- MAC Makes $1M Gift To The Trevor Project
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2026
The grant follows a $45 million gift from billionaire MacKenzie Scott, supporti ...
- Pantene Turns Hair Loss Into A Cinematic Mystery
Marketing Daily, Sarah Mahoney - Monday, January 26, 2026
The brand's "Stop the Shedding" campaign uses cinema ads and thriller vib ...
- E.L.F. Prances Into Fragrance With H&M
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2026
The playful collaboration promises to "make it make scents." ...
- Dove Launches 'Let Them Talk' Just In Time For 'Bridgerton'
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2026
The beauty brand puts its own spin on beauty with the Netfl ...
- Liquid Death Reanimates E.L.F. Partnership To Launch Lip Embalms
Marketing Daily, Danielle Oster - Monday, January 12, 2026
After their first collaborative release sold out in under an hour, Liqu ...
- Bakery Launches First Tree Hut Campaign
Out to Launch, Fern Siegel - Friday, January 9, 2026
The body-scrub brand has 2.5 million followers on social media. ...
- CES Beauty Buzz: L'Oreal, Kiehl's, Amorepacific Push Into AI
Marketing Daily, Sarah Mahoney - Thursday, January 8, 2026
This year's CES innovations prove "skin-deep" is plenty deep for diagnostics, personalizati ...
- Sol De Janeiro Joins Beauty's Mental Health Moment
Marketing Daily, Sarah Mahoney - Wednesday, January 7, 2026
The brand piles on the emotional well-being trends, adding Brazilian warmth, Janua ...
- Selena Gomez's Rare Beauty Brand Moves Into Ulta
Marketing Daily, Sarah Mahoney - Monday, January 5, 2026
The $2.7 billion line, formerly sold exclusively online and in Sephora, wi ...
- What CPG Marketers Fought For This Year
CPG Insider, Sarah Mahoney - Wednesday, December 31, 2025
In a tightening market, the most-read CPG Insider stories show brands experimenti ...
- European Wax Center Names Yard NYC Agency Partner
MAD, Fern Siegel - Tuesday, December 23, 2025
The agency is responsible for brand positioning and platform development. ...
- Unilever Shakes Up CMO Role
CPG Insider, Sarah Mahoney - Friday, December 19, 2025
Esi Eggleston Bracey, chief growth and marketing officer, is leaving. Leandro Barre ...
- Amazon Users Can Proceed With Class-Action Over Virtual Try-On
MediaDailyNews, Wendy Davis - Thursday, December 18, 2025
Siding against Amazon, a federal appellate court has ruled that consumers c ...
- Unilever Activates FIFA Sponsorship With Clint Dempsey, Sweepstakes Push
Marketing Daily, Sarah Mahoney - Monday, December 15, 2025
Dove Men+Care, Degree and Axe target younger fans as the World Cup ...
- Think Pink: Mary Kay Selects Grey New York As Global Ad Partner
MAD, Fern Siegel - Friday, December 12, 2025
The agency will launch a master brand campaign in late 2026. ...
- Ulta's New Brand Push Pays Off
Marketing Daily, Sarah Mahoney - Friday, December 5, 2025
"Beauty Happens Here" delivers awareness lifts as the retailer posts a better-than-expect ...
- Fragrance Heats Up: Smell Like A Cloud, A Croissant, Or A Latte
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 4, 2025
Brands expect a busy holiday season, fueled by prestige demand and ...
- Rewiring The Algo: Consumers Negotiate A Different Kind Of Personalization
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 11, 2025
All of a sudden, people are rejecting their algorithmic identity. Here's h ...
- Sephora, Mariah Carey Kick Off The Holidays
Marketing Daily, Sarah Mahoney - Tuesday, November 4, 2025
The beauty retailer and the unofficial "Queen of Christmas" are teaming ...
- E.L.F. Turns Up The Volume On Advocacy With 'Give an E.L.F.' Campaign
CPG Insider, Sarah Mahoney - Friday, October 31, 2025
As many marketers step back from purpose-driven work, E.L.F. keeps turning beli ...
- CeraVe Becomes Official NBA Skincare And Haircare Partner
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
The L'Oreal-owned brand is banking on the league's outsized digital engagement. ...
- Kris Jenner, Doja Cat Get Naked in New MAC Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2025
The Estee Lauder-owned brand aims to reverse slumping sales with an ed ...
- Gap Enters Beauty, Accessories World With High-Profile Hires
Marketing Daily, Sarah Mahoney - Friday, September 19, 2025
As its turnaround gains steam, the retailer taps big names to le ...
- Dove Men+Care, Marshawn Lynch Team Up With Target
Marketing Daily, Sarah Mahoney - Monday, September 15, 2025
With a new whiff of Beast Mode, the Unilever-owned brand hopes t ...
- Kenvue, Colgate Back School Sun Safety, Oral Health Campaigns
Marketing Daily, Les Luchter - Friday, September 12, 2025
The oral health initiative is targeted at 750,000 elementary school students a ...
- With 'Yes, You Man,' Dr. Squatch Sends Up Manliness
Marketing Daily, Sarah Mahoney - Monday, September 8, 2025
The natural personal care brand enlists "Reacher" star Alan Ritchson to le ...
- 'Zitcoms' Spots Promote Skin Care
Out to Launch, Fern Siegel - Thursday, September 4, 2025
This is among the first creative assignments for BAM since winning t ...
- Beckham's IM8 AI Ad Promotes 'The Best'
MAD, Fern Siegel - Wednesday, September 3, 2025
The OOH work features Aryna Sabalenka, the No. 1 tennis champ. ...
- Sephora Goes Wide With Lady Gaga Pride Effort
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2025
The retailer is expanding its "We Belong To Something Beautiful" campaign in ...
- Ulta Shines As Sales Rise 6.7%, Says Target Deal Was Less Than 1%
Marketing Daily, Sarah Mahoney - Friday, August 29, 2025
The retailer credits smart social media, musical tie-ins and constant novelty wi ...