- E.L.F. Seizes Women's Sports' Big Moment With Flau'jae Johnson
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2026
The beauty brand's new partnership taps one of college basketball's most compelli ...
- Unilever May Spin Off Food Division
CPG Insider, Sarah Mahoney - Friday, March 20, 2026
If a deal with McCormick takes shape, the parent company can intensi ...
- Ulta Says 'Swagger' Is Back, Heads To TikTok Shop
Marketing Daily, Sarah Mahoney - Tuesday, March 17, 2026
With a nearly 12% jump in sales, the retailer is expanding i ...
- March Madness Sponsors Are Already Off The Bench
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2026
State Farm, Degree and ESPN launch campaigns ahead of bracket season. A ...
- Billie Goes Space Age In Spring Shaving Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2026
The women's shaving brand leans on sci-fi and soap bubbles to highlig ...
- With 'Smell Like Your Ex,' Suave Taps Gen Z's Thrifting Fans
CPG Insider, Sarah Mahoney - Friday, March 6, 2026
The social-first push for its new exfoliating products aims to make ...
- Can Eyeliner Work With Contacts? Clinique, Acuvue Partner For Education
Pharma & Health Insider, Les Luchter - Thursday, March 5, 2026
Many Gen Z-ers and milllennials "don't know they can also wear e ...
- Lauder Calls MAC's Sephora Debut A Makeup 'Game Changer'
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2026
As makeup remains a pressure point for Estee Lauder, MAC's Sephora rollo ...
- Axe Decides It's Time To Stop The Cloud
CPG Insider, Sarah Mahoney - Friday, February 20, 2026
With a lighter spray and a wink at its own history, t ...
- Calvin McDonald Returns To Beauty As Wella CEO
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2026
Former Lululemon chief takes helm as KKR prepares public offering ...
- Accompany Creative Debuts Garden Of Life 'Formulas' At Olympics
MAD, Fern Siegel - Tuesday, February 10, 2026
Its brand message is traceable sourcing and food integrity. ...
- Melissa McCarthy Gets Steamy in E.L.F.'s Telenovela-Style SB Spot
MAD, Fern Siegel - Wednesday, February 4, 2026
72andSunny Amsterdam created the ad for Glow Reviver Lip Oil. ...
- The Beauty Bowl: Why E.L.F., EOS, Dove Are Back In The Game
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2026
With 62% of women planning to watch this year's Super Bowl, beau ...
- How CeraVe Turns Internet Ribbing Into Brand-Builders
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 3, 2026
By making Kevin Durant "the new face of legs," the company tak ...
- MAC Makes $1M Gift To The Trevor Project
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2026
The grant follows a $45 million gift from billionaire MacKenzie Scott, supporti ...
- Pantene Turns Hair Loss Into A Cinematic Mystery
Marketing Daily, Sarah Mahoney - Monday, January 26, 2026
The brand's "Stop the Shedding" campaign uses cinema ads and thriller vib ...
- E.L.F. Prances Into Fragrance With H&M
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2026
The playful collaboration promises to "make it make scents." ...
- Dove Launches 'Let Them Talk' Just In Time For 'Bridgerton'
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2026
The beauty brand puts its own spin on beauty with the Netfl ...
- Liquid Death Reanimates E.L.F. Partnership To Launch Lip Embalms
Marketing Daily, Danielle Oster - Monday, January 12, 2026
After their first collaborative release sold out in under an hour, Liqu ...
- Bakery Launches First Tree Hut Campaign
Out to Launch, Fern Siegel - Friday, January 9, 2026
The body-scrub brand has 2.5 million followers on social media. ...
- CES Beauty Buzz: L'Oreal, Kiehl's, Amorepacific Push Into AI
Marketing Daily, Sarah Mahoney - Thursday, January 8, 2026
This year's CES innovations prove "skin-deep" is plenty deep for diagnostics, personalizati ...
- Sol De Janeiro Joins Beauty's Mental Health Moment
Marketing Daily, Sarah Mahoney - Wednesday, January 7, 2026
The brand piles on the emotional well-being trends, adding Brazilian warmth, Janua ...
- Selena Gomez's Rare Beauty Brand Moves Into Ulta
Marketing Daily, Sarah Mahoney - Monday, January 5, 2026
The $2.7 billion line, formerly sold exclusively online and in Sephora, wi ...
- What CPG Marketers Fought For This Year
CPG Insider, Sarah Mahoney - Wednesday, December 31, 2025
In a tightening market, the most-read CPG Insider stories show brands experimenti ...
- European Wax Center Names Yard NYC Agency Partner
MAD, Fern Siegel - Tuesday, December 23, 2025
The agency is responsible for brand positioning and platform development. ...
- Unilever Shakes Up CMO Role
CPG Insider, Sarah Mahoney - Friday, December 19, 2025
Esi Eggleston Bracey, chief growth and marketing officer, is leaving. Leandro Barre ...
- Amazon Users Can Proceed With Class-Action Over Virtual Try-On
MediaDailyNews, Wendy Davis - Thursday, December 18, 2025
Siding against Amazon, a federal appellate court has ruled that consumers c ...
- Unilever Activates FIFA Sponsorship With Clint Dempsey, Sweepstakes Push
Marketing Daily, Sarah Mahoney - Monday, December 15, 2025
Dove Men+Care, Degree and Axe target younger fans as the World Cup ...
- Think Pink: Mary Kay Selects Grey New York As Global Ad Partner
MAD, Fern Siegel - Friday, December 12, 2025
The agency will launch a master brand campaign in late 2026. ...
- Ulta's New Brand Push Pays Off
Marketing Daily, Sarah Mahoney - Friday, December 5, 2025
"Beauty Happens Here" delivers awareness lifts as the retailer posts a better-than-expect ...