Mahoney - Tuesday, November 4, 2025
The beauty retailer and the unofficial "Queen of Christmas" are teaming ...
- E.L.F. Turns Up The Volume On Advocacy With 'Give an E.L.F.' Campaign
CPG Insider, Sarah Mahoney - Friday, October 31, 2025
As many marketers step back from purpose-driven work, E.L.F. keeps turning beli ...
- CeraVe Becomes Official NBA Skincare And Haircare Partner
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
The L'Oreal-owned brand is banking on the league's outsized digital engagement. ...
- Kris Jenner, Doja Cat Get Naked in New MAC Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2025
The Estee Lauder-owned brand aims to reverse slumping sales with an ed ...
- Gap Enters Beauty, Accessories World With High-Profile Hires
Marketing Daily, Sarah Mahoney - Friday, September 19, 2025
As its turnaround gains steam, the retailer taps big names to le ...
- Dove Men+Care, Marshawn Lynch Team Up With Target
Marketing Daily, Sarah Mahoney - Monday, September 15, 2025
With a new whiff of Beast Mode, the Unilever-owned brand hopes t ...
- Kenvue, Colgate Back School Sun Safety, Oral Health Campaigns
Marketing Daily, Les Luchter - Friday, September 12, 2025
The oral health initiative is targeted at 750,000 elementary school students a ...
- With 'Yes, You Man,' Dr. Squatch Sends Up Manliness
Marketing Daily, Sarah Mahoney - Monday, September 8, 2025
The natural personal care brand enlists "Reacher" star Alan Ritchson to le ...
- 'Zitcoms' Spots Promote Skin Care
Out to Launch, Fern Siegel - Thursday, September 4, 2025
This is among the first creative assignments for BAM since winning t ...
- Beckham's IM8 AI Ad Promotes 'The Best'
MAD, Fern Siegel - Wednesday, September 3, 2025
The OOH work features Aryna Sabalenka, the No. 1 tennis champ. ...
- Sephora Goes Wide With Lady Gaga Pride Effort
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2025
The retailer is expanding its "We Belong To Something Beautiful" campaign in ...
- Ulta Shines As Sales Rise 6.7%, Says Target Deal Was Less Than 1%
Marketing Daily, Sarah Mahoney - Friday, August 29, 2025
The retailer credits smart social media, musical tie-ins and constant novelty wi ...
- Paul Mitchell Partners With Paris Hilton
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2025
The brand's new global ambassador will star in a campaign honoring ha ...
- As Mass And Prestige Converge, Skincare Brands At Crossroads
CPG Insider, Sarah Mahoney - Friday, August 22, 2025
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppe ...
- SheaMoisture Goes '10 Toes Down' On Authenticity
Marketing Daily, Sarah Mahoney - Monday, August 18, 2025
The Unilever-owned company is celebrating its rebrand season with culture, curls, communi ...
- With Chia Pet Armpits, Billie Keeps Buzz Going
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
The woman's razor brand invokes '70s-style irreverence to keep alive the conversati ...
- Cottonelle Helps Customers 'Come Clean'
Out to Launch, Fern Siegel - Monday, August 11, 2025
The ad is based on research linking hygiene to confidence. ...
- Slaying The Field: E.L.F. Signs NWSL Athletes as Growth Slows
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
New athlete signings highlight the beauty company's branding push. But despite stro ...
- Dura Chill Debuts The First Chill Deodorant
Out to Launch, Fern Siegel - Thursday, July 31, 2025
Alma created the deodorant idea, packaging and campaign. ...
- Mouthwash Is The New Shower: Listerine's Kamran Shahzad On Reframing Oral Care
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
With a $2 million smile and a new campaign, the Kenvue bra ...
- Mary Kay Goes Green With Electric Cadillac
Marketing Daily, Tanya Gazdik - Friday, July 25, 2025
A 60-second spot shows off the new Cadillac with the superimposed co ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- CeraVe's Secret? Eliminating Creative Red Tape
CPG Insider, Sarah Mahoney - Friday, July 11, 2025
The $1 billion skincare juggernaut proves clinical credibility and creative magic c ...
- Harry's Gets Physical In New Veteran Mental Health Push
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With a "Got your six" social challenge, the men's grooming brand ai ...
- BAM Connection Enlarges Rohto Portfolio
MAD, Fern Siegel - Tuesday, July 1, 2025
The agency is now responsible for all Rohto Eyedrops work in t ...
- Sephora Catches A Lyft To Outrun Prime Day
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
The novel partnership offers shoppers a $20 "Delivered to Beauty" ride ...