- More Pharma Firms Entering Deeper Social Waters With Confidence
Marketing: Health, Greg Singh - Tuesday, January 10, 2012
While many businesses have raced to build their presence in the onli ...
- A Marketer's New Year's Resolution
Marketing Daily, Gerald Carrafiello - Monday, January 9, 2012
Help consumers find the right balance between health and pleasure. ...
- Building Lifetime Customer Value With Relationship Marketing
Marketing: Health, Kabir Shahani - Friday, January 6, 2012
It's clear to most healthcare marketers today that the territory is changin ...
- 2011 Ace Score Rankings: KitchenAid Leads The Pack
Marketing Daily, Karlene Lukovitz - Wednesday, January 4, 2012
The 60-second commercial employs product innovation and "storytelling" by showing home che ...
- Walgreens Writes Rx For Express Scripts Customers
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 3, 2012
The dispute between Walgreens and Express Scripts over reimbursement rates is ...
- Digital, Social Advances Offer Opportunity In 2012
Marketing: Health, Reggie Bradford - Tuesday, January 3, 2012
From medical providers to insurers and from politicians to the public, heal ...
- The Promise Of A New You Gets New Meaning
Marketing: Travel, Gary Leopold - Tuesday, January 3, 2012
Medical tourism is poised to become one of the fastest growing segmen ...