- Bad News For Monkey Food Marketers: Dieters Live Longer
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
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- J&J Acts Quickly On Tylenol But Is Walking A Fine Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
Marketing specialists generally applaud Johnson & Johnson's quick reaction to a Fo ...
- Consumers Say Health Videos Are Top Resource
Marketing Daily, - Wednesday, July 8, 2009
Nearly 50% of consumers report that online health videos serve as ...
- Whole Foods Adopts Non-GMO Verification
Marketing Daily, Karlene Lukovitz - Wednesday, July 8, 2009
The Non-GMO Project is a nonprofit collaboration of North American organic a ...
- Obama Administration Begins Overhaul Of Food Safety Rules
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 8, 2009
The Obama administration yesterday outlined a variety of measures to prevent t ...
- What Exactly Does The USDA Organic Seal Stand For?
Around the Net In Brand Marketing, Thom Forbes - Friday, July 3, 2009
Consumers are not always getting what they expect when they buy foo ...
- U.S. Obesity Rates Expanding; Report Cites Failed Policies
Around the Net In Brand Marketing, Thom Forbes - Friday, July 3, 2009
Obesity rates went up in 23 states and decreased in none ov ...
- Kellogg Pushing Fiber To Gain Share
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 2, 2009
Kellogg hopes to gain a competitive edge with the debut next mon ...
- General Mills Rolling Out More Gluten-Free Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 2, 2009
General Mills, which received thousands of grateful emails and phone calls aft ...
- California Milk Processor Board Tries Poetry
Marketing Daily, - Wednesday, July 1, 2009
The effort, via Grupo Gallegos, involves three 45-second video poems that a ...
- FDA Advisors: Take Vicodin, Percocet Off Shelf; NyQuil Next?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 1, 2009
A panel assembled by the Food and Drug Administration voted 20 ...
- Bausch & Lomb Repositions ReNu Products
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2009
"We intend to rejuvenate the ReNu brand by making it more releva ...
- High Fructose Corn Syrup Makers Fight Back
Marketing Daily, Karlene Lukovitz - Tuesday, June 30, 2009
In response to Starbucks' release, the Corn Refiners Association issued its ow ...
- MSNBC's New "Dr. Nancy" Aided by Jackson's Death
Around the Net In Media, Joan Voight - Monday, June 29, 2009
The death of Michael Jackson offers an opportunity for Nancy Snyderman, w ...
- Trojan Pays For Play In Cobra Starship Video
Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
Church & Dwight's Trojan brand is a regular advertiser on cable channe ...
- Progresso Lauching High-Fiber Soups
Marketing Daily, - Friday, June 26, 2009
Progresso will launch a line of high-fiber soups in the fall. T ...
- Memphis Hospital Confirms Steve Jobs' Liver Transplant
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
And an Apple spokesman reiterated that Jobs will be returning to h ...
- Bayer Under The Gun For Prostate Cancer Claim
Marketing Daily, Karl Greenberg - Thursday, June 18, 2009
The Center for Science in the Public Interest has said it wi ...
- Depend Launches Prostate Cancer Effort
Marketing Daily, - Wednesday, June 17, 2009
Kimberly-Clark and its Depend brand have launched a strategic partnership with Ze ...
- Health Insurers Increase Direct Mail Marketing
Marketing Daily, - Friday, June 12, 2009
Health insurance companies have increased direct mail offers to individuals by 1 ...
- A-B Launching Bud Light Golden Wheat; Testing Ultra Low-Cal Brew
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 11, 2009
In an effort to reel in older drinkers with a hankering f ...
- Consumers Are Confused About Functional Food
Marketing Daily, Karl Greenberg - Tuesday, June 9, 2009
Mintel says companies must figure out a way to overcome price a ...
- Australians Face Possible Ban On Advertising Unhealthy Foods
Around the Net In Brand Marketing, Thom Forbes - Monday, June 8, 2009
Health lobbyists in Australia are predicting that the Preventative Health Taskforce ...
- Walgreen, CVS Expanding Services At In-Store Clinics
Around the Net In Brand Marketing, Thom Forbes - Friday, June 5, 2009
Walgreen and CVS Caremark are going beyond treatment of routine maladies ...
- Where To, Youth Wellness?
Engage:Moms, George Carey - Wednesday, June 3, 2009
These insights pave the way for a whole new approach to jump-starti ...
- Colgate Toothpaste Named Most Competitive Brand
Around the Net In Brand Marketing, - Friday, May 29, 2009
Colgate toothpaste took the top spot in wRatings' 2009 "Most Competitive Reta ...
- New 'Truth' Ads Use Candid Camera Approach
Marketing Daily, Karl Greenberg - Thursday, May 28, 2009
The American Legacy Foundation's Eric Asche says the cinema verite approach ...
- Schools, Clinics Get Sanyo Air Scrubbers to Combat Flu
Around the Net In Brand Marketing, - Wednesday, May 27, 2009
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- Who Buys Health And Beauty Aids?
Marketing Daily, - Wednesday, May 27, 2009
Top 10 DMAs in which live adults who purchased at least $3 ...
- Functional Food Growth Slows
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2009
While many categories would have welcomed 6% growth last year, that represent ...